Bold Financing, Built for Merchants
The above-the-fold design of the Klarna for Business page uses a confident split-screen layout. The left side sits on a dark navy panel with a large, bold headline — "Boost sales with fair financing" — and a concise supporting paragraph, anchored by Klarna's signature pink "Get started" Call-to-Action. The right side shows a realistic product photo of a phone displaying the pay-over-time interface (installment options, totals, and a "Confirm" action). The high-contrast pink-and-navy palette and strong typography reflect Klarna's distinctive brand identity.
The key messaging is merchant-focused and value-led — boosting sales and getting paid upfront and in full while customers pay over time, framed as "fair" and "flexible." The emotions conveyed are confidence, modernity, and reassurance, balancing commercial benefit for the business with a sense of fairness for the shopper.
Financing Redefined, Benefit by Benefit
Below the fold, the design alternates bold color blocks and realistic UI mockups to sustain the brand's energetic identity. A "Financing redefined" section pairs a pink-framed phone mockup ("Choose how to pay") with copy positioning Klarna as a tech-savvy banking experience backed by a banking license, followed by a black "Get started" Call-to-Action. A full pink section then declares "Empower shoppers to shop what they love today" and breaks the merchant value into four clear, icon-led columns: Optimize acceptance rate, Reach customers globally, Increase AOV, and Reduce abandoned carts. The key messaging progresses from brand promise to concrete commercial outcomes — acceptance, reach, order value, and conversion — while the emotions conveyed move from intrigue toward business confidence, helping merchants connect the product to measurable growth.