Malaysia Airlines MHinsure Landing Page

Malaysia Airlines
  • UX Score
    71
malaysia-airlines-mhinsure-landing-page-design

Summary

The landing page has achieved a score of 64 on mobile device and 79 on desktop. Gain insights into user experiences from both mobile and desktop perspectives in the following section.

UX Performance

Malaysia Airlines MHinsure Landing Page
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 49 measures. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
The LandingMetrics Benchmark reveals the median performance score derived from 190 landing pages. Each page undergoes rigorous evaluation using 29 metrics, following Viaretina's methodology. The benchmark comprises 9310 measurements and represents over 760 hours of UX research.
The 'Best-in-class' score represents the minimum score required for a landing page to be ranked in the top 10% of the LandingMetrics Benchmark. Situated in the 90th percentile, this score serves as an indicator of superior user experience and effective conversion optimization.

Malaysia Airlines MHinsure Landing Page Insights

Discover the landing page design, attention heatmaps and benchmark comparison.

Landing Page Mobile Design

Mobile screens from Malaysia Airlines MHinsure Landing Page.
Malaysia Airlines MHinsure
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Landing Page Mobile Screen 2
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Landing Page Mobile Screen 3
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Landing Page Mobile Screen 4
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Landing Page Mobile Screen 5
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Landing Page Mobile Screen 6
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Mobile Attention Heatmaps

AI Eye Tracking results for mobile screens on the Malaysia Airlines's Landing Page.
Landing Page Eye-Tracking Mobile Screen
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Landing Page Eye Tracking Mobile Screen 2
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Landing Page Eye Tracking Mobile Screen 3
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Landing Page Eye Tracking Mobile Screen 4
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Landing Page Eye Tracking Mobile Screen 5
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Landing Page Eye Tracking Mobile Screen 6
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Mobile UX Performance

Disover our objective UX metrics for the mobile version of Malaysia Airlines MHinsure Landing Page.
71
Performance Score
39
Load
73
Scan
83
Act
Mobile UX Score
64
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 12 metrics for the mobile version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Mobile Load Score
28
/ 100
The Load stage is based on the loading time of the content and how the initial visual cues are sent to confirm the smooth progress of the display process expected by the user.
Mobile Scan Score
71
/ 100
The Scan stage includes, from the first few seconds, the elements influencing the formation of the very first impression. Design's clarity, balance and the ease of reading are both included as part of the Scan score.
Mobile Act Score
74
/ 100
The Act stage focuses on ensuring that the content facilitates quick interpretation of key messages and prompts action through the main call-to-action (CTA). Usability and interaction design related to the mobile CTA "Buy Now" are evaluated to enhance the achievement of objectives.

Landing Page Desktop Design

Desktop screens from Malaysia Airlines MHinsure Landing Page.
Malaysia Airlines MHinsure Landing Page
Screen 1
Landing Page Screen 2
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Landing Page Screen 3
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Landing Page Screen 4
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Attention Heatmaps

AI Eye Tracking results for desktop screens on the Malaysia Airlines's Landing Page.
Landing Page Eye Tracking Screen
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Landing Page Eye Tracking Screen 2
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Landing Page Eye Tracking Screen 3
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Landing Page Eye Tracking Screen 4
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Desktop UX Performance

Discover our objective UX metrics for the desktop version of Malaysia Airlines MHinsure Landing Page.
Desktop UX Score
79
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 11 metrics for the desktop version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Desktop Load Score
50
/ 100
The Load stage evaluates the loading time of the content and how initial visual cues provide confirmation of a smooth display process, aligning with desktop user expectations.
Desktop Scan Score
76
/ 100
The Scan stage, within the initial few seconds, assesses the elements affecting the first impression. It includes the clarity of design, balance, and ease of reading on desktop screens as part of the Scan score.
Desktop Act Score
92
/ 100
The Act stage ensures that the content facilitates rapid interpretation of key messages and prompts action through the main call-to-action (CTA).

Landing Page Diagnostics

Discover the Malaysia Airlines MHinsure Landing Page through the innovative lens of Landingmetrics' methodology, offering a glimpse into the UX Scorecard insights.

Passed (5)

pass
pass
pass
pass
pass
Desktop design is clear with minor areas for enhancement to optimize user understanding.
pass
Good visual balance in desktop design, with minor adjustments needed for enhanced harmony.
pass
Good visibility and placement of the main CTA on desktop, with minor improvements possible for enhanced user response.
pass
Effective layout of content and primary CTA as indicated by predictive eye-tracking on desktop, with slight modifications needed for improved user flow.
hide
Uncover full diagnostics in the UX Scorecard

Warning (5)

warn
Adequate desktop performance, but enhancements in load times, accessibility, and SEO practices are necessary.
warn
Visual rendering on mobile is fairly uncluttered, however, some elements may benefit from reduced complexity.
warn
Notable delay in rendering initial desktop content, necessitating improvements for user satisfaction.
warn
Inconsistencies in mobile visual layout as identified by predictive eye-tracking, needing significant improvements for intuitive navigation.
hide
Learn more on 'Warning' statuses in the UX Scorecard

Failed (6)

fail
Substantial issues in mobile loading efficiency, accessibility, and SEO, necessitating focused improvements for a better user experience.
fail
Significant delay in mobile initial content display, requiring attention for enhanced user experience.
fail
Text clarity is critically poor, necessitating immediate and comprehensive revisions for readability.
fail
Critically slow display of the largest desktop content; immediate enhancements needed for effective user engagement.
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Check out more on 'Failed' statuses in the UX Scorecard

Are You Maximizing Your Landing Page's Potential?

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Malaysia Airlines MHinsure Landing Page Details

Don't let unexpected incidents ruin your trip. Protect yourself with MHinsure, the comprehensive travel protection plan by Malaysia Airlines. Travel without worry.

Brand

Malaysia Airlines

Page Title

Get Whole Travel Protection with MHinsure | Malaysia Airlines

Analysis Date

September 26, 2023

Page URL

https://www.malaysiaairlines.com/sg/en/other-offerings/mhinsure.html

https://www.malaysiaairlines.com/sg/en/other-offerings/mhinsure.html (Link Expired)

Page Headline

Travel with peace of mind with MHinsure.

Main CTA Text

Buy Now

Language

English

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