Click Heatmaps Miss the Big Picture—Attention Heatmaps Capture It All
Click heatmaps show where a small portion of users interact, but attention heatmaps reveal what 100% of visitors are seeing. With these insights, you can optimize for every user, not just the ones who click.

Limited Click Data Misses Key Insights
Click heatmaps tell you where a small percentage of visitors interact, but they miss where the majority of users are looking. Attention heatmaps reveal focus points from every visitor, giving you a clearer picture.
Optimize for Every Visitor, Not Just the Clickers
While only a small percentage of visitors click, attention heatmaps show where all users engage with your content. Combine this with UX metrics to create a fully optimized user experience.
Turn Full Audience Insights into Higher Conversions
When you know where 100% of your visitors are focusing, you can make informed changes that engage everyone. This leads to a better experience and more conversions.