Nationwide Dog Insurance Landing Page

Nationwide
  • UX Score
    74
nationwide-dog-insurance

Summary

The landing page has achieved a score of 69 on mobile device and 80 on desktop. Gain insights into user experiences from both mobile and desktop perspectives in the following section.

UX Performance

Nationwide Dog Insurance Landing Page
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 49 measures. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
The LandingMetrics Benchmark reveals the median performance score derived from 162 landing pages. Each page undergoes rigorous evaluation using 29 metrics, following Viaretina's methodology. The benchmark comprises 7938 measurements and represents over 648 hours of UX research.
The 'Best-in-class' score represents the minimum score required for a landing page to be ranked in the top 10% of the LandingMetrics Benchmark. Situated in the 90th percentile, this score serves as an indicator of superior user experience and effective conversion optimization.

Nationwide Dog Insurance Landing Page Insights

Discover the landing page design, attention heatmaps and benchmark comparison.

Landing Page Mobile Design

Mobile screens from Nationwide Dog Insurance Landing Page.
Nationwide Dog Insurance
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Landing Page Mobile Screen 2
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Landing Page Mobile Screen 3
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Landing Page Mobile Screen 4
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Landing Page Mobile Screen 5
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Landing Page Mobile Screen 6
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Mobile Attention Heatmaps

AI Eye Tracking results for mobile screens on the Nationwide's Landing Page.
Landing Page Eye-Tracking Mobile Screen
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Landing Page Eye Tracking Mobile Screen 2
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Landing Page Eye Tracking Mobile Screen 3
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Landing Page Eye Tracking Mobile Screen 4
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Landing Page Eye Tracking Mobile Screen 5
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Landing Page Eye Tracking Mobile Screen 6
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Mobile UX Performance

Disover our objective UX metrics for the mobile version of Nationwide Dog Insurance Landing Page.
74
Performance Score
61
Load
77
Scan
78
Act
Mobile UX Score
69
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 12 metrics for the mobile version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Mobile Load Score
36
/ 100
The Load stage is based on the loading time of the content and how the initial visual cues are sent to confirm the smooth progress of the display process expected by the user.
Mobile Scan Score
74
/ 100
The Scan stage includes, from the first few seconds, the elements influencing the formation of the very first impression. Design's clarity, balance and the ease of reading are both included as part of the Scan score.
Mobile Act Score
79
/ 100
The Act stage focuses on ensuring that the content facilitates quick interpretation of key messages and prompts action through the main call-to-action (CTA). Usability and interaction design related to the mobile CTA "Get a personalized quote" are evaluated to enhance the achievement of objectives.

Landing Page Desktop Design

Desktop screens from Nationwide Dog Insurance Landing Page.
Nationwide Dog Insurance Landing Page
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Landing Page Screen 2
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Landing Page Screen 3
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Landing Page Screen 4
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Attention Heatmaps

AI Eye Tracking results for desktop screens on the Nationwide's Landing Page.
Landing Page Eye Tracking Screen
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Landing Page Eye Tracking Screen 2
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Landing Page Eye Tracking Screen 3
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Landing Page Eye Tracking Screen 4
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Desktop UX Performance

Discover our objective UX metrics for the desktop version of Nationwide Dog Insurance Landing Page.
Desktop UX Score
80
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 11 metrics for the desktop version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Desktop Load Score
87
/ 100
The Load stage evaluates the loading time of the content and how initial visual cues provide confirmation of a smooth display process, aligning with desktop user expectations.
Desktop Scan Score
80
/ 100
The Scan stage, within the initial few seconds, assesses the elements affecting the first impression. It includes the clarity of design, balance, and ease of reading on desktop screens as part of the Scan score.
Desktop Act Score
77
/ 100
The Act stage ensures that the content facilitates rapid interpretation of key messages and prompts action through the main call-to-action (CTA).
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Landing Page Diagnostics

Discover the Nationwide Dog Insurance Landing Page through the innovative lens of Landingmetrics' methodology, offering a glimpse into the UX Scorecard insights.

Passed (6)

pass
Rapid display of the largest desktop content element, providing an excellent user experience and content accessibility.
pass
Desktop design achieves perfect visual balance, offering a stable and harmonious user experience.
pass
Optimal accessibility and ease of interaction with the primary mobile CTA, perfectly tailored for one-handed navigation.
pass
pass
Solid overall desktop performance with minor areas for optimization in speed, SEO, and adherence to web best practices.
pass
Good speed in displaying initial content on desktop, with minor enhancements possible for quicker engagement.
pass
Desktop design is clear with minor areas for enhancement to optimize user understanding.
pass
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Uncover full diagnostics in the UX Scorecard

Warning (5)

warn
Visual rendering on mobile is fairly uncluttered, however, some elements may benefit from reduced complexity.
warn
Mobile design is fairly balanced, but some elements disrupt overall visual harmony.
warn
Several text passages are complex and hinder easy reading, requiring noticeable simplification.
warn
Significant shortcomings in the visibility and placement of the main CTA on desktop, necessitating noticeable improvements for effective user engagement.
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Learn more on 'Warning' statuses in the UX Scorecard

Failed (5)

fail
Considerable discrepancies in desktop visual order as identified by predictive eye-tracking, affecting user experience and requiring attention.
fail
Substantial issues in mobile loading efficiency, accessibility, and SEO, necessitating focused improvements for a better user experience.
fail
Critically slow in displaying the largest content on mobile; immediate action required for user retention.
fail
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Check out more on 'Failed' statuses in the UX Scorecard
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Nationwide Dog Insurance Landing Page Details

With nearly four decades of protecting dogs, Nationwide� knows that coverage counts. That's why we offer the best coverage for the best value. 877-263-6008

Brand

Nationwide

Page Title

Dog Insurance Plans from Nationwide� | Find Dog Health Insurance

Analysis Date

October 24, 2023

Page Headline

Dog insurance plans

Main CTA Text

Get a personalized quote

Language

English

Industry

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