Gartner Marketing Predictions eBook Landing Page

Gartner
  • UX Score
    74
gartner-marketing-predictions-ebook

Summary

The landing page has achieved a score of 63 on mobile device and 86 on desktop. Gain insights into user experiences from both mobile and desktop perspectives in the following section.

UX Performance

Gartner Marketing Predictions eBook Landing Page
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 49 measures. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
The LandingMetrics Benchmark reveals the median performance score derived from 162 landing pages. Each page undergoes rigorous evaluation using 29 metrics, following Viaretina's methodology. The benchmark comprises 7938 measurements and represents over 648 hours of UX research.
The 'Best-in-class' score represents the minimum score required for a landing page to be ranked in the top 10% of the LandingMetrics Benchmark. Situated in the 90th percentile, this score serves as an indicator of superior user experience and effective conversion optimization.

Gartner Marketing Predictions eBook Landing Page Insights

Discover the landing page design, attention heatmaps and benchmark comparison.

Landing Page Mobile Design

Mobile screens from Gartner Marketing Predictions eBook Landing Page.
Gartner Marketing Predictions eBook
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Landing Page Mobile Screen 2
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Landing Page Mobile Screen 3
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Landing Page Mobile Screen 4
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Landing Page Mobile Screen 5
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Landing Page Mobile Screen 6
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Mobile Attention Heatmaps

AI Eye Tracking results for mobile screens on the Gartner's Landing Page.
Landing Page Eye-Tracking Mobile Screen
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Landing Page Eye Tracking Mobile Screen 2
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Landing Page Eye Tracking Mobile Screen 3
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Landing Page Eye Tracking Mobile Screen 4
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Landing Page Eye Tracking Mobile Screen 5
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Landing Page Eye Tracking Mobile Screen 6
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Mobile UX Performance

Disover our objective UX metrics for the mobile version of Gartner Marketing Predictions eBook Landing Page.
74
Performance Score
69
Load
72
Scan
78
Act
Mobile UX Score
63
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 12 metrics for the mobile version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Mobile Load Score
53
/ 100
The Load stage is based on the loading time of the content and how the initial visual cues are sent to confirm the smooth progress of the display process expected by the user.
Mobile Scan Score
69
/ 100
The Scan stage includes, from the first few seconds, the elements influencing the formation of the very first impression. Design's clarity, balance and the ease of reading are both included as part of the Scan score.
Mobile Act Score
64
/ 100
The Act stage focuses on ensuring that the content facilitates quick interpretation of key messages and prompts action through the main call-to-action (CTA). Usability and interaction design related to the mobile CTA "Continue" are evaluated to enhance the achievement of objectives.

Landing Page Desktop Design

Desktop screens from Gartner Marketing Predictions eBook Landing Page.
Gartner Marketing Predictions eBook Landing Page
Screen 1
Landing Page Screen 2
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Landing Page Screen 3
Screen 3
Landing Page Screen 4
Screen 4

Attention Heatmaps

AI Eye Tracking results for desktop screens on the Gartner's Landing Page.
Landing Page Eye Tracking Screen
Screen 1
Landing Page Eye Tracking Screen 2
Screen 2
Landing Page Eye Tracking Screen 3
Screen 3
Landing Page Eye Tracking Screen 4
Screen 4

Desktop UX Performance

Discover our objective UX metrics for the desktop version of Gartner Marketing Predictions eBook Landing Page.
Desktop UX Score
86
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 11 metrics for the desktop version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Desktop Load Score
85
/ 100
The Load stage evaluates the loading time of the content and how initial visual cues provide confirmation of a smooth display process, aligning with desktop user expectations.
Desktop Scan Score
75
/ 100
The Scan stage, within the initial few seconds, assesses the elements affecting the first impression. It includes the clarity of design, balance, and ease of reading on desktop screens as part of the Scan score.
Desktop Act Score
92
/ 100
The Act stage ensures that the content facilitates rapid interpretation of key messages and prompts action through the main call-to-action (CTA).
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Landing Page Diagnostics

Discover the Gartner Marketing Predictions eBook Landing Page through the innovative lens of Landingmetrics' methodology, offering a glimpse into the UX Scorecard insights.

Passed (8)

pass
Outstanding desktop performance across speed, accessibility, SEO, and best practices, showcasing an exemplary user experience.
pass
Desktop design achieves perfect visual balance, offering a stable and harmonious user experience.
pass
Excellent arrangement of key content and primary CTA on desktop, validated by predictive eye-tracking, facilitating superior user engagement.
pass
Excellent performance in key areas like mobile load efficiency, user accessibility, and SEO, indicating a highly optimized and user-friendly mobile experience.
pass
Good speed in displaying initial content on desktop, with minor enhancements possible for quicker engagement.
pass
Good initial content rendering speed on mobile, with room for slight optimization.
pass
pass
hide
Uncover full diagnostics in the UX Scorecard

Warning (5)

warn
Adequate speed in rendering the largest desktop content, but faster display would enhance user satisfaction.
warn
Visual rendering on desktop is fairly uncluttered, however, some elements may benefit from reduced complexity.
warn
Inconsistencies in mobile visual layout as identified by predictive eye-tracking, needing significant improvements for intuitive navigation.
warn
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Learn more on 'Warning' statuses in the UX Scorecard

Failed (3)

fail
Considerable delay in rendering the largest mobile content, impacting user engagement negatively.
fail
fail
Text clarity is critically poor, necessitating immediate and comprehensive revisions for readability.
fail
Critical issues with the visibility and placement of the main CTA on mobile; urgent redesign required to facilitate user action and enhance conversion effectiveness.
hide
Check out more on 'Failed' statuses in the UX Scorecard
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How effective is your landing page?

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Gartner Marketing Predictions eBook Landing Page Details

Discover Gartner's top predictions and new marketing trends shaping the future of marketing.

Brand

Gartner

Page Title

Gartner Marketing Predictions for 2024 and Beyond

Analysis Date

January 19, 2024

Page Headline

5 Marketing Trends and Predictions for 2024 and Beyond

Main CTA Text

Continue

Language

English

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