Birchbox Landing Page

Birchbox
  • UX Score
    86
birchbox

Summary

The landing page has achieved a score of 79 on mobile device and 94 on desktop. Gain insights into user experiences from both mobile and desktop perspectives in the following section.

UX Performance

Birchbox Landing Page
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 49 measures. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
The LandingMetrics Benchmark reveals the median performance score derived from 162 landing pages. Each page undergoes rigorous evaluation using 29 metrics, following Viaretina's methodology. The benchmark comprises 7938 measurements and represents over 648 hours of UX research.
The 'Best-in-class' score represents the minimum score required for a landing page to be ranked in the top 10% of the LandingMetrics Benchmark. Situated in the 90th percentile, this score serves as an indicator of superior user experience and effective conversion optimization.

Birchbox Landing Page Insights

Discover the landing page design, attention heatmaps and benchmark comparison.

Landing Page Mobile Design

Mobile screens from Birchbox Landing Page.
Birchbox
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Landing Page Mobile Screen 2
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Landing Page Mobile Screen 3
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Landing Page Mobile Screen 4
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Landing Page Mobile Screen 5
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Landing Page Mobile Screen 6
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Mobile Attention Heatmaps

AI Eye Tracking results for mobile screens on the Birchbox's Landing Page.
Landing Page Eye-Tracking Mobile Screen
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Landing Page Eye Tracking Mobile Screen 2
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Landing Page Eye Tracking Mobile Screen 3
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Landing Page Eye Tracking Mobile Screen 4
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Landing Page Eye Tracking Mobile Screen 5
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Landing Page Eye Tracking Mobile Screen 6
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Mobile UX Performance

Disover our objective UX metrics for the mobile version of Birchbox Landing Page.
86
Performance Score
84
Load
89
Scan
85
Act
Mobile UX Score
79
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 12 metrics for the mobile version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Mobile Load Score
71
/ 100
The Load stage is based on the loading time of the content and how the initial visual cues are sent to confirm the smooth progress of the display process expected by the user.
Mobile Scan Score
89
/ 100
The Scan stage includes, from the first few seconds, the elements influencing the formation of the very first impression. Design's clarity, balance and the ease of reading are both included as part of the Scan score.
Mobile Act Score
75
/ 100
The Act stage focuses on ensuring that the content facilitates quick interpretation of key messages and prompts action through the main call-to-action (CTA). Usability and interaction design related to the mobile CTA "Build Your Box" are evaluated to enhance the achievement of objectives.

Landing Page Desktop Design

Desktop screens from Birchbox Landing Page.
Birchbox Landing Page
Screen 1
Landing Page Screen 2
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Landing Page Screen 3
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Landing Page Screen 4
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Attention Heatmaps

AI Eye Tracking results for desktop screens on the Birchbox's Landing Page.
Landing Page Eye Tracking Screen
Screen 1
Landing Page Eye Tracking Screen 2
Screen 2
Landing Page Eye Tracking Screen 3
Screen 3
Landing Page Eye Tracking Screen 4
Screen 4

Desktop UX Performance

Discover our objective UX metrics for the desktop version of Birchbox Landing Page.
Desktop UX Score
94
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 11 metrics for the desktop version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Desktop Load Score
98
/ 100
The Load stage evaluates the loading time of the content and how initial visual cues provide confirmation of a smooth display process, aligning with desktop user expectations.
Desktop Scan Score
89
/ 100
The Scan stage, within the initial few seconds, assesses the elements affecting the first impression. It includes the clarity of design, balance, and ease of reading on desktop screens as part of the Scan score.
Desktop Act Score
95
/ 100
The Act stage ensures that the content facilitates rapid interpretation of key messages and prompts action through the main call-to-action (CTA).
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Landing Page Diagnostics

Discover the Birchbox Landing Page through the innovative lens of Landingmetrics' methodology, offering a glimpse into the UX Scorecard insights.

Passed (11)

pass
Text clarity is exceptional, providing superb readability and effortless understanding for users.
pass
Outstanding desktop performance across speed, accessibility, SEO, and best practices, showcasing an exemplary user experience.
pass
Rapid display of the largest desktop content element, providing an excellent user experience and content accessibility.
pass
Desktop design demonstrates exceptional visual clarity, effectively guiding user focus to key content.
pass
Good speed in displaying initial content on desktop, with minor enhancements possible for quicker engagement.
pass
Good initial content rendering speed on mobile, with room for slight optimization.
pass
pass
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Uncover full diagnostics in the UX Scorecard

Warning (4)

warn
Desktop design is fairly balanced, but some elements disrupt overall visual harmony.
warn
Moderate performance in mobile speed and accessibility; targeted improvements needed to boost SEO and adhere to web best practices.
warn
Noticeable shortcomings in the visibility and placement of the main CTA on mobile, requiring improvements for effective user engagement.
warn
Inconsistencies in mobile visual layout as identified by predictive eye-tracking, needing significant improvements for intuitive navigation.
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Learn more on 'Warning' statuses in the UX Scorecard

Failed (1)

fail
Substantial issues in the usability of the main mobile CTA; needs focused attention to meet one-handed navigation standards.
fail
fail
fail
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Check out more on 'Failed' statuses in the UX Scorecard
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Birchbox Landing Page Details

Birchbox believes in easy to use products that work ? and make you look and feel great. Birchbox's subscription service makes it easy to find those products.

Brand

Birchbox

Page Title

Beauty Subscriptions and More | Birchbox

Analysis Date

Page Headline

The beauty box you want

Main CTA Text

Build Your Box

Language

English

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