Dior Beauty Landing Page

Dior Beauty Landing Page
  • UX Score
    64
Dior

Summary

The landing page has achieved a score of 63 on mobile device and 65 on desktop. Gain insights into user experiences from both mobile and desktop perspectives in the following section.

UX Performance

Dior Beauty Landing Page
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 49 measures. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
The LandingMetrics Benchmark reveals the median performance score derived from 162 landing pages. Each page undergoes rigorous evaluation using 29 metrics, following Viaretina's methodology. The benchmark comprises 7938 measurements and represents over 648 hours of UX research.
The 'Best-in-class' score represents the minimum score required for a landing page to be ranked in the top 10% of the LandingMetrics Benchmark. Situated in the 90th percentile, this score serves as an indicator of superior user experience and effective conversion optimization.

Dior Beauty Landing Page Insights

Discover the landing page design, attention heatmaps and benchmark comparison.

Landing Page Mobile Design

Mobile screens from Dior Beauty Landing Page.
Dior Beauty Landing Page
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Landing Page Mobile Screen 2
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Landing Page Mobile Screen 3
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Landing Page Mobile Screen 4
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Screen 5
Landing Page Mobile Screen 6
Screen 6

Mobile Attention Heatmaps

AI Eye Tracking results for mobile screens on the Dior's Landing Page.
Dior Beauty
Screen 1
Landing Page Eye Tracking Mobile Screen 2
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Landing Page Eye Tracking Mobile Screen 3
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Landing Page Eye Tracking Mobile Screen 4
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Landing Page Eye Tracking Mobile Screen 5
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Landing Page Eye Tracking Mobile Screen 6
Screen 6

Mobile UX Performance

Disover our objective UX metrics for the mobile version of Dior Beauty Landing Page.
64
Performance Score
51
Load
81
Scan
59
Act
Mobile UX Score
63
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 12 metrics for the mobile version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Mobile Load Score
36
/ 100
The Load stage is based on the loading time of the content and how the initial visual cues are sent to confirm the smooth progress of the display process expected by the user.
Mobile Scan Score
79
/ 100
The Scan stage includes, from the first few seconds, the elements influencing the formation of the very first impression. Design's clarity, balance and the ease of reading are both included as part of the Scan score.
Mobile Act Score
64
/ 100
The Act stage focuses on ensuring that the content facilitates quick interpretation of key messages and prompts action through the main call-to-action (CTA). Usability and interaction design related to the mobile CTA "Discover" are evaluated to enhance the achievement of objectives.

Landing Page Desktop Design

Desktop screens from Dior Beauty Landing Page.
Dior Beauty Landing Page
Screen 1
Landing Page Screen 2
Screen 2
Landing Page Screen 3
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Landing Page Screen 4
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Attention Heatmaps

AI Eye Tracking results for desktop screens on the Dior's Landing Page.
Dior Beauty Landing Page
Screen 1
Landing Page Eye Tracking Screen 2
Screen 2
Landing Page Eye Tracking Screen 3
Screen 3
Landing Page Eye Tracking Screen 4
Screen 4

Desktop UX Performance

Discover our objective UX metrics for the desktop version of Dior Beauty Landing Page.
Desktop UX Score
65
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 11 metrics for the desktop version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Desktop Load Score
67
/ 100
The Load stage evaluates the loading time of the content and how initial visual cues provide confirmation of a smooth display process, aligning with desktop user expectations.
Desktop Scan Score
82
/ 100
The Scan stage, within the initial few seconds, assesses the elements affecting the first impression. It includes the clarity of design, balance, and ease of reading on desktop screens as part of the Scan score.
Desktop Act Score
54
/ 100
The Act stage ensures that the content facilitates rapid interpretation of key messages and prompts action through the main call-to-action (CTA).
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Landing Page Diagnostics

Discover the Dior Beauty Landing Page through the innovative lens of Landingmetrics' methodology, offering a glimpse into the UX Scorecard insights.

Passed (6)

pass
Mobile design demonstrates exceptional visual clarity, effectively guiding user focus to key content.
pass
Optimal accessibility and ease of interaction with the primary mobile CTA, perfectly tailored for one-handed navigation.
pass
pass
pass
Text readability is good, with minor adjustments needed for even clearer comprehension.
pass
Good rendering speed for the largest content on desktop, with slight adjustments needed for enhanced performance.
pass
Desktop design is clear with minor areas for enhancement to optimize user understanding.
pass
Good visual balance in desktop design, with minor adjustments needed for enhanced harmony.
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Uncover full diagnostics in the UX Scorecard

Warning (4)

warn
First desktop content is adequately visible, yet quicker rendering would improve user experience.
warn
warn
Needs significant improvements in desktop loading efficiency, accessibility compliance, and SEO to meet modern web standards.
warn
Delayed rendering of initial content on mobile, needing improvements for better user impression.
hide
Learn more on 'Warning' statuses in the UX Scorecard

Failed (6)

fail
Considerable discrepancies in desktop visual order as identified by predictive eye-tracking, affecting user experience and requiring attention.
fail
Predictive eye-tracking indicates considerable issues in the logical flow of mobile key content and main CTA on mobile, impacting user experience.
fail
Critical ineffectiveness in the visibility and positioning of the main CTA on desktop; urgent redesign required to facilitate user action and improve conversions.
fail
Critical shortcomings in mobile speed, accessibility, and SEO; urgent optimization required to meet basic user experience and performance standards.
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Check out more on 'Failed' statuses in the UX Scorecard
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Dior Beauty Landing Page Details

Discover luxury beauty products from the house of Dior. Explore the full range of high end makeup, fragrances, skincare and gifts from the legendary brand.

Brand

Dior

Page Title

DIOR US Beauty: Luxury Fragrances, Cosmetics, Skincare & Gifts | DIOR US

Analysis Date

October 13, 2023

Page Headline

Dior Beauty

Main CTA Text

Discover

Language

English

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