The landing page has achieved a score of 73 on mobile device and 77 on desktop. Gain insights into user experiences from both mobile and desktop perspectives in the following section.
UX Performance
Harrods MyBeauty Landing Page
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.
This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 49 measures. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
The LandingMetrics Benchmark reveals the median performance score derived from 190 landing pages. Each page undergoes rigorous evaluation using 29 metrics, following Viaretina's methodology. The benchmark comprises 9310 measurements and represents over 760 hours of UX research.
The 'Best-in-class' score represents the minimum score required for a landing page to be ranked in the top 10% of the LandingMetrics Benchmark. Situated in the 90th percentile, this score serves as an indicator of superior user experience and effective conversion optimization.
Harrods MyBeauty Landing Page Insights
Discover the landing page design, attention heatmaps and benchmark comparison.
AI Eye Tracking results for mobile screens on the Harrods's Landing Page.
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Mobile UX Performance
Disover our objective UX metrics for the mobile version of Harrods MyBeauty Landing Page.
75
Performance Score
62
Load
81
Scan
77
Act
Mobile UX Score
73
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.
This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 12 metrics for the mobile version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Mobile Load Score
45
/ 100
The Load stage is based on the loading time of the content and how the initial visual cues are sent to confirm the smooth progress of the display process expected by the user.
Mobile Scan Score
78
/ 100
The Scan stage includes, from the first few seconds, the elements influencing the formation of the very first impression. Design's clarity, balance and the ease of reading are both included as part of the Scan score.
Mobile Act Score
81
/ 100
The Act stage focuses on ensuring that the content facilitates quick interpretation of key messages and prompts action through the main call-to-action (CTA). Usability and interaction design related to the mobile CTA "Join MyBeauty Now" are evaluated to enhance the achievement of objectives.
Landing Page Desktop Design
Desktop screens from Harrods MyBeauty Landing Page.
AI Eye Tracking results for desktop screens on the Harrods's Landing Page.
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Desktop UX Performance
Discover our objective UX metrics for the desktop version of Harrods MyBeauty Landing Page.
Desktop UX Score
77
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.
This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 11 metrics for the desktop version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Desktop Load Score
79
/ 100
The Load stage evaluates the loading time of the content and how initial visual cues provide confirmation of a smooth display process, aligning with desktop user expectations.
Desktop Scan Score
83
/ 100
The Scan stage, within the initial few seconds, assesses the elements affecting the first impression. It includes the clarity of design, balance, and ease of reading on desktop screens as part of the Scan score.
Desktop Act Score
73
/ 100
The Act stage ensures that the content facilitates rapid interpretation of key messages and prompts action through the main call-to-action (CTA).
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Landing Page Diagnostics
Discover the Harrods MyBeauty Landing Page through the innovative lens of Landingmetrics' methodology, offering a glimpse into the UX Scorecard insights.
Passed (8)
Immediate rendering of the first visual element on desktop, creating an outstanding initial loading impression.
Rapid display of the largest desktop content element, providing an excellent user experience and content accessibility.
Desktop design achieves perfect visual balance, offering a stable and harmonious user experience.
Optimal accessibility and ease of interaction with the primary mobile CTA, perfectly tailored for one-handed navigation.
Text readability is good, with minor adjustments needed for even clearer comprehension.
Desktop design is clear with minor areas for enhancement to optimize user understanding.
Mobile design displays good clarity, with slight refinements needed to strengthen initial user impression.
Good visual balance in mobile design, with minor adjustments needed for enhanced harmony.
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