Inspiration for Excellence

Best B2B Calls to Action on Landing Pages

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 A Call to Action (CTA) is a vital element in driving engagement with a brand within the B2B sector, whether through a compelling presentation, a detailed whitepaper, or a digital prompt such as clicking a button on a business website. On B2B webpages, CTAs are crucial to the design of the user interface, often featured through meticulously crafted buttons and clear, concise messages. These elements are essential in directing business clients towards actions that foster mutual benefits, such as signing up for a service or requesting a detailed product demonstration.  

The efficacy of a CTA is crucial to the success of a B2B landing page. When effectively implemented, a call to action swiftly captures the attention of business clients upon their arrival, offering them a straightforward choice: to engage or not. This decision is critical in driving business-to-business interactions, from generating qualified leads to finalizing partnerships.

 

In this overview, we conduct a data-driven review of various B2B landing pages, assessing their effectiveness based on the sophistication of their CTA design. Our methodology, founded on robust data and rigorous scientific methods, employs the Act Score—a benchmark for evaluating CTA effectiveness. Utilizing advanced eye-tracking technology, we examine the timing and layout of CTAs and review ergonomic design factors to compute the Act Score. This comprehensive analysis allows us to effectively measure how CTAs facilitate client engagement and conversion, offering valuable insights for optimizing user interaction on B2B landing pages.

 

Landing Pages with the Best Design

Explore our curated collection of B2B landing pages, meticulously ranked based on the Scan Score, which evaluates how effectively users can scan and comprehend both the visual and textual content of a webpage. Influenced by layout clarity, visual hierarchy, content organization, and readability, a high Scan Score indicates a webpage that is visually appealing and easy to understand at first glance, enhancing user engagement and navigation efficiency.

Uvodo

Uvodo Card Landing Page
The Uvodo Card Landing Page is getting 88/100 (Scan Score) on the desktop version.
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Overthink Group

Overthink Newsletter Landing Page
The Overthink Newsletter Landing Page is getting 87/100 (Scan Score) on the desktop version.
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Swan

Swan Landing Page
The Swan Landing Page is getting 85/100 (Scan Score) on the desktop version.
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Workable

Workable Survey Report Landing Page
The Workable Survey Report Landing Page is getting 85/100 (Scan Score) on the desktop version.
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Gusto

Gusto Wallet Mobile App Landing Page
The Gusto Wallet Mobile App Landing Page is getting 85/100 (Scan Score) on the desktop version.
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Zendesk

Zendesk Voice Landing Page
The Zendesk Voice Landing Page is getting 85/100 (Scan Score) on the desktop version.
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Shopify

Shopify Free Trial Landing Page
The Shopify Free Trial Landing Page is getting 84/100 (Scan Score) on the desktop version.
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Wix

Wix Logo Maker Landing Page
The Wix Logo Maker Landing Page is getting 84/100 (Scan Score) on the desktop version.
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Gong

Gong for Marketing Landing Page
The Gong for Marketing Landing Page is getting 84/100 (Scan Score) on the desktop version.
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LEX Reception

LEX Reception Mobile App Landing Page
The LEX Reception Mobile App Landing Page is getting 83/100 (Scan Score) on the desktop version.
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Mobile Landing Pages with the Best Design

Uvodo

Uvodo Card
The Uvodo Card Landing Page is getting 84/100 (Scan Score) on the mobile version.
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Brevo

Brevo
The Brevo Landing Page is getting 82/100 (Scan Score) on the mobile version.
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Overthink Group

Overthink Newsletter
The Overthink Newsletter Landing Page is getting 80/100 (Scan Score) on the mobile version.
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Workable

Workable Survey Report
The Workable Survey Report Landing Page is getting 79/100 (Scan Score) on the mobile version.
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Dji

Dji Air 3
The Dji Air 3 Landing Page is getting 79/100 (Scan Score) on the mobile version.
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Gusto

Gusto Wallet Mobile App
The Gusto Wallet Mobile App Landing Page is getting 79/100 (Scan Score) on the mobile version.
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Swan

Swan
The Swan Landing Page is getting 78/100 (Scan Score) on the mobile version.
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Shopify

Shopify Free Trial
The Shopify Free Trial Landing Page is getting 78/100 (Scan Score) on the mobile version.
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Antimetal

Antimetal
The Antimetal Landing Page is getting 78/100 (Scan Score) on the mobile version.
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Wix

Wix Logo Maker
The Wix Logo Maker Landing Page is getting 78/100 (Scan Score) on the mobile version.
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Landing Pages with the Most Effective CTA

Explore our curated collection of B2B landing pages, meticulously ranked based on CTA effectiveness. These exemplary cases stem from our extensive UX benchmarking process.

Shopify

Shopify Free Trial Landing Page
The Shopify Free Trial Landing Page with the CTA button "Start free trial" is getting 96/100 (Act Score) on the desktop version.
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Wix

Wix Logo Maker Landing Page
The Wix Logo Maker Landing Page with the CTA button "Get My Logo" is getting 95/100 (Act Score) on the desktop version.
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Semrush

Semrush Landing Page
The Semrush Landing Page with the CTA button "Start now" is getting 95/100 (Act Score) on the desktop version.
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Siemens

Siemens Water Industry Landing Page
The Siemens Water Industry Landing Page with the CTA button "Download the brochure" is getting 95/100 (Act Score) on the desktop version.
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Nanoracks

Nanoracks Satellite Launch Landing Page
The Nanoracks Satellite Launch Landing Page with the CTA button "CONTACT US" is getting 95/100 (Act Score) on the desktop version.
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Demarca

Demarca Web Design Landing Page
The Demarca Web Design Landing Page with the CTA button "Let's Talk" is getting 95/100 (Act Score) on the desktop version.
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OpenAI

OpenAI ChatGPT Enterprise Landing Page
The OpenAI ChatGPT Enterprise Landing Page with the CTA button "Talk with our team" is getting 95/100 (Act Score) on the desktop version.
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Antimetal

Antimetal Landing Page
The Antimetal Landing Page with the CTA button "Preview Savings" is getting 94/100 (Act Score) on the desktop version.
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TikTok

TikTok for Business Landing Page
The TikTok for Business Landing Page with the CTA button "Create now" is getting 94/100 (Act Score) on the desktop version.
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Northvolt

Northvolt Sustainability Report Landing Page
The Northvolt Sustainability Report Landing Page with the CTA button "Read the report" is getting 94/100 (Act Score) on the desktop version.
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Mobile Landing Pages with the Most Effective CTA

Wix

Wix Logo MakerEye-Tracking Overview
The Wix Logo Maker Landing Page with the CTA button "Get My Logo" is getting 96/100 (Act Score) on the mobile version.
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Realtor

Realtor MarketingEye-Tracking Overview
The Realtor Marketing Landing Page with the CTA button "Request a demo" is getting 96/100 (Act Score) on the mobile version.
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Swan

SwanEye-Tracking Overview
The Swan Landing Page with the CTA button "Request a demo" is getting 95/100 (Act Score) on the mobile version.
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TikTok

TikTok for BusinessEye-Tracking Overview
The TikTok for Business Landing Page with the CTA button "Create now" is getting 95/100 (Act Score) on the mobile version.
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Semrush

SemrushEye-Tracking Overview
The Semrush Landing Page with the CTA button "Start now" is getting 95/100 (Act Score) on the mobile version.
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Edx

edX EnterpriseEye-Tracking Overview
The edX Enterprise Landing Page with the CTA button "Book a demo" is getting 95/100 (Act Score) on the mobile version.
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Upskillist

Upskillist ProEye-Tracking Overview
The Upskillist Pro Landing Page with the CTA button "Try for free" is getting 95/100 (Act Score) on the mobile version.
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Shopify

Shopify Free TrialEye-Tracking Overview
The Shopify Free Trial Landing Page with the CTA button "Start free trial" is getting 94/100 (Act Score) on the mobile version.
Learn more from this case study

Antimetal

AntimetalEye-Tracking Overview
The Antimetal Landing Page with the CTA button "Preview Savings" is getting 94/100 (Act Score) on the mobile version.
Learn more from this case study

Elistair

Elistair Khronos DroneBoxEye-Tracking Overview
The Elistair Khronos DroneBox Landing Page with the CTA button "DOWNLOAD BROCHURE" is getting 94/100 (Act Score) on the mobile version.
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CTA Best Practices for B2B Enterprises

Optimizing Calls to Action (CTAs) for B2B enterprises can substantially boost engagement and conversions:

  • Clear and Direct Communication: Ensure your CTAs, like 'Schedule a Demo' or 'Request a Custom Quote', are clear, helping clients understand exactly what steps to take.
  • Action-Oriented Language: Use verbs that encourage immediate response, such as 'Discover', 'Learn More', or 'Start Your Trial'. These commands can excite potential clients about the benefits of your services or products.
  • Highlight Benefits: Clearly communicate the value of interacting with the CTA. For instance, if promoting a new software tool, use 'Sign up for exclusive insights on Product X and be the first to experience its advantages!'
  • Visually Striking Design: Design your CTAs with bold, contrasting colors that grab attention yet remain aligned with your corporate branding. This is crucial for standing out in a professional environment.
  • Strategic Placement: Place CTAs in high-visibility areas, preferably above the fold, to ensure they are seen immediately, which is vital on landing pages and product detail sections.
  • Optimize for Mobile Users: Given the increasing use of mobile devices in the business context, ensure that CTAs are easily clickable and visible across different screen sizes.
  • Create Urgency and Scarcity: Use phrases like 'Limited Time Offer' or 'Book Now to Secure Your Spot' to create a sense of urgency, spurring faster decision-making among business clients.

By employing these focused CTA strategies, B2B companies can more effectively guide potential clients through their decision-making process, from initial interest to active engagement and purchase.

Mobile Landing Pages with the Best Design

Uvodo

Uvodo CardEye-Tracking Overview
The Uvodo Card Landing Page is getting 84/100 (Scan Score) on the mobile version.
Learn more from this case study

Brevo

BrevoEye-Tracking Overview
The Brevo Landing Page is getting 82/100 (Scan Score) on the mobile version.
Learn more from this case study

Overthink Group

Overthink NewsletterEye-Tracking Overview
The Overthink Newsletter Landing Page is getting 80/100 (Scan Score) on the mobile version.
Learn more from this case study

Workable

Workable Survey ReportEye-Tracking Overview
The Workable Survey Report Landing Page is getting 79/100 (Scan Score) on the mobile version.
Learn more from this case study

Dji

Dji Air 3Eye-Tracking Overview
The Dji Air 3 Landing Page is getting 79/100 (Scan Score) on the mobile version.
Learn more from this case study

Gusto

Gusto Wallet Mobile AppEye-Tracking Overview
The Gusto Wallet Mobile App Landing Page is getting 79/100 (Scan Score) on the mobile version.
Learn more from this case study

Swan

SwanEye-Tracking Overview
The Swan Landing Page is getting 78/100 (Scan Score) on the mobile version.
Learn more from this case study

Shopify

Shopify Free TrialEye-Tracking Overview
The Shopify Free Trial Landing Page is getting 78/100 (Scan Score) on the mobile version.
Learn more from this case study

Antimetal

AntimetalEye-Tracking Overview
The Antimetal Landing Page is getting 78/100 (Scan Score) on the mobile version.
Learn more from this case study

Wix

Wix Logo MakerEye-Tracking Overview
The Wix Logo Maker Landing Page is getting 78/100 (Scan Score) on the mobile version.
Learn more from this case study

Conclusion

Throughout this article, we have highlighted outstanding B2B landing pages that exemplify the effective integration of design and content clarity, all evaluated through the precise lens of the Scan Score. By following best practices, these landing pages not only serve as beacons of visual and textual mastery but also establish standards for user-friendly digital experiences.

Eager to discover actionable insights and elevate your digital strategy with a focus on first impressions and content discovery? Evaluate your own landing pages to identify opportunities for improvement and optimization. Adopt a new perspective on user engagement and watch your interactions soar. Explore our unique assessment process and take the first step towards digital excellence today.

Conclusion

Throughout this article, we've explored exemplary landing pages that demonstrate the power of well-crafted CTAs, all underpinned by rigorous data and scientific methodology. By adhering to best practices tailored to B2B, these landing pages not only serve as a source of inspiration but also set benchmarks for successful digital engagement.

Curious to get insights from a new and pragmatic way to elevate your digital strategy? Assess your own landing pages to uncover hidden opportunities for growth and refinement. Embrace a fresh perspective on conversion rate optimization and watch your results transform. Learn more about our unique assessment process and begin your journey to digital excellence today.

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