Sixt's Loyalty Program Landing Page

Sixt
  • UX Score
    68
sixt-loyalty-program-landing-page-design

Summary

The landing page has achieved a score of 62 on mobile device and 73 on desktop. Gain insights into user experiences from both mobile and desktop perspectives in the following section.

UX Performance

Sixt's Loyalty Program Landing Page
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 49 measures. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
The LandingMetrics Benchmark reveals the median performance score derived from 162 landing pages. Each page undergoes rigorous evaluation using 29 metrics, following Viaretina's methodology. The benchmark comprises 7938 measurements and represents over 648 hours of UX research.
The 'Best-in-class' score represents the minimum score required for a landing page to be ranked in the top 10% of the LandingMetrics Benchmark. Situated in the 90th percentile, this score serves as an indicator of superior user experience and effective conversion optimization.

Sixt's Loyalty Program Landing Page Insights

Discover the landing page design, attention heatmaps and benchmark comparison.

Landing Page Mobile Design

Mobile screens from Sixt's Loyalty Program Landing Page.
Sixt's Loyalty Program
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Landing Page Mobile Screen 2
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Landing Page Mobile Screen 3
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Landing Page Mobile Screen 4
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Landing Page Mobile Screen 5
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Landing Page Mobile Screen 6
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Mobile Attention Heatmaps

AI Eye Tracking results for mobile screens on the Sixt's Landing Page.
Landing Page Eye-Tracking Mobile Screen
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Landing Page Eye Tracking Mobile Screen 2
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Landing Page Eye Tracking Mobile Screen 3
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Landing Page Eye Tracking Mobile Screen 4
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Landing Page Eye Tracking Mobile Screen 5
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Landing Page Eye Tracking Mobile Screen 6
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Mobile UX Performance

Disover our objective UX metrics for the mobile version of Sixt's Loyalty Program Landing Page.
68
Performance Score
75
Load
72
Scan
62
Act
Mobile UX Score
62
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 12 metrics for the mobile version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Mobile Load Score
76
/ 100
The Load stage is based on the loading time of the content and how the initial visual cues are sent to confirm the smooth progress of the display process expected by the user.
Mobile Scan Score
70
/ 100
The Scan stage includes, from the first few seconds, the elements influencing the formation of the very first impression. Design's clarity, balance and the ease of reading are both included as part of the Scan score.
Mobile Act Score
52
/ 100
The Act stage focuses on ensuring that the content facilitates quick interpretation of key messages and prompts action through the main call-to-action (CTA). Usability and interaction design related to the mobile CTA "Register now for Sixt Express Status" are evaluated to enhance the achievement of objectives.

Landing Page Desktop Design

Desktop screens from Sixt's Loyalty Program Landing Page.
Sixt's Loyalty Program Landing Page
Screen 1
Landing Page Screen 2
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Landing Page Screen 3
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Landing Page Screen 4
Screen 4

Attention Heatmaps

AI Eye Tracking results for desktop screens on the Sixt's Landing Page.
Landing Page Eye Tracking Screen
Screen 1
Landing Page Eye Tracking Screen 2
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Landing Page Eye Tracking Screen 3
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Landing Page Eye Tracking Screen 4
Screen 4

Desktop UX Performance

Discover our objective UX metrics for the desktop version of Sixt's Loyalty Program Landing Page.
Desktop UX Score
73
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 11 metrics for the desktop version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Desktop Load Score
73
/ 100
The Load stage evaluates the loading time of the content and how initial visual cues provide confirmation of a smooth display process, aligning with desktop user expectations.
Desktop Scan Score
74
/ 100
The Scan stage, within the initial few seconds, assesses the elements affecting the first impression. It includes the clarity of design, balance, and ease of reading on desktop screens as part of the Scan score.
Desktop Act Score
73
/ 100
The Act stage ensures that the content facilitates rapid interpretation of key messages and prompts action through the main call-to-action (CTA).
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Landing Page Diagnostics

Discover the Sixt's Loyalty Program Landing Page through the innovative lens of Landingmetrics' methodology, offering a glimpse into the UX Scorecard insights.

Passed (4)

pass
Rapid display of the largest desktop content element, providing an excellent user experience and content accessibility.
pass
Rapid display of the first visual element, offering an excellent initial loading impression on mobile.
pass
Exceptionally quick rendering of the largest content element, ensuring a high-quality mobile user experience.
pass
pass
Good speed in displaying initial content on desktop, with minor enhancements possible for quicker engagement.
pass
pass
pass
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Uncover full diagnostics in the UX Scorecard

Warning (8)

warn
Text clarity is adequate, but certain sections may benefit from simpler language or layout improvements.
warn
Adequate desktop performance, but enhancements in load times, accessibility, and SEO practices are necessary.
warn
Lack of balance in desktop design elements leads to visual friction and user distraction.
warn
Several areas in the mobile design are cluttered, detracting from user focus and comprehension.
hide
Learn more on 'Warning' statuses in the UX Scorecard

Failed (4)

fail
Substantial issues with the visibility and placement of the main CTA on desktop; clear enhancements needed for better user guidance and conversion.
fail
Considerable discrepancies in desktop visual order as identified by predictive eye-tracking, affecting user experience and requiring attention.
fail
Critical issues with the visibility and placement of the main CTA on mobile; urgent redesign required to facilitate user action and enhance conversion effectiveness.
fail
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Check out more on 'Failed' statuses in the UX Scorecard
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Sixt's Loyalty Program Landing Page Details

SIXT's unique loyalty card program offers great discounts to member, so save up to 15% on your next car hire! Join today with SIXT's status match program!

Brand

Sixt

Page Title

SIXT Loyalty Program | Great Benefits for Status Card Holders

Analysis Date

September 6, 2023

Page Headline

SIXT'S LOYALTY PROGRAM

Main CTA Text

Register now for Sixt Express Status

Language

English

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