From Old Way to New Way
Below the fold, the design pairs realistic product demonstration with persuasive comparison. A large video preview card showcases an AI presenter ("Marketing video at scale," "Made with Synthesia"), making the output tangible. A logo strip of enterprise brands (Heineken, Merck, SAP, Zoom, Mondelez International, OpenText) supplies social proof, leading into a "Before & After" section headlined "More video, less production." Two contrasting cards frame the value: "The Old Way — Without Synthesia: days or weeks per video" versus "The New Way — With Synthesia: script to published video in minutes, not weeks." The key messaging moves from capability toward proof and a sharp efficiency contrast, while the emotions conveyed shift from interest toward conviction, helping marketing teams see the time and effort they could save.
Proven at Enterprise Scale
Below the fold, the design sustains its clean, spacious style while building credibility. A product metric ("Solved user enquiry 88.2%") and a logo strip of recognized companies (Meesho, Epic Games, Cisco, Cars24, T-Mobile) provide social proof, leading into a centered statement — "Trusted by 10,000+ of industry-leading businesses" — with copy explaining real use cases, from multilingual customer support and 24/7 scheduling to voicing video-game characters. A toggle between "ElevenAgents" and "ElevenCreative" introduces case-study cards with colorful visuals. The key messaging moves from platform positioning toward proof and applicability, demonstrating breadth of use across industries, while the emotions conveyed shift from initial confidence toward trust and assurance, helping enterprise buyers see relevant, proven outcomes.