Corebridge Financial Life Insurance Landing Page

Corebridge Financial
  • UX Score
    72
corebridge-financial-life-insurance

Summary

The landing page has achieved a score of 67 on mobile device and 76 on desktop. Gain insights into user experiences from both mobile and desktop perspectives in the following section.

UX Performance

Corebridge Financial Life Insurance Landing Page
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 49 measures. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
The LandingMetrics Benchmark reveals the median performance score derived from 162 landing pages. Each page undergoes rigorous evaluation using 29 metrics, following Viaretina's methodology. The benchmark comprises 7938 measurements and represents over 648 hours of UX research.
The 'Best-in-class' score represents the minimum score required for a landing page to be ranked in the top 10% of the LandingMetrics Benchmark. Situated in the 90th percentile, this score serves as an indicator of superior user experience and effective conversion optimization.

Corebridge Financial Life Insurance Landing Page Insights

Discover the landing page design, attention heatmaps and benchmark comparison.

Landing Page Mobile Design

Mobile screens from Corebridge Financial Life Insurance Landing Page.
Corebridge Financial Life Insurance
Screen 1
Landing Page Mobile Screen 2
Screen 2
Landing Page Mobile Screen 3
Screen 3
Landing Page Mobile Screen 4
Screen 4
Landing Page Mobile Screen 5
Screen 5
Landing Page Mobile Screen 6
Screen 6

Mobile Attention Heatmaps

AI Eye Tracking results for mobile screens on the Corebridge Financial's Landing Page.
Landing Page Eye-Tracking Mobile Screen
Screen 1
Landing Page Eye Tracking Mobile Screen 2
Screen 2
Landing Page Eye Tracking Mobile Screen 3
Screen 3
Landing Page Eye Tracking Mobile Screen 4
Screen 4
Landing Page Eye Tracking Mobile Screen 5
Screen 5
Landing Page Eye Tracking Mobile Screen 6
Screen 6

Mobile UX Performance

Disover our objective UX metrics for the mobile version of Corebridge Financial Life Insurance Landing Page.
72
Performance Score
57
Load
74
Scan
76
Act
Mobile UX Score
67
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 12 metrics for the mobile version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Mobile Load Score
30
/ 100
The Load stage is based on the loading time of the content and how the initial visual cues are sent to confirm the smooth progress of the display process expected by the user.
Mobile Scan Score
70
/ 100
The Scan stage includes, from the first few seconds, the elements influencing the formation of the very first impression. Design's clarity, balance and the ease of reading are both included as part of the Scan score.
Mobile Act Score
80
/ 100
The Act stage focuses on ensuring that the content facilitates quick interpretation of key messages and prompts action through the main call-to-action (CTA). Usability and interaction design related to the mobile CTA "Get a Quote" are evaluated to enhance the achievement of objectives.

Landing Page Desktop Design

Desktop screens from Corebridge Financial Life Insurance Landing Page.
Corebridge Financial Life Insurance Landing Page
Screen 1
Landing Page Screen 2
Screen 2
Landing Page Screen 3
Screen 3
Landing Page Screen 4
Screen 4

Attention Heatmaps

AI Eye Tracking results for desktop screens on the Corebridge Financial's Landing Page.
Landing Page Eye Tracking Screen
Screen 1
Landing Page Eye Tracking Screen 2
Screen 2
Landing Page Eye Tracking Screen 3
Screen 3
Landing Page Eye Tracking Screen 4
Screen 4

Desktop UX Performance

Discover our objective UX metrics for the desktop version of Corebridge Financial Life Insurance Landing Page.
Desktop UX Score
76
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 11 metrics for the desktop version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Desktop Load Score
85
/ 100
The Load stage evaluates the loading time of the content and how initial visual cues provide confirmation of a smooth display process, aligning with desktop user expectations.
Desktop Scan Score
77
/ 100
The Scan stage, within the initial few seconds, assesses the elements affecting the first impression. It includes the clarity of design, balance, and ease of reading on desktop screens as part of the Scan score.
Desktop Act Score
72
/ 100
The Act stage ensures that the content facilitates rapid interpretation of key messages and prompts action through the main call-to-action (CTA).
Share:

Landing Page Diagnostics

Discover the Corebridge Financial Life Insurance Landing Page through the innovative lens of Landingmetrics' methodology, offering a glimpse into the UX Scorecard insights.

Passed (3)

pass
Rapid display of the largest desktop content element, providing an excellent user experience and content accessibility.
pass
Optimal accessibility and ease of interaction with the primary mobile CTA, perfectly tailored for one-handed navigation.
pass
pass
pass
Good speed in displaying initial content on desktop, with minor enhancements possible for quicker engagement.
pass
pass
pass
hide
Uncover full diagnostics in the UX Scorecard

Warning (7)

warn
Adequate desktop performance, but enhancements in load times, accessibility, and SEO practices are necessary.
warn
Visual rendering on desktop is fairly uncluttered, however, some elements may benefit from reduced complexity.
warn
Several text passages are complex and hinder easy reading, requiring noticeable simplification.
warn
Lack of balance in desktop design elements leads to visual friction and user distraction.
hide
Learn more on 'Warning' statuses in the UX Scorecard

Failed (6)

fail
Substantial issues with the visibility and placement of the main CTA on desktop; clear enhancements needed for better user guidance and conversion.
fail
Considerable discrepancies in desktop visual order as identified by predictive eye-tracking, affecting user experience and requiring attention.
fail
Critical shortcomings in mobile speed, accessibility, and SEO; urgent optimization required to meet basic user experience and performance standards.
fail
hide
Check out more on 'Failed' statuses in the UX Scorecard
Share:

How effective is your landing page?

Get actionable insights with our UX Scorecard and make data-driven decisions for better conversions.

Corebridge Financial Life Insurance Landing Page Details

Protect loved ones with term life insurance. Take action today to discover our solutions with customizable coverage, flexible term lengths and affordable rates.

Brand

Corebridge Financial

Page Title

Term Life Insurance | Corebridge Financial

Analysis Date

April 4, 2024

Page Headline

Tailor-made for you

Main CTA Text

Get a Quote

Language

English

More Case Studies

Explore our selection of landing pages

Stay Tuned

Stay informed and ignite your creativity with innovative design ideas while gaining practical insights from our UX expertise.