Inspiration for Excellence

Eye-Catching Designs: Best B2C Landing Pages

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In today's digital marketplace, where consumer attention is fleeting, the visual design of a B2C landing page is critical. A beautifully crafted visual interface does more than please the eye; it creates a memorable first impression that can significantly influence consumer behavior and enhance brand perception. When consumers visit a page, they make instant decisions; within moments, they decide whether to continue browsing or to leave. An outstanding visual experience holds their attention by skillfully presenting key products and information in a visually attractive manner, thereby increasing discovery and customer engagement. This is why investing in the visual quality of a landing page is indispensable for any B2C brand aspiring to make a distinctive impact in the competitive digital arena.

Landing Pages with the Best Design

Explore our curated collection of B2C landing pages, meticulously ranked based on the Scan Score, which evaluates how effectively users can scan and comprehend both the visual and textual content of a webpage. Influenced by layout clarity, visual hierarchy, content organization, and readability, a high Scan Score indicates a webpage that is visually appealing and easy to understand at first glance, enhancing user engagement and navigation efficiency.

Apple

Apple iPhone 15 Landing Page
The Apple iPhone 15 Landing Page is getting 89/100 (Scan Score) on the desktop version.
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Birchbox

Birchbox Landing Page
The Birchbox Landing Page is getting 89/100 (Scan Score) on the desktop version.
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Paypal

Paypal Buy Now Pay Later Landing Page
The Paypal Buy Now Pay Later Landing Page is getting 89/100 (Scan Score) on the desktop version.
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Fluz

Fluz Landing Page
The Fluz Landing Page is getting 86/100 (Scan Score) on the desktop version.
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Claimcompass

ClaimCompass Landing Page
The ClaimCompass Landing Page is getting 86/100 (Scan Score) on the desktop version.
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Opal

Opal C1 Landing Page
The Opal C1 Landing Page is getting 86/100 (Scan Score) on the desktop version.
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VodaPay

VodaPay Rewards Landing Page
The VodaPay Rewards Landing Page is getting 86/100 (Scan Score) on the desktop version.
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Lemonade

Lemonade Car Insurance Landing Page
The Lemonade Car Insurance Landing Page is getting 86/100 (Scan Score) on the desktop version.
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Cunard

Cunard Brochure Request
The Cunard Brochure Request is getting 85/100 (Scan Score) on the desktop version.
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Coles Express

Shell Coles Express App Landing Page
The Shell Coles Express App Landing Page is getting 85/100 (Scan Score) on the desktop version.
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Mobile Landing Pages with the Best Design

Birchbox

Birchbox
The Birchbox Landing Page is getting 89/100 (Scan Score) on the mobile version.
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Claimcompass

ClaimCompass
The ClaimCompass Landing Page is getting 87/100 (Scan Score) on the mobile version.
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Opal

Opal C1
The Opal C1 Landing Page is getting 84/100 (Scan Score) on the mobile version.
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Le Bristol

Le Bristol Prestige Room
The Le Bristol Prestige Room Landing Page is getting 84/100 (Scan Score) on the mobile version.
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Paypal

Paypal Buy Now Pay Later
The Paypal Buy Now Pay Later Landing Page is getting 84/100 (Scan Score) on the mobile version.
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Lemonade

Lemonade Car Insurance
The Lemonade Car Insurance Landing Page is getting 83/100 (Scan Score) on the mobile version.
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Apple

Apple iPhone 15
The Apple iPhone 15 Landing Page is getting 82/100 (Scan Score) on the mobile version.
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OhmConnect

OhmConnect Texas
The OhmConnect Texas Landing Page is getting 81/100 (Scan Score) on the mobile version.
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Fluz

Fluz
The Fluz Landing Page is getting 81/100 (Scan Score) on the mobile version.
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Cunard

Cunard Brochure Request
The Cunard Brochure Request is getting 81/100 (Scan Score) on the mobile version.
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Landing Pages with the Most Effective CTA

Explore our curated collection of B2C landing pages, meticulously ranked based on CTA effectiveness. These exemplary cases stem from our extensive UX benchmarking process.

Apple

Apple iPhone 15 Landing Page
The Apple iPhone 15 Landing Page with the CTA button "Buy" is getting 95/100 (Act Score) on the desktop version.
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Birchbox

Birchbox Landing Page
The Birchbox Landing Page with the CTA button "Build Your Box" is getting 95/100 (Act Score) on the desktop version.
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Ark7

Ark7 App Landing Page
The Ark7 App Landing Page with the CTA button "Get the App" is getting 95/100 (Act Score) on the desktop version.
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IGS Energy

IGS Energy Green Electricity Landing Page
The IGS Energy Green Electricity Landing Page with the CTA button "SEE AVAILABILITY" is getting 95/100 (Act Score) on the desktop version.
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Uber

Uber Drive Landing Page
The Uber Drive Landing Page with the CTA button "Get started" is getting 94/100 (Act Score) on the desktop version.
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Peugeot

Peugeot New 2008 Landing Page
The Peugeot New 2008 Landing Page with the CTA button "CONFIGURE AND ORDER" is getting 94/100 (Act Score) on the desktop version.
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Paypal

Paypal Buy Now Pay Later Landing Page
The Paypal Buy Now Pay Later Landing Page with the CTA button "Start Shopping" is getting 94/100 (Act Score) on the desktop version.
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OhmConnect

OhmConnect Texas Landing Page
The OhmConnect Texas Landing Page with the CTA button "View Plans" is getting 93/100 (Act Score) on the desktop version.
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Curology

Curology Free Trial Landing Page
The Curology Free Trial Landing Page with the CTA button "Unlock your offer" is getting 93/100 (Act Score) on the desktop version.
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Spotify

Spotify Premium Landing Page
The Spotify Premium Landing Page with the CTA button "Try Free For 1 Month" is getting 93/100 (Act Score) on the desktop version.
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Mobile Landing Pages with the Most Effective CTA

Just Eat

Just EatEye-Tracking Overview
The Just Eat Landing Page with the CTA button "Search" is getting 96/100 (Act Score) on the mobile version.
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Apple

Apple iPhone 15Eye-Tracking Overview
The Apple iPhone 15 Landing Page with the CTA button "Buy" is getting 95/100 (Act Score) on the mobile version.
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Uber

Uber DriveEye-Tracking Overview
The Uber Drive Landing Page with the CTA button "Get started" is getting 95/100 (Act Score) on the mobile version.
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Spotify

Spotify PremiumEye-Tracking Overview
The Spotify Premium Landing Page with the CTA button "Try Free For 1 Month" is getting 95/100 (Act Score) on the mobile version.
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Tolltickets

Tolltickets Toll boxes plansEye-Tracking Overview
The Tolltickets Toll Boxes Plans Landing Page with the CTA button "Choose your product" is getting 95/100 (Act Score) on the mobile version.
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UBS

UBS MortgagesEye-Tracking Overview
The UBS Mortgages Landing Page with the CTA button "Make an appointment" is getting 95/100 (Act Score) on the mobile version.
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Paypal

Paypal Buy Now Pay LaterEye-Tracking Overview
The Paypal Buy Now Pay Later Landing Page with the CTA button "Start Shopping" is getting 95/100 (Act Score) on the mobile version.
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Axa

Axa Home InsuranceEye-Tracking Overview
The Axa Home Insurance Landing Page with the CTA button "GET A QUOTE" is getting 94/100 (Act Score) on the mobile version.
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Claimcompass

ClaimCompassEye-Tracking Overview
The ClaimCompass Landing Page with the CTA button "Check my flight" is getting 94/100 (Act Score) on the mobile version.
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LiveWire

LiveWire S2 Del MarEye-Tracking Overview
The LiveWire S2 Del Mar Landing Page with the CTA button "RESERVE NOW" is getting 94/100 (Act Score) on the mobile version.
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Unlock Success with B2C Landing Pages: Best Practices

To optimize the visual experience on your B2C landing pages, focus on Visual Clarity, Visual Balance, and Reading Ease. Implement these best practices to enhance customer interaction and boost conversions:

Visual Clarity Best Practices

  • Create a Proper Visual Hierarchy: Use elements like size, color, contrast, and alignment to highlight special offers, new arrivals, and popular products, enhancing scannability and capturing customer attention quickly.
  • Leverage Negative Space: Utilize white space effectively to frame featured products or offers, reducing visual clutter and focusing user attention on the most important content.
  • Use Subheadings and Lists: Organize product features, benefits, and pricing information into clear subheadings and bulleted lists to facilitate easy reading and quick decision-making.
  • Visualize Content: Include vibrant product images or engaging videos to enrich the page, making it more attractive and helping customers envision themselves using the product or service.
  • Emphasize CTAs: Ensure call-to-action buttons like 'Buy Now', 'Add to Cart', or 'Sign Up' are visually prominent and positioned strategically to encourage immediate action.

Visual Balance Best Practices

  • Prioritize Elements: Arrange content to maintain a visual equilibrium between text, images, and white space, ensuring the layout is appealing and easy to navigate.
  • Implement Grid Systems: Apply grid systems to effectively organize content, providing a structured and adaptable layout that accommodates a variety of product presentations.
  • Ensure Consistent Spacing: Maintain uniform spacing to create a cohesive visual flow that enhances the aesthetic appeal and the functionality of the page.
  • Conduct Regular Visual Assessments: Regularly review the layout to ensure it remains attractive and functional, adjusting elements based on consumer feedback and performance metrics.

Reading Ease Best Practices

  • Craft Compelling Copy: Write engaging and persuasive copy that communicates the benefits of your offerings clearly, addressing the specific desires and needs of your target audience to increase engagement and sales.
  • Utilize Storytelling: Use storytelling techniques to share customer testimonials or product origins, making the information more compelling and relatable, thereby enhancing trust and loyalty.
  • Shorten Paragraphs and Sentences: Keep sentences and paragraphs short to make the content easy to scan and understand, aiding customers in making quick purchase decisions.
  • Choose Simple Language: Opt for straightforward language to explain product features and purchasing processes, ensuring that all communications are easily understood by a broad audience.

By focusing on these best practices, your B2C landing pages will not only attract and engage customers but also effectively guide them through the purchasing process, supporting your business objectives and increasing customer satisfaction.

Mobile Landing Pages with the Best Design

Birchbox

BirchboxEye-Tracking Overview
The Birchbox Landing Page is getting 89/100 (Scan Score) on the mobile version.
Learn more from this case study

Claimcompass

ClaimCompassEye-Tracking Overview
The ClaimCompass Landing Page is getting 87/100 (Scan Score) on the mobile version.
Learn more from this case study

Opal

Opal C1Eye-Tracking Overview
The Opal C1 Landing Page is getting 84/100 (Scan Score) on the mobile version.
Learn more from this case study

Le Bristol

Le Bristol Prestige RoomEye-Tracking Overview
The Le Bristol Prestige Room Landing Page is getting 84/100 (Scan Score) on the mobile version.
Learn more from this case study

Paypal

Paypal Buy Now Pay LaterEye-Tracking Overview
The Paypal Buy Now Pay Later Landing Page is getting 84/100 (Scan Score) on the mobile version.
Learn more from this case study

Lemonade

Lemonade Car InsuranceEye-Tracking Overview
The Lemonade Car Insurance Landing Page is getting 83/100 (Scan Score) on the mobile version.
Learn more from this case study

Apple

Apple iPhone 15Eye-Tracking Overview
The Apple iPhone 15 Landing Page is getting 82/100 (Scan Score) on the mobile version.
Learn more from this case study

OhmConnect

OhmConnect TexasEye-Tracking Overview
The OhmConnect Texas Landing Page is getting 81/100 (Scan Score) on the mobile version.
Learn more from this case study

Fluz

FluzEye-Tracking Overview
The Fluz Landing Page is getting 81/100 (Scan Score) on the mobile version.
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Cunard

Cunard Brochure RequestEye-Tracking Overview
The Cunard Brochure Request is getting 81/100 (Scan Score) on the mobile version.
Learn more from this case study

Conclusion

Throughout this article, we have highlighted outstanding B2C landing pages that exemplify the effective integration of design and content clarity, all evaluated through the precise lens of the Scan Score. By following best practices, these landing pages not only serve as beacons of visual and textual mastery but also establish standards for user-friendly digital experiences.

Eager to discover actionable insights and elevate your digital strategy with a focus on first impressions and content discovery? Evaluate your own landing pages to identify opportunities for improvement and optimization. Adopt a new perspective on user engagement and watch your interactions soar. Explore our unique assessment process and take the first step towards digital excellence today.

Conclusion

Throughout this article, we've explored exemplary landing pages that demonstrate the power of well-crafted CTAs, all underpinned by rigorous data and scientific methodology. By adhering to best practices tailored to B2C, these landing pages not only serve as a source of inspiration but also set benchmarks for successful digital engagement.

Curious to get insights from a new and pragmatic way to elevate your digital strategy? Assess your own landing pages to uncover hidden opportunities for growth and refinement. Embrace a fresh perspective on conversion rate optimization and watch your results transform. Learn more about our unique assessment process and begin your journey to digital excellence today.

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