Gartner Marketing Predictions eBook Landing Page

As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 10 metrics for the desktop version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.

The first stage is based on the loading time of the content and how the initial visual cues are sent to confirm the smooth progress of the display process expected by the user.

This stage includes, from the first few seconds, the elements influencing the formation of the first impression, the observed visual path, the readability of the texts, and the order in which the elements are seen.

The content should facilitate a quick interpretation of key messages and prompt action through the call-to-action (CTA). Usability and interaction design are also evaluated to facilitate the achievement of objectives.