The landing page has achieved a score of 62 on mobile device and 54 on desktop. Gain insights into user experiences from both mobile and desktop perspectives in the following section.
UX Performance
Zillow Sell Landing Page
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.
This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 49 measures. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
The LandingMetrics Benchmark reveals the median performance score derived from 162 landing pages. Each page undergoes rigorous evaluation using 29 metrics, following Viaretina's methodology. The benchmark comprises 7938 measurements and represents over 648 hours of UX research.
The 'Best-in-class' score represents the minimum score required for a landing page to be ranked in the top 10% of the LandingMetrics Benchmark. Situated in the 90th percentile, this score serves as an indicator of superior user experience and effective conversion optimization.
Zillow Sell Landing Page Insights
Discover the landing page design, attention heatmaps and benchmark comparison.
AI Eye Tracking results for mobile screens on the Zillow's Landing Page.
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Mobile UX Performance
Disover our objective UX metrics for the mobile version of Zillow Sell Landing Page.
58
Performance Score
63
Load
74
Scan
47
Act
Mobile UX Score
62
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.
This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 12 metrics for the mobile version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Mobile Load Score
44
/ 100
The Load stage is based on the loading time of the content and how the initial visual cues are sent to confirm the smooth progress of the display process expected by the user.
Mobile Scan Score
72
/ 100
The Scan stage includes, from the first few seconds, the elements influencing the formation of the very first impression. Design's clarity, balance and the ease of reading are both included as part of the Scan score.
Mobile Act Score
64
/ 100
The Act stage focuses on ensuring that the content facilitates quick interpretation of key messages and prompts action through the main call-to-action (CTA). Usability and interaction design related to the mobile CTA "Enter your address" are evaluated to enhance the achievement of objectives.
AI Eye Tracking results for desktop screens on the Zillow's Landing Page.
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Desktop UX Performance
Discover our objective UX metrics for the desktop version of Zillow Sell Landing Page.
Desktop UX Score
54
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.
This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 11 metrics for the desktop version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Desktop Load Score
81
/ 100
The Load stage evaluates the loading time of the content and how initial visual cues provide confirmation of a smooth display process, aligning with desktop user expectations.
Desktop Scan Score
77
/ 100
The Scan stage, within the initial few seconds, assesses the elements affecting the first impression. It includes the clarity of design, balance, and ease of reading on desktop screens as part of the Scan score.
Desktop Act Score
30
/ 100
The Act stage ensures that the content facilitates rapid interpretation of key messages and prompts action through the main call-to-action (CTA).
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Landing Page Diagnostics
Discover the Zillow Sell Landing Page through the innovative lens of Landingmetrics' methodology, offering a glimpse into the UX Scorecard insights.
Passed (3)
Rapid display of the largest desktop content element, providing an excellent user experience and content accessibility.
Good speed in displaying initial content on desktop, with minor enhancements possible for quicker engagement.
Good visual balance in mobile design, with minor adjustments needed for enhanced harmony.
Adequate desktop performance, but enhancements in load times, accessibility, and SEO practices are necessary.
Visual rendering on desktop is fairly uncluttered, however, some elements may benefit from reduced complexity.
Several text passages are complex and hinder easy reading, requiring noticeable simplification.
Delayed rendering of initial content on mobile, needing improvements for better user impression.
Learn more on 'Warning' statuses in the UX Scorecard
Failed (6)
Substantial issues in mobile loading efficiency, accessibility, and SEO, necessitating focused improvements for a better user experience.
Considerable delay in rendering the largest mobile content, impacting user engagement negatively.
Critical ineffectiveness in the visibility and positioning of the main CTA on desktop; urgent redesign required to facilitate user action and improve conversions.
Critical lack of coherent flow in desktop key content and primary CTA arrangement, as revealed by predictive eye-tracking; urgent reorganization needed for effective user interaction.
Check out more on 'Failed' statuses in the UX Scorecard
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