Zoom Leisure Landing Page

Zoom Leisure
  • UX Score
    66
zoom-leisure

Summary

The landing page has achieved a score of 64 on mobile device and 68 on desktop. Gain insights into user experiences from both mobile and desktop perspectives in the following section.

UX Performance

Zoom Leisure Landing Page
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 49 measures. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
The LandingMetrics Benchmark reveals the median performance score derived from 162 landing pages. Each page undergoes rigorous evaluation using 29 metrics, following Viaretina's methodology. The benchmark comprises 7938 measurements and represents over 648 hours of UX research.
The 'Best-in-class' score represents the minimum score required for a landing page to be ranked in the top 10% of the LandingMetrics Benchmark. Situated in the 90th percentile, this score serves as an indicator of superior user experience and effective conversion optimization.

Zoom Leisure Landing Page Insights

Discover the landing page design, attention heatmaps and benchmark comparison.

Landing Page Mobile Design

Mobile screens from Zoom Leisure Landing Page.
Zoom Leisure
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Landing Page Mobile Screen 2
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Landing Page Mobile Screen 3
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Landing Page Mobile Screen 4
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Landing Page Mobile Screen 5
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Landing Page Mobile Screen 6
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Mobile Attention Heatmaps

AI Eye Tracking results for mobile screens on the Zoom Leisure's Landing Page.
Landing Page Eye-Tracking Mobile Screen
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Landing Page Eye Tracking Mobile Screen 2
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Landing Page Eye Tracking Mobile Screen 3
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Landing Page Eye Tracking Mobile Screen 4
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Landing Page Eye Tracking Mobile Screen 5
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Landing Page Eye Tracking Mobile Screen 6
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Mobile UX Performance

Disover our objective UX metrics for the mobile version of Zoom Leisure Landing Page.
66
Performance Score
62
Load
80
Scan
60
Act
Mobile UX Score
64
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 12 metrics for the mobile version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Mobile Load Score
32
/ 100
The Load stage is based on the loading time of the content and how the initial visual cues are sent to confirm the smooth progress of the display process expected by the user.
Mobile Scan Score
79
/ 100
The Scan stage includes, from the first few seconds, the elements influencing the formation of the very first impression. Design's clarity, balance and the ease of reading are both included as part of the Scan score.
Mobile Act Score
68
/ 100
The Act stage focuses on ensuring that the content facilitates quick interpretation of key messages and prompts action through the main call-to-action (CTA). Usability and interaction design related to the mobile CTA "Book Now" are evaluated to enhance the achievement of objectives.

Landing Page Desktop Design

Desktop screens from Zoom Leisure Landing Page.
Zoom Leisure Landing Page
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Landing Page Screen 2
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Landing Page Screen 3
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Landing Page Screen 4
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Attention Heatmaps

AI Eye Tracking results for desktop screens on the Zoom Leisure's Landing Page.
Landing Page Eye Tracking Screen
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Landing Page Eye Tracking Screen 2
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Landing Page Eye Tracking Screen 3
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Landing Page Eye Tracking Screen 4
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Desktop UX Performance

Discover our objective UX metrics for the desktop version of Zoom Leisure Landing Page.
Desktop UX Score
68
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 11 metrics for the desktop version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Desktop Load Score
92
/ 100
The Load stage evaluates the loading time of the content and how initial visual cues provide confirmation of a smooth display process, aligning with desktop user expectations.
Desktop Scan Score
80
/ 100
The Scan stage, within the initial few seconds, assesses the elements affecting the first impression. It includes the clarity of design, balance, and ease of reading on desktop screens as part of the Scan score.
Desktop Act Score
52
/ 100
The Act stage ensures that the content facilitates rapid interpretation of key messages and prompts action through the main call-to-action (CTA).
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Landing Page Diagnostics

Discover the Zoom Leisure Landing Page through the innovative lens of Landingmetrics' methodology, offering a glimpse into the UX Scorecard insights.

Passed (7)

pass
Outstanding desktop performance across speed, accessibility, SEO, and best practices, showcasing an exemplary user experience.
pass
Rapid display of the largest desktop content element, providing an excellent user experience and content accessibility.
pass
Desktop design achieves perfect visual balance, offering a stable and harmonious user experience.
pass
Mobile design achieves perfect visual balance, offering a stable and harmonious user experience.
pass
Text readability is good, with minor adjustments needed for even clearer comprehension.
pass
Good speed in displaying initial content on desktop, with minor enhancements possible for quicker engagement.
pass
Mobile design displays good clarity, with slight refinements needed to strengthen initial user impression.
pass
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Uncover full diagnostics in the UX Scorecard

Warning (2)

warn
Visual rendering on desktop is fairly uncluttered, however, some elements may benefit from reduced complexity.
warn
Adequate ease of interacting with the main mobile CTA, but enhancements would improve usability.
warn
warn
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Learn more on 'Warning' statuses in the UX Scorecard

Failed (7)

fail
Considerable discrepancies in desktop visual order as identified by predictive eye-tracking, affecting user experience and requiring attention.
fail
Substantial issues in mobile loading efficiency, accessibility, and SEO, necessitating focused improvements for a better user experience.
fail
Critical ineffectiveness in the visibility and positioning of the main CTA on desktop; urgent redesign required to facilitate user action and improve conversions.
fail
Critically slow in displaying the largest content on mobile; immediate action required for user retention.
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Check out more on 'Failed' statuses in the UX Scorecard
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How effective is your landing page?

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Zoom Leisure Landing Page Details

Explore the beauty of Niagara when renting a cruiser, e-bike, or hybrid bicycle paired with unique brewery or winery bike tours in Niagara-on-the-Lake.

Brand

Zoom Leisure

Page Title

Zoom Leisure Bikes

Analysis Date

October 19, 2023

Page Headline

See Niagara by bike

Main CTA Text

Book Now

Language

English

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