Inspiration for Excellence

Best Calls to Action: Education Landing Pages

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 A Call to Action (CTA) is an essential component in encouraging learners to interact directly with an educational brand, whether through an inspiring lecture, informative content, or a digital interaction such as clicking a button on an educational platform. On educational websites, CTAs are central to the user interface design, often emphasized through thoughtfully designed buttons and clear instructional messages. These features are crucial in guiding students and educators towards actions that enhance their learning experience, such as enrolling in courses or downloading educational materials.  

The effectiveness of a CTA is critical to the success of an educational landing page. When precisely engineered, a call to action immediately engages visitors upon their entry, presenting them with a decisive choice: to engage or continue exploring. This decision is pivotal in driving educational outcomes, from increasing course sign-ups to enhancing learning engagement.

 

In this overview, we conduct a data-driven review of various educational landing pages, evaluating their efficacy based on the strategic deployment of their CTA design. Our methodology, built on empirical data and analytical methods, utilizes the Act Score—a measurement that assesses CTA effectiveness. Through predictive eye-tracking technology, we analyze the timing and placement of CTAs and evaluate ergonomic design factors to compute the Act Score. This detailed approach enables us to effectively determine how CTAs facilitate educational interactions and conversions, offering actionable insights for optimizing user engagement on educational websites.

 

Landing Pages with the Best Design

Explore our curated collection of Education landing pages, meticulously ranked based on the Scan Score, which evaluates how effectively users can scan and comprehend both the visual and textual content of a webpage. Influenced by layout clarity, visual hierarchy, content organization, and readability, a high Scan Score indicates a webpage that is visually appealing and easy to understand at first glance, enhancing user engagement and navigation efficiency.

Upskillist

Upskillist Pro Landing Page
The Upskillist Pro Landing Page is getting 79/100 (Scan Score) on the desktop version.
Learn more from this case study

European Commission

European Commission Erasmus Plus Landing Page
The European Commission Erasmus Plus Landing Page is getting 78/100 (Scan Score) on the desktop version.
Learn more from this case study

Lionel University

Lionel University Masters Landing Page
The Lionel University Masters Landing Page is getting 72/100 (Scan Score) on the desktop version.
Learn more from this case study

Edx

edX Enterprise Landing Page
The edX Enterprise Landing Page is getting 71/100 (Scan Score) on the desktop version.
Learn more from this case study

Mobile Landing Pages with the Best Design

European Commission

European Commission Erasmus Plus
The European Commission Erasmus Plus Landing Page is getting 78/100 (Scan Score) on the mobile version.
Learn more from this case study

Upskillist

Upskillist Pro
The Upskillist Pro Landing Page is getting 75/100 (Scan Score) on the mobile version.
Learn more from this case study

Lionel University

Lionel University Masters
The Lionel University Masters Landing Page is getting 74/100 (Scan Score) on the mobile version.
Learn more from this case study

Edx

edX Enterprise
The edX Enterprise Landing Page is getting 69/100 (Scan Score) on the mobile version.
Learn more from this case study

Landing Pages with the Most Effective CTA

Explore our curated collection of Education landing pages, meticulously ranked based on CTA effectiveness. These exemplary cases stem from our extensive UX benchmarking process.

Upskillist

Upskillist Pro Landing Page
The Upskillist Pro Landing Page with the CTA button "Try for free" is getting 94/100 (Act Score) on the desktop version.
Learn more from this case study

Edx

edX Enterprise Landing Page
The edX Enterprise Landing Page with the CTA button "Book a demo" is getting 89/100 (Act Score) on the desktop version.
Learn more from this case study

Lionel University

Lionel University Masters Landing Page
The Lionel University Masters Landing Page with the CTA button "continue" is getting 72/100 (Act Score) on the desktop version.
Learn more from this case study

European Commission

European Commission Erasmus Plus Landing Page
The European Commission Erasmus Plus Landing Page with the CTA button "Explore the Erasmus+ programme" is getting 69/100 (Act Score) on the desktop version.
Learn more from this case study

Mobile Landing Pages with the Most Effective CTA

Edx

edX EnterpriseEye-Tracking Overview
The edX Enterprise Landing Page with the CTA button "Book a demo" is getting 95/100 (Act Score) on the mobile version.
Learn more from this case study

Upskillist

Upskillist ProEye-Tracking Overview
The Upskillist Pro Landing Page with the CTA button "Try for free" is getting 95/100 (Act Score) on the mobile version.
Learn more from this case study

European Commission

European Commission Erasmus PlusEye-Tracking Overview
The European Commission Erasmus Plus Landing Page with the CTA button "Explore the Erasmus+ programme" is getting 86/100 (Act Score) on the mobile version.
Learn more from this case study

Lionel University

Lionel University MastersEye-Tracking Overview
The Lionel University Masters Landing Page with the CTA button "continue" is getting 70/100 (Act Score) on the mobile version.
Learn more from this case study

CTA Best Practices for Educational Institutions

Optimizing Calls to Action (CTAs) for educational institutions can significantly enhance student engagement and conversions:

  • Clear and Direct Communication: Ensure that your CTAs such as 'Enroll Now' or 'Download Course Brochure' are straightforward, clearly informing prospective students and educators about the actions they are expected to take.
  • Action-Oriented Language: Use verbs that encourage immediate action, such as 'Learn', 'Discover', or 'Join'. These commands can excite potential students about the educational opportunities available.
  • Highlight Benefits: Communicate the advantages of engaging with the CTA. For example, if promoting a new program, use 'Register for exclusive updates on our MBA courses and be the first to access new resources!'
  • Visually Striking Design: Design your CTAs with bold, contrasting colors that stand out but remain harmonious with the academic brand’s aesthetic. This is crucial for capturing attention in an educational setting.
  • Strategic Placement: Position CTAs in high visibility areas, preferably above the fold to ensure they are immediately noticeable, important on program detail pages and during enrollment periods.
  • Optimize for Mobile Users: With many students accessing information via mobile devices, ensure that CTAs are easily clickable and visible across different screen sizes.
  • Create Urgency and Scarcity: Use phrases like 'Seats are Limited' or 'Apply Before Deadline' to create a sense of urgency, encouraging quicker enrollment decisions among prospective students.

By implementing these focused CTA strategies, educational institutions can more effectively guide potential students through their decision-making process, from initial interest to enrollment.

Mobile Landing Pages with the Best Design

European Commission

European Commission Erasmus PlusEye-Tracking Overview
The European Commission Erasmus Plus Landing Page is getting 78/100 (Scan Score) on the mobile version.
Learn more from this case study

Upskillist

Upskillist ProEye-Tracking Overview
The Upskillist Pro Landing Page is getting 75/100 (Scan Score) on the mobile version.
Learn more from this case study

Lionel University

Lionel University MastersEye-Tracking Overview
The Lionel University Masters Landing Page is getting 74/100 (Scan Score) on the mobile version.
Learn more from this case study

Edx

edX EnterpriseEye-Tracking Overview
The edX Enterprise Landing Page is getting 69/100 (Scan Score) on the mobile version.
Learn more from this case study

Conclusion

Throughout this article, we have highlighted outstanding Education landing pages that exemplify the effective integration of design and content clarity, all evaluated through the precise lens of the Scan Score. By following best practices, these landing pages not only serve as beacons of visual and textual mastery but also establish standards for user-friendly digital experiences.

Eager to discover actionable insights and elevate your digital strategy with a focus on first impressions and content discovery? Evaluate your own landing pages to identify opportunities for improvement and optimization. Adopt a new perspective on user engagement and watch your interactions soar. Explore our unique assessment process and take the first step towards digital excellence today.

Conclusion

Throughout this article, we've explored exemplary landing pages that demonstrate the power of well-crafted CTAs, all underpinned by rigorous data and scientific methodology. By adhering to best practices tailored to Education, these landing pages not only serve as a source of inspiration but also set benchmarks for successful digital engagement.

Curious to get insights from a new and pragmatic way to elevate your digital strategy? Assess your own landing pages to uncover hidden opportunities for growth and refinement. Embrace a fresh perspective on conversion rate optimization and watch your results transform. Learn more about our unique assessment process and begin your journey to digital excellence today.

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