Inspiration for Excellence

Best Calls to Action to Promote Mobile App on Landing Pages

A call to action (CTA) is essential for directly engaging users with a mobile app, whether through a clear message or a digital interaction like a button tap on a landing page. In the design of these pages, CTAs are critical, often emphasized through dynamically designed buttons and concise messages. These features are key in directing users towards actions that are advantageous for the app, such as downloads or sign-ups.

The impact of a well-crafted CTA cannot be overstated—it determines the success of a landing page. A compelling call to action grabs the user's attention as soon as they arrive, offering them a simple choice: to engage or not. This pivotal decision is crucial in driving app installations and user engagement.

In this article, we explore a methodical review of various app promotion landing pages, assessing their effectiveness based on the design and placement of their CTAs. Our analysis, based on rigorous methodologies and empirical data, employs the Act Score to quantify CTA effectiveness. By utilizing predictive eye-tracking technology, examining the sequence of exposure to the CTA, and evaluating the design's usability, we can determine how effectively these CTAs convert visitors into active users. This systematic approach provides valuable insights for enhancing user interaction and optimizing conversion strategies on landing pages.

Landing Pages with the Most Effective CTA

Explore our curated collection of landing pages, meticulously ranked based on CTA effectiveness. These exemplary cases stem from our extensive UX benchmarking process.

Ark7

Ark7 App Landing Page
The Ark7 App Landing Page with the CTA button "Get the App" is getting 95/100 (Act Score) on the desktop version.
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Coles Express

Shell Coles Express App Landing Page
The Shell Coles Express App Landing Page with the CTA button "Download iOS App" is getting 93/100 (Act Score) on the desktop version.
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Revolut

Revolut Landing Page
The Revolut Landing Page with the CTA button "Get the app" is getting 93/100 (Act Score) on the desktop version.
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Gusto

Gusto Wallet Mobile App Landing Page
The Gusto Wallet Mobile App Landing Page with the CTA button "Download on the App Store" is getting 92/100 (Act Score) on the desktop version.
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Discord

Discord Mobile Experience Landing Page
The Discord Mobile Experience Landing Page with the CTA button "Learn more" is getting 92/100 (Act Score) on the desktop version.
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VodaPay

VodaPay Rewards Landing Page
The VodaPay Rewards Landing Page with the CTA button "Get the app" is getting 89/100 (Act Score) on the desktop version.
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LEX Reception

LEX Reception Mobile App Landing Page
The LEX Reception Mobile App Landing Page with the CTA button "Get IOS app" is getting 75/100 (Act Score) on the desktop version.
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Fluz

Fluz Landing Page
The Fluz Landing Page with the CTA button "Get Fluz" is getting 71/100 (Act Score) on the desktop version.
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Mobile Landing Pages with the Most Effective CTA

Fluz

FluzEye-Tracking Overview
The Fluz Landing Page with the CTA button "Get Fluz" is getting 93/100 (Act Score) on the mobile version.
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Ark7

Ark7 AppEye-Tracking Overview
The Ark7 App Landing Page with the CTA button "Get the App" is getting 89/100 (Act Score) on the mobile version.
Learn more from this case study

Revolut

RevolutEye-Tracking Overview
The Revolut Landing Page with the CTA button "Get the app" is getting 89/100 (Act Score) on the mobile version.
Learn more from this case study

Gusto

Gusto Wallet Mobile AppEye-Tracking Overview
The Gusto Wallet Mobile App Landing Page with the CTA button "Download on the App Store" is getting 82/100 (Act Score) on the mobile version.
Learn more from this case study

Discord

Discord Mobile ExperienceEye-Tracking Overview
The Discord Mobile Experience Landing Page with the CTA button "Learn more" is getting 79/100 (Act Score) on the mobile version.
Learn more from this case study

Coles Express

Shell Coles Express AppEye-Tracking Overview
The Shell Coles Express App Landing Page with the CTA button "Download iOS App" is getting 77/100 (Act Score) on the mobile version.
Learn more from this case study

LEX Reception

LEX Reception Mobile AppEye-Tracking Overview
The LEX Reception Mobile App Landing Page with the CTA button "Get IOS app" is getting 74/100 (Act Score) on the mobile version.
Learn more from this case study

VodaPay

VodaPay RewardsEye-Tracking Overview
The VodaPay Rewards Landing Page with the CTA button "Get the app" is getting 52/100 (Act Score) on the mobile version.
Learn more from this case study

CTA Best Practices for App Download Landing Pages

Optimizing Calls to Action (CTAs) on landing pages designed for mobile app downloads is crucial for maximizing user engagement and conversion rates:

  • Visually Striking Design: Design your CTAs with bold, contrasting colors that stand out but still complement the overall design of your landing page. This ensures they catch the user’s eye immediately.
  • Clear and Direct Communication: Use straightforward CTAs like "Download Now" or "Install App," which directly convey the action you want users to take.
  • Action-Oriented Language: Employ verbs that inspire immediate action, such as "Get," "Start," or "Access," to drive users towards downloading the app.
  • Highlight Benefits: Emphasize the advantages of downloading the app with CTAs like "Download and Start Saving Today" or "Install Now to Streamline Your Tasks," linking the action directly to user benefits.
  • Create Urgency and Scarcity: Use time-sensitive phrases like "Download Today for Exclusive Access" or "Limited-Time Offer – Download Now" to instill a sense of urgency.
  • Strategic Placement: Position CTAs prominently on the page, ideally above the fold and at strategic points throughout the site, ensuring visibility and convenience for users.
  • Optimize for Mobile Users: Ensure that CTAs are easily clickable, well-sized, and visually clear on mobile devices, considering the high number of users who may access the landing page via smartphones or tablets.

By adhering to these CTA best practices, your landing page can effectively encourage more downloads and engage users efficiently, turning visits into valuable app engagements.

Conclusion

Throughout this article, we've explored exemplary landing pages that demonstrate the power of well-crafted CTAs, all underpinned by rigorous data and scientific methodology. By adhering to best practices tailored to Mobile App, these landing pages not only serve as a source of inspiration but also set benchmarks for successful digital engagement.

Curious to get insights from a new and pragmatic way to elevate your digital strategy? Assess your own landing pages to uncover hidden opportunities for growth and refinement. Embrace a fresh perspective on conversion rate optimization and watch your results transform. Learn more about our unique assessment process and begin your journey to digital excellence today.

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