The landing page has achieved a score of 76 on mobile device and 76 on desktop. Gain insights into user experiences from both mobile and desktop perspectives in the following section.
UX Performance
Burger King Royal Perks Landing Page
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.
This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 49 measures. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
The LandingMetrics Benchmark reveals the median performance score derived from 136 landing pages. Each page undergoes rigorous evaluation using 29 metrics, following Viaretina's methodology. The benchmark comprises 6664 measurements and represents over 544 hours of UX research.
The 'Best-in-class' score represents the minimum score required for a landing page to be ranked in the top 10% of the LandingMetrics Benchmark. Situated in the 90th percentile, this score serves as an indicator of superior user experience and effective conversion optimization.
Burger King Royal Perks Landing Page Insights
Discover the landing page design, attention heatmaps and benchmark comparison.
AI Eye Tracking results for mobile screens on the Burger King's Landing Page.
Screen 1
Screen 2
Screen 3
Screen 4
Screen 5
Screen 6
Mobile UX Performance
Disover our objective UX metrics for the mobile version of Burger King Royal Perks Landing Page. You can learn more about the following scores by clicking on them.
76
Performance Score
71
Load
79
Scan
76
Act
Mobile UX Score
76
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.
This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 13 metrics for the mobile version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Mobile Load Score
61
The first stage is based on the loading time of the content and how the initial visual cues are sent to confirm the smooth progress of the display process expected by the user.
This stage includes, from the first few seconds, the elements influencing the formation of the very first impression. Design's clarity, balance and the ease of reading are both included as part of the Scan score.
The content should facilitate a quick interpretation of key messages and prompt action through the main call-to-action (CTA). Usability and interaction design related to the CTA "Join Now" are also evaluated to facilitate the achievement of objectives.
AI Eye Tracking results for desktop screens on the Burger King's Landing Page.
Screen 1
Screen 2
Screen 3
Screen 2
Desktop UX Performance
Discover our objective UX metrics for the desktop version of Burger King Royal Perks Landing Page. You can learn more about the following scores by clicking on them.
Desktop UX Score
76
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.
This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 10 metrics for the desktop version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Desktop Load Score
80
The first stage is based on the loading time of the content and how the initial visual cues are sent to confirm the smooth progress of the display process expected by the user.
This stage includes, from the first few seconds, the elements influencing the formation of the first impression, the observed visual path, the readability of the texts, and the order in which the elements are seen.
The content should facilitate a quick interpretation of key messages and prompt action through the call-to-action (CTA). Usability and interaction design are also evaluated to facilitate the achievement of objectives.
Discover the Burger King Royal Perks Landing Page through the innovative lens of Landingmetrics' methodology, offering a glimpse into the UX Scorecard insights.
Passed (7)
Text clarity is exceptional, providing superb readability and effortless understanding for users.
Outstanding desktop performance across speed, accessibility, SEO, and best practices, showcasing an exemplary user experience.
Rapid display of the largest desktop content element, providing an excellent user experience and content accessibility.
Excellent performance in key areas like mobile load efficiency, user accessibility, and SEO, indicating a highly optimized and user-friendly mobile experience.
Good speed in displaying initial content on desktop, with minor enhancements possible for quicker engagement.
Good initial content rendering speed on mobile, with room for slight optimization.
Mobile design displays good clarity, with slight refinements needed to strengthen initial user impression.
Visual rendering on desktop is fairly uncluttered, however, some elements may benefit from reduced complexity.
Adequate mobile layout based on predictive eye-tracking, but refinements in element sequencing could improve user interaction.
Lack of balance in desktop design elements leads to visual friction and user distraction.
Predictive eye-tracking data points to significant issues in the logical sequence of desktop key content and primary CTA, requiring notable improvements.
Learn more on 'Warning' statuses in the UX Scorecard
Failed (1)
Substantial issues with the visibility and placement of the main CTA on desktop; clear enhancements needed for better user guidance and conversion.
Check out more on 'Failed' statuses in the UX Scorecard
Share:
How effective is your landing page?
Get actionable insights with our UX Scorecard and make data-driven decisions for better conversions.