Inspiration for Excellence

Best Calls to Action: Health & Wellness Landing Pages

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A Call to Action (CTA) is a vital component in encouraging an audience to interact directly with a health and wellness brand, whether through an inspirational talk, a compelling article, or a digital interaction such as clicking a button on a wellness website. On these webpages, CTAs are essential to the user interface design, typically highlighted through intuitively designed buttons and motivational messages. These elements are key in guiding individuals towards taking specific actions that contribute to their well-being, such as enrolling in a wellness program or scheduling a health consultation.  

The impact of a CTA is crucial to the effectiveness of a health and wellness landing page. When expertly crafted, a call to action instantly grabs the attention of visitors, presenting them with a straightforward decision: to engage or not. This choice is pivotal in facilitating health improvements, from increasing program sign-ups to boosting client engagement.

In this review, we conduct a data-driven analysis of various health and wellness landing pages, evaluating their success based on the effectiveness of their CTA design. Our methodology, built on empirical data and scientific methods, utilizes the Act Score—a metric for assessing CTA efficiency. By employing predictive eye-tracking technology, we analyze the timing and prominence of CTAs and evaluate ergonomic design factors to calculate the Act Score. This thorough approach allows us to effectively assess how CTAs engage and convert visitors, providing actionable insights for optimizing user interaction on health and wellness platforms.

Landing Pages with the Best Design

Explore our curated collection of Health & Wellness landing pages, meticulously ranked based on the Scan Score, which evaluates how effectively users can scan and comprehend both the visual and textual content of a webpage. Influenced by layout clarity, visual hierarchy, content organization, and readability, a high Scan Score indicates a webpage that is visually appealing and easy to understand at first glance, enhancing user engagement and navigation efficiency.

Sunnyside

Sunnyside Landing Page
The Sunnyside Landing Page is getting 85/100 (Scan Score) on the desktop version.
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Cubitts

Cubitts Eye Examinations Landing Page
The Cubitts Eye Examinations Landing Page is getting 79/100 (Scan Score) on the desktop version.
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Curology

Curology Free Trial Landing Page
The Curology Free Trial Landing Page is getting 76/100 (Scan Score) on the desktop version.
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CoverMyMeds

CoverMyMeds Medication Adherence Landing Page
The CoverMyMeds Medication Adherence Landing Page is getting 76/100 (Scan Score) on the desktop version.
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Gilead

Gilead Clinical Trials Landing Page
The Gilead Clinical Trials Landing Page is getting 75/100 (Scan Score) on the desktop version.
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Novo Nordisk

Novo Nordisk NovoDetect Landing Page
The Novo Nordisk NovoDetect Landing Page is getting 72/100 (Scan Score) on the desktop version.
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Mobile Landing Pages with the Best Design

Sunnyside

Sunnyside
The Sunnyside Landing Page is getting 79/100 (Scan Score) on the mobile version.
Learn more from this case study

Cubitts

Cubitts Eye Examinations
The Cubitts Eye Examinations Landing Page is getting 75/100 (Scan Score) on the mobile version.
Learn more from this case study

Gilead

Gilead Clinical Trials
The Gilead Clinical Trials Landing Page is getting 75/100 (Scan Score) on the mobile version.
Learn more from this case study

Curology

Curology Free Trial
The Curology Free Trial Landing Page is getting 73/100 (Scan Score) on the mobile version.
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CoverMyMeds

CoverMyMeds Medication Adherence
The CoverMyMeds Medication Adherence Landing Page is getting 70/100 (Scan Score) on the mobile version.
Learn more from this case study

Novo Nordisk

Novo Nordisk NovoDetect
The Novo Nordisk NovoDetect Landing Page is getting 68/100 (Scan Score) on the mobile version.
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Landing Pages with the Most Effective CTA

Explore our curated collection of Health & Wellness landing pages, meticulously ranked based on CTA effectiveness. These exemplary cases stem from our extensive UX benchmarking process.

Curology

Curology Free Trial Landing Page
The Curology Free Trial Landing Page with the CTA button "Unlock your offer" is getting 93/100 (Act Score) on the desktop version.
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Sunnyside

Sunnyside Landing Page
The Sunnyside Landing Page with the CTA button "Take the 3 Min Quiz" is getting 92/100 (Act Score) on the desktop version.
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Gilead

Gilead Clinical Trials Landing Page
The Gilead Clinical Trials Landing Page with the CTA button "Find Trials" is getting 84/100 (Act Score) on the desktop version.
Learn more from this case study

Cubitts

Cubitts Eye Examinations Landing Page
The Cubitts Eye Examinations Landing Page with the CTA button "Book an eye examination" is getting 45/100 (Act Score) on the desktop version.
Learn more from this case study

CoverMyMeds

CoverMyMeds Medication Adherence Landing Page
The CoverMyMeds Medication Adherence Landing Page with the CTA button "SUBMIT" is getting 40/100 (Act Score) on the desktop version.
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Novo Nordisk

Novo Nordisk NovoDetect Landing Page
The Novo Nordisk NovoDetect Landing Page with the CTA button "Order a NovoDETECT™ Sample Collection Kit" is getting 31/100 (Act Score) on the desktop version.
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Mobile Landing Pages with the Most Effective CTA

Curology

Curology Free TrialEye-Tracking Overview
The Curology Free Trial Landing Page with the CTA button "Unlock your offer" is getting 93/100 (Act Score) on the mobile version.
Learn more from this case study

Sunnyside

SunnysideEye-Tracking Overview
The Sunnyside Landing Page with the CTA button "Take the 3 Min Quiz" is getting 82/100 (Act Score) on the mobile version.
Learn more from this case study

Gilead

Gilead Clinical TrialsEye-Tracking Overview
The Gilead Clinical Trials Landing Page with the CTA button "Find Trials" is getting 72/100 (Act Score) on the mobile version.
Learn more from this case study

Cubitts

Cubitts Eye ExaminationsEye-Tracking Overview
The Cubitts Eye Examinations Landing Page with the CTA button "Book an eye examination" is getting 65/100 (Act Score) on the mobile version.
Learn more from this case study

CoverMyMeds

CoverMyMeds Medication AdherenceEye-Tracking Overview
The CoverMyMeds Medication Adherence Landing Page with the CTA button "SUBMIT" is getting 40/100 (Act Score) on the mobile version.
Learn more from this case study

Novo Nordisk

Novo Nordisk NovoDetectEye-Tracking Overview
The Novo Nordisk NovoDetect Landing Page with the CTA button "Order a NovoDETECT™ Sample Collection Kit" is getting 38/100 (Act Score) on the mobile version.
Learn more from this case study

CTA Best Practices for Health & Wellness Brands

Optimizing Calls to Action (CTAs) for health and wellness brands can greatly enhance client engagement and conversions:

  • Clear and Direct Communication: Ensure your CTAs such as 'Join Our Wellness Program' or 'Schedule a Health Consultation Today' are straightforward, allowing clients to understand exactly what actions they are expected to take.
  • Action-Oriented Language: Use verbs that encourage immediate action, such as 'Start', 'Discover', or 'Join'. These commands can motivate potential clients about the possibilities of enhancing their health and wellness.
  • Highlight Benefits: Clearly communicate the value of engaging with the CTA. For example, if promoting a wellness workshop, use 'Sign up now to gain exclusive wellness tips and be the first to access our new classes!'
  • Visually Striking Design: Design your CTAs with vibrant, contrasting colors that stand out yet are harmonious with the aesthetic of your brand. This is essential for capturing attention in a health-focused setting.
  • Strategic Placement: Position CTAs in high visibility areas, preferably above the fold, to ensure they catch the user's attention immediately, important on service pages and promotional materials.
  • Optimize for Mobile Users: With many clients accessing health information on their mobile devices, ensure that CTAs are easily clickable and visible across different screen sizes.
  • Create Urgency and Scarcity: Use phrases like 'Limited spots available' or 'Join now and save' to create a sense of urgency, encouraging quicker commitments from potential clients.

By employing these focused CTA strategies, health and wellness brands can more effectively guide clients through their decision-making process, from initial interest to active participation.

Mobile Landing Pages with the Best Design

Sunnyside

SunnysideEye-Tracking Overview
The Sunnyside Landing Page is getting 79/100 (Scan Score) on the mobile version.
Learn more from this case study

Cubitts

Cubitts Eye ExaminationsEye-Tracking Overview
The Cubitts Eye Examinations Landing Page is getting 75/100 (Scan Score) on the mobile version.
Learn more from this case study

Gilead

Gilead Clinical TrialsEye-Tracking Overview
The Gilead Clinical Trials Landing Page is getting 75/100 (Scan Score) on the mobile version.
Learn more from this case study

Curology

Curology Free TrialEye-Tracking Overview
The Curology Free Trial Landing Page is getting 73/100 (Scan Score) on the mobile version.
Learn more from this case study

CoverMyMeds

CoverMyMeds Medication AdherenceEye-Tracking Overview
The CoverMyMeds Medication Adherence Landing Page is getting 70/100 (Scan Score) on the mobile version.
Learn more from this case study

Novo Nordisk

Novo Nordisk NovoDetectEye-Tracking Overview
The Novo Nordisk NovoDetect Landing Page is getting 68/100 (Scan Score) on the mobile version.
Learn more from this case study

Conclusion

Throughout this article, we have highlighted outstanding Health & Wellness landing pages that exemplify the effective integration of design and content clarity, all evaluated through the precise lens of the Scan Score. By following best practices, these landing pages not only serve as beacons of visual and textual mastery but also establish standards for user-friendly digital experiences.

Eager to discover actionable insights and elevate your digital strategy with a focus on first impressions and content discovery? Evaluate your own landing pages to identify opportunities for improvement and optimization. Adopt a new perspective on user engagement and watch your interactions soar. Explore our unique assessment process and take the first step towards digital excellence today.

Conclusion

Throughout this article, we've explored exemplary landing pages that demonstrate the power of well-crafted CTAs, all underpinned by rigorous data and scientific methodology. By adhering to best practices tailored to Health & Wellness, these landing pages not only serve as a source of inspiration but also set benchmarks for successful digital engagement.

Curious to get insights from a new and pragmatic way to elevate your digital strategy? Assess your own landing pages to uncover hidden opportunities for growth and refinement. Embrace a fresh perspective on conversion rate optimization and watch your results transform. Learn more about our unique assessment process and begin your journey to digital excellence today.

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