The North Face Gift Card Landing Page

The North Face
  • UX Score
    76
the-north-face-gift-card

Summary

The landing page has achieved a score of 73 on mobile device and 80 on desktop. Gain insights into user experiences from both mobile and desktop perspectives in the following section.

UX Performance

The North Face Gift Card Landing Page
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 49 measures. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
The LandingMetrics Benchmark reveals the median performance score derived from 162 landing pages. Each page undergoes rigorous evaluation using 29 metrics, following Viaretina's methodology. The benchmark comprises 7938 measurements and represents over 648 hours of UX research.
The 'Best-in-class' score represents the minimum score required for a landing page to be ranked in the top 10% of the LandingMetrics Benchmark. Situated in the 90th percentile, this score serves as an indicator of superior user experience and effective conversion optimization.

The North Face Gift Card Landing Page Insights

Discover the landing page design, attention heatmaps and benchmark comparison.

Landing Page Mobile Design

Mobile screens from The North Face Gift Card Landing Page.
The North Face Gift Card
Screen 1
Landing Page Mobile Screen 2
Screen 2
Landing Page Mobile Screen 3
Screen 3
Landing Page Mobile Screen 4
Screen 4
Landing Page Mobile Screen 5
Screen 5
Landing Page Mobile Screen 6
Screen 6

Mobile Attention Heatmaps

AI Eye Tracking results for mobile screens on the The North Face's Landing Page.
Landing Page Eye-Tracking Mobile Screen
Screen 1
Landing Page Eye Tracking Mobile Screen 2
Screen 2
Landing Page Eye Tracking Mobile Screen 3
Screen 3
Landing Page Eye Tracking Mobile Screen 4
Screen 4
Landing Page Eye Tracking Mobile Screen 5
Screen 5
Landing Page Eye Tracking Mobile Screen 6
Screen 6

Mobile UX Performance

Disover our objective UX metrics for the mobile version of The North Face Gift Card Landing Page.
76
Performance Score
52
Load
76
Scan
86
Act
Mobile UX Score
73
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 12 metrics for the mobile version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Mobile Load Score
30
/ 100
The Load stage is based on the loading time of the content and how the initial visual cues are sent to confirm the smooth progress of the display process expected by the user.
Mobile Scan Score
75
/ 100
The Scan stage includes, from the first few seconds, the elements influencing the formation of the very first impression. Design's clarity, balance and the ease of reading are both included as part of the Scan score.
Mobile Act Score
89
/ 100
The Act stage focuses on ensuring that the content facilitates quick interpretation of key messages and prompts action through the main call-to-action (CTA). Usability and interaction design related to the mobile CTA "SHOP DIGITAL GIFT CARDS" are evaluated to enhance the achievement of objectives.

Landing Page Desktop Design

Desktop screens from The North Face Gift Card Landing Page.
The North Face Gift Card Landing Page
Screen 1
Landing Page Screen 2
Screen 2
Landing Page Screen 3
Screen 3
Landing Page Screen 4
Screen 4

Attention Heatmaps

AI Eye Tracking results for desktop screens on the The North Face's Landing Page.
Landing Page Eye Tracking Screen
Screen 1
Landing Page Eye Tracking Screen 2
Screen 2
Landing Page Eye Tracking Screen 3
Screen 3
Landing Page Eye Tracking Screen 4
Screen 4

Desktop UX Performance

Discover our objective UX metrics for the desktop version of The North Face Gift Card Landing Page.
Desktop UX Score
80
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 11 metrics for the desktop version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Desktop Load Score
73
/ 100
The Load stage evaluates the loading time of the content and how initial visual cues provide confirmation of a smooth display process, aligning with desktop user expectations.
Desktop Scan Score
78
/ 100
The Scan stage, within the initial few seconds, assesses the elements affecting the first impression. It includes the clarity of design, balance, and ease of reading on desktop screens as part of the Scan score.
Desktop Act Score
83
/ 100
The Act stage ensures that the content facilitates rapid interpretation of key messages and prompts action through the main call-to-action (CTA).
Share:

Landing Page Diagnostics

Discover the The North Face Gift Card Landing Page through the innovative lens of Landingmetrics' methodology, offering a glimpse into the UX Scorecard insights.

Passed (5)

pass
Text clarity is exceptional, providing superb readability and effortless understanding for users.
pass
Immediate rendering of the first visual element on desktop, creating an outstanding initial loading impression.
pass
Optimal arrangement of visual elements and main CTA, confirmed by predictive eye-tracking, ensures excellent user engagement on mobile.
pass
pass
Desktop design is clear with minor areas for enhancement to optimize user understanding.
pass
Good visibility and placement of the main CTA on mobile, with minor adjustments needed for optimal user interaction.
pass
pass
hide
Uncover full diagnostics in the UX Scorecard

Warning (8)

warn
Adequate desktop performance, but enhancements in load times, accessibility, and SEO practices are necessary.
warn
Adequate desktop key content arrangement per predictive eye-tracking results, but further refinements could enhance user navigation and understanding.
warn
Slow rendering of the main desktop content element, requiring considerable improvements for better engagement.
warn
Significant shortcomings in the visibility and placement of the main CTA on desktop, necessitating noticeable improvements for effective user engagement.
hide
Learn more on 'Warning' statuses in the UX Scorecard

Failed (3)

fail
Significant imbalance in desktop design; adjustments required for visual harmony.
fail
fail
Critical shortcomings in mobile speed, accessibility, and SEO; urgent optimization required to meet basic user experience and performance standards.
fail
Critically slow in displaying the largest content on mobile; immediate action required for user retention.
hide
Check out more on 'Failed' statuses in the UX Scorecard
Share:

How effective is your landing page?

Get actionable insights with our UX Scorecard and make data-driven decisions for better conversions.

The North Face Gift Card Landing Page Details

-

Brand

The North Face

Page Title

gift-card

Analysis Date

November 6, 2023

Page Headline

THE NORTH FACE DIGITAL GIFT CARDS

Main CTA Text

SHOP DIGITAL GIFT CARDS

Language

English

More Case Studies

Explore our selection of landing pages

Stay Tuned

Stay informed and ignite your creativity with innovative design ideas while gaining practical insights from our UX expertise.