Cirque du Soleil Club Cirque Landing Page

Cirque du Soleil Club Cirque Landing Page
  • UX Score
    73
Cirque du Soleil

Summary

The landing page has achieved a score of 78 on mobile device and 68 on desktop. Gain insights into user experiences from both mobile and desktop perspectives in the following section.

UX Performance

Cirque du Soleil Club Cirque Landing Page
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 49 measures. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
The LandingMetrics Benchmark reveals the median performance score derived from 162 landing pages. Each page undergoes rigorous evaluation using 29 metrics, following Viaretina's methodology. The benchmark comprises 7938 measurements and represents over 648 hours of UX research.
The 'Best-in-class' score represents the minimum score required for a landing page to be ranked in the top 10% of the LandingMetrics Benchmark. Situated in the 90th percentile, this score serves as an indicator of superior user experience and effective conversion optimization.

Cirque du Soleil Club Cirque Landing Page Insights

Discover the landing page design, attention heatmaps and benchmark comparison.

Landing Page Mobile Design

Mobile screens from Cirque du Soleil Club Cirque Landing Page.
Cirque du Soleil Club Cirque Landing Page
Screen 1
Landing Page Mobile Screen 2
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Landing Page Mobile Screen 3
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Landing Page Mobile Screen 4
Screen 4
Screen 5
Landing Page Mobile Screen 6
Screen 6

Mobile Attention Heatmaps

AI Eye Tracking results for mobile screens on the Cirque du Soleil's Landing Page.
Cirque du Soleil Club Cirque
Screen 1
Landing Page Eye Tracking Mobile Screen 2
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Landing Page Eye Tracking Mobile Screen 3
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Landing Page Eye Tracking Mobile Screen 4
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Landing Page Eye Tracking Mobile Screen 5
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Landing Page Eye Tracking Mobile Screen 6
Screen 6

Mobile UX Performance

Disover our objective UX metrics for the mobile version of Cirque du Soleil Club Cirque Landing Page.
73
Performance Score
77
Load
79
Scan
67
Act
Mobile UX Score
78
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 12 metrics for the mobile version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Mobile Load Score
58
/ 100
The Load stage is based on the loading time of the content and how the initial visual cues are sent to confirm the smooth progress of the display process expected by the user.
Mobile Scan Score
78
/ 100
The Scan stage includes, from the first few seconds, the elements influencing the formation of the very first impression. Design's clarity, balance and the ease of reading are both included as part of the Scan score.
Mobile Act Score
85
/ 100
The Act stage focuses on ensuring that the content facilitates quick interpretation of key messages and prompts action through the main call-to-action (CTA). Usability and interaction design related to the mobile CTA "Join now" are evaluated to enhance the achievement of objectives.

Landing Page Desktop Design

Desktop screens from Cirque du Soleil Club Cirque Landing Page.
Cirque du Soleil Club Cirque Landing Page
Screen 1
Landing Page Screen 2
Screen 2
Landing Page Screen 3
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Landing Page Screen 4
Screen 4

Attention Heatmaps

AI Eye Tracking results for desktop screens on the Cirque du Soleil's Landing Page.
Cirque du Soleil Club Cirque Landing Page
Screen 1
Landing Page Eye Tracking Screen 2
Screen 2
Landing Page Eye Tracking Screen 3
Screen 3
Landing Page Eye Tracking Screen 4
Screen 4

Desktop UX Performance

Discover our objective UX metrics for the desktop version of Cirque du Soleil Club Cirque Landing Page.
Desktop UX Score
68
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 11 metrics for the desktop version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Desktop Load Score
96
/ 100
The Load stage evaluates the loading time of the content and how initial visual cues provide confirmation of a smooth display process, aligning with desktop user expectations.
Desktop Scan Score
80
/ 100
The Scan stage, within the initial few seconds, assesses the elements affecting the first impression. It includes the clarity of design, balance, and ease of reading on desktop screens as part of the Scan score.
Desktop Act Score
49
/ 100
The Act stage ensures that the content facilitates rapid interpretation of key messages and prompts action through the main call-to-action (CTA).
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Landing Page Diagnostics

Discover the Cirque du Soleil Club Cirque Landing Page through the innovative lens of Landingmetrics' methodology, offering a glimpse into the UX Scorecard insights.

Passed (7)

pass
Outstanding desktop performance across speed, accessibility, SEO, and best practices, showcasing an exemplary user experience.
pass
Rapid display of the largest desktop content element, providing an excellent user experience and content accessibility.
pass
Optimal arrangement of visual elements and main CTA, confirmed by predictive eye-tracking, ensures excellent user engagement on mobile.
pass
pass
Text readability is good, with minor adjustments needed for even clearer comprehension.
pass
Good speed in displaying initial content on desktop, with minor enhancements possible for quicker engagement.
pass
Desktop design is clear with minor areas for enhancement to optimize user understanding.
pass
Mobile design displays good clarity, with slight refinements needed to strengthen initial user impression.
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Uncover full diagnostics in the UX Scorecard

Warning (6)

warn
Moderate performance in mobile speed and accessibility; targeted improvements needed to boost SEO and adhere to web best practices.
warn
First content on mobile is visible in an adequate time, but faster rendering would enhance user perception.
warn
Lack of balance in desktop design elements leads to visual friction and user distraction.
warn
Lack of balance in mobile design elements leads to visual friction and user distraction.
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Learn more on 'Warning' statuses in the UX Scorecard

Failed (3)

fail
Considerable discrepancies in desktop visual order as identified by predictive eye-tracking, affecting user experience and requiring attention.
fail
Considerable delay in rendering the largest mobile content, impacting user engagement negatively.
fail
Critical ineffectiveness in the visibility and positioning of the main CTA on desktop; urgent redesign required to facilitate user action and improve conversions.
fail
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Check out more on 'Failed' statuses in the UX Scorecard
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Cirque du Soleil Club Cirque Landing Page Details

CLUB CIRQUE is for the ultimate Cirque du Soleil fan in search of exclusive offers, news, and personalized experiences.

Brand

Cirque du Soleil

Page Title

Club Cirque - Your exclusive access to Cirque du Soleil

Analysis Date

April 12, 2023

Page Headline

Join Club Cirque

Main CTA Text

Join now

Language

English

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