Yelp for Business Landing Page

Yelp
  • UX Score
    82
yelp-for-business

Summary

The landing page has achieved a score of 77 on mobile device and 87 on desktop. Gain insights into user experiences from both mobile and desktop perspectives in the following section.

UX Performance

Yelp for Business Landing Page
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 49 measures. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
The LandingMetrics Benchmark reveals the median performance score derived from 162 landing pages. Each page undergoes rigorous evaluation using 29 metrics, following Viaretina's methodology. The benchmark comprises 7938 measurements and represents over 648 hours of UX research.
The 'Best-in-class' score represents the minimum score required for a landing page to be ranked in the top 10% of the LandingMetrics Benchmark. Situated in the 90th percentile, this score serves as an indicator of superior user experience and effective conversion optimization.

Yelp for Business Landing Page Insights

Discover the landing page design, attention heatmaps and benchmark comparison.

Landing Page Mobile Design

Mobile screens from Yelp for Business Landing Page.
Yelp for Business
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Landing Page Mobile Screen 2
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Landing Page Mobile Screen 3
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Landing Page Mobile Screen 4
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Landing Page Mobile Screen 5
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Landing Page Mobile Screen 6
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Mobile Attention Heatmaps

AI Eye Tracking results for mobile screens on the Yelp's Landing Page.
Landing Page Eye-Tracking Mobile Screen
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Landing Page Eye Tracking Mobile Screen 2
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Landing Page Eye Tracking Mobile Screen 3
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Landing Page Eye Tracking Mobile Screen 4
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Landing Page Eye Tracking Mobile Screen 5
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Landing Page Eye Tracking Mobile Screen 6
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Mobile UX Performance

Disover our objective UX metrics for the mobile version of Yelp for Business Landing Page.
82
Performance Score
65
Load
79
Scan
90
Act
Mobile UX Score
77
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 12 metrics for the mobile version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Mobile Load Score
45
/ 100
The Load stage is based on the loading time of the content and how the initial visual cues are sent to confirm the smooth progress of the display process expected by the user.
Mobile Scan Score
76
/ 100
The Scan stage includes, from the first few seconds, the elements influencing the formation of the very first impression. Design's clarity, balance and the ease of reading are both included as part of the Scan score.
Mobile Act Score
90
/ 100
The Act stage focuses on ensuring that the content facilitates quick interpretation of key messages and prompts action through the main call-to-action (CTA). Usability and interaction design related to the mobile CTA "Verify my free listing" are evaluated to enhance the achievement of objectives.

Landing Page Desktop Design

Desktop screens from Yelp for Business Landing Page.
Yelp for Business Landing Page
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Landing Page Screen 2
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Landing Page Screen 3
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Landing Page Screen 4
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Attention Heatmaps

AI Eye Tracking results for desktop screens on the Yelp's Landing Page.
Landing Page Eye Tracking Screen
Screen 1
Landing Page Eye Tracking Screen 2
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Landing Page Eye Tracking Screen 3
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Landing Page Eye Tracking Screen 4
Screen 4

Desktop UX Performance

Discover our objective UX metrics for the desktop version of Yelp for Business Landing Page.
Desktop UX Score
87
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 11 metrics for the desktop version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Desktop Load Score
86
/ 100
The Load stage evaluates the loading time of the content and how initial visual cues provide confirmation of a smooth display process, aligning with desktop user expectations.
Desktop Scan Score
82
/ 100
The Scan stage, within the initial few seconds, assesses the elements affecting the first impression. It includes the clarity of design, balance, and ease of reading on desktop screens as part of the Scan score.
Desktop Act Score
90
/ 100
The Act stage ensures that the content facilitates rapid interpretation of key messages and prompts action through the main call-to-action (CTA).
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Landing Page Diagnostics

Discover the Yelp for Business Landing Page through the innovative lens of Landingmetrics' methodology, offering a glimpse into the UX Scorecard insights.

Passed (7)

pass
Rapid display of the largest desktop content element, providing an excellent user experience and content accessibility.
pass
Desktop design achieves perfect visual balance, offering a stable and harmonious user experience.
pass
The main CTA on desktop is exceptionally visible and strategically positioned, maximizing user engagement and conversion rates.
pass
Mobile design achieves perfect visual balance, offering a stable and harmonious user experience.
pass
Text readability is good, with minor adjustments needed for even clearer comprehension.
pass
Solid overall desktop performance with minor areas for optimization in speed, SEO, and adherence to web best practices.
pass
pass
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Uncover full diagnostics in the UX Scorecard

Warning (8)

warn
First desktop content is adequately visible, yet quicker rendering would improve user experience.
warn
Visual rendering on desktop is fairly uncluttered, however, some elements may benefit from reduced complexity.
warn
Predictive eye-tracking data points to significant issues in the logical sequence of desktop key content and primary CTA, requiring notable improvements.
warn
Significant room for improvement in mobile load times, accessibility compliance, and SEO practices to meet standard web performance benchmarks.
hide
Learn more on 'Warning' statuses in the UX Scorecard

Failed (1)

fail
Considerable delay in rendering the largest mobile content, impacting user engagement negatively.
fail
fail
fail
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Check out more on 'Failed' statuses in the UX Scorecard
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Yelp for Business Landing Page Details

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Brand

Yelp

Page Title

Yelp for Business: Free and paid advertising solutions

Analysis Date

May 27, 2024

Page Headline

It?s free to be on Yelp

Main CTA Text

Verify my free listing

Language

English

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