Inspiration for Excellence

Visuals That Sell: Real Estate Landing Pages Done Right

Loading Speed Mobile

   In today's digital landscape, where attention spans are shorter than ever, the visual design of a real estate landing page is not just important - it's crucial. A well-crafted visual interface does more than please the eye; it establishes a positive first impression that can significantly influence potential buyers' and sellers' decisions and shape their perception of your real estate brand. When users land on a page, they make immediate judgments; within seconds, they decide whether to engage or navigate away. A superior visual experience holds their attention by effectively showcasing key property listings and features in an aesthetically pleasing manner, thereby enhancing property discovery and driving engagement. This is why investing in the visual quality of your landing page is essential for any real estate brand aiming to stand out and make an immediate impact in the competitive digital marketplace.

Landing Pages with the Best Design

Explore our curated collection of Real Estate landing pages, meticulously ranked based on the Scan Score, which evaluates how effectively users can scan and comprehend both the visual and textual content of a webpage. Influenced by layout clarity, visual hierarchy, content organization, and readability, a high Scan Score indicates a webpage that is visually appealing and easy to understand at first glance, enhancing user engagement and navigation efficiency.

Ark7

Ark7 App Landing Page
The Ark7 App Landing Page is getting 82/100 (Scan Score) on the desktop version.
Learn more from this case study

Realtor

Realtor Marketing Landing Page
The Realtor Marketing Landing Page is getting 81/100 (Scan Score) on the desktop version.
Learn more from this case study

Zillow

Zillow Sell Landing Page
The Zillow Sell Landing Page is getting 77/100 (Scan Score) on the desktop version.
Learn more from this case study

Mobile Landing Pages with the Best Design

Ark7

Ark7 App
The Ark7 App Landing Page is getting 76/100 (Scan Score) on the mobile version.
Learn more from this case study

Realtor

Realtor Marketing
The Realtor Marketing Landing Page is getting 75/100 (Scan Score) on the mobile version.
Learn more from this case study

Zillow

Zillow Sell
The Zillow Sell Landing Page is getting 72/100 (Scan Score) on the mobile version.
Learn more from this case study

Landing Pages with the Most Effective CTA

Explore our curated collection of Real Estate landing pages, meticulously ranked based on CTA effectiveness. These exemplary cases stem from our extensive UX benchmarking process.

Ark7

Ark7 App Landing Page
The Ark7 App Landing Page with the CTA button "Get the App" is getting 95/100 (Act Score) on the desktop version.
Learn more from this case study

Realtor

Realtor Marketing Landing Page
The Realtor Marketing Landing Page with the CTA button "Request a demo" is getting 92/100 (Act Score) on the desktop version.
Learn more from this case study

Zillow

Zillow Sell Landing Page
The Zillow Sell Landing Page with the CTA button "Enter your address" is getting 30/100 (Act Score) on the desktop version.
Learn more from this case study

Mobile Landing Pages with the Most Effective CTA

Realtor

Realtor MarketingEye-Tracking Overview
The Realtor Marketing Landing Page with the CTA button "Request a demo" is getting 96/100 (Act Score) on the mobile version.
Learn more from this case study

Ark7

Ark7 AppEye-Tracking Overview
The Ark7 App Landing Page with the CTA button "Get the App" is getting 89/100 (Act Score) on the mobile version.
Learn more from this case study

Zillow

Zillow SellEye-Tracking Overview
The Zillow Sell Landing Page with the CTA button "Enter your address" is getting 64/100 (Act Score) on the mobile version.
Learn more from this case study

Optimizing Real Estate Landing Page Designs: Best Practices

To optimize the visual experience on your Real Estate landing pages, focus on Visual Clarity, Visual Balance, and Reading Ease. Implement these best practices to engage potential buyers and renters:

Visual Clarity Best Practices

  • Create a Proper Visual Hierarchy: Use elements like size, color, and contrast to highlight property features, pricing details, and contact information, enhancing scannability and guiding visitors' attention to key information.
  • Leverage Negative Space: Incorporate ample white space around property images and listing descriptions to reduce visual clutter and create a clean, uncluttered layout that facilitates ease of navigation.
  • Use Subheadings and Lists: Organize property details and amenities into clear subheadings and bulleted lists to streamline information processing and help potential buyers or renters quickly find relevant details.
  • Visualize Content: Showcase high-quality images, videos, and virtual tours of properties to provide an immersive experience for visitors, making it easier for them to visualize themselves in the space.
  • Emphasize CTAs: Place prominent call-to-action buttons for scheduling property viewings, requesting more information, or contacting a real estate agent, ensuring they stand out visually and encourage immediate engagement.

Visual Balance Best Practices

  • Prioritize Elements: Arrange property listings, images, and contact forms to maintain a balanced layout that highlights the most important information first, ensuring a seamless browsing experience for visitors.
  • Implement Grid Systems: Utilize grid-based layouts to organize property listings and images in a visually appealing manner, maintaining consistency and order across different screen sizes and devices.
  • Ensure Consistent Spacing: Keep spacing uniform between property listings, images, and text blocks to create a visually cohesive flow that enhances the aesthetic appeal and readability of the page.
  • Conduct Regular Visual Assessments: Continuously evaluate your page layout and design elements to ensure optimal visual balance and user engagement, making adjustments as needed based on user feedback and analytics data.

Reading Ease Best Practices

  • Craft Compelling Copy: Write concise, descriptive property descriptions that highlight key features and benefits in a compelling and informative manner, resonating with the needs and preferences of potential buyers or renters.
  • Utilize Storytelling: Use storytelling techniques to narrate the unique selling points of each property, painting a vivid picture that captures visitors' imagination and encourages them to explore further.
  • Shorten Paragraphs and Sentences: Break down property descriptions into bite-sized paragraphs and limit sentence length to enhance readability, ensuring that visitors can quickly scan and absorb the information.
  • Choose Simple Language: Use clear, straightforward language and avoid technical jargon to ensure that property details are easily understandable by a wide audience of potential buyers or renters.

By implementing these best practices, your Real Estate landing pages will effectively showcase your property listings, engage potential buyers or renters, and ultimately drive conversions and sales.

Mobile Landing Pages with the Best Design

Ark7

Ark7 AppEye-Tracking Overview
The Ark7 App Landing Page is getting 76/100 (Scan Score) on the mobile version.
Learn more from this case study

Realtor

Realtor MarketingEye-Tracking Overview
The Realtor Marketing Landing Page is getting 75/100 (Scan Score) on the mobile version.
Learn more from this case study

Zillow

Zillow SellEye-Tracking Overview
The Zillow Sell Landing Page is getting 72/100 (Scan Score) on the mobile version.
Learn more from this case study

Conclusion

Throughout this article, we have highlighted outstanding Real Estate landing pages that exemplify the effective integration of design and content clarity, all evaluated through the precise lens of the Scan Score. By following best practices, these landing pages not only serve as beacons of visual and textual mastery but also establish standards for user-friendly digital experiences.

Eager to discover actionable insights and elevate your digital strategy with a focus on first impressions and content discovery? Evaluate your own landing pages to identify opportunities for improvement and optimization. Adopt a new perspective on user engagement and watch your interactions soar. Explore our unique assessment process and take the first step towards digital excellence today.

Conclusion

Throughout this article, we've explored exemplary landing pages that demonstrate the power of well-crafted CTAs, all underpinned by rigorous data and scientific methodology. By adhering to best practices tailored to Real Estate, these landing pages not only serve as a source of inspiration but also set benchmarks for successful digital engagement.

Curious to get insights from a new and pragmatic way to elevate your digital strategy? Assess your own landing pages to uncover hidden opportunities for growth and refinement. Embrace a fresh perspective on conversion rate optimization and watch your results transform. Learn more about our unique assessment process and begin your journey to digital excellence today.

Unlock Landing Page Excellence

Learn from the best in the business with our tailored content that guides you through every aspect of landing page optimization.

Best Landing Pages Illustration

Top 20 Landing Pages

Discover the best landing pages, distilled from our rigorous UX benchmark.

Learn from the best
Landing Page UX Benchmark Illustration

Global UX Benhmark

Deep dive into the UX performance and page design of our public case studies.

Explore the benchmark
Landing Page Designs Inspiration

Landing Pages Design Inspiration

Explore our curated collection of Landing Page designs for inspiration and references.

Get inspired