BMW iX M60 Landing Page

BMW
  • UX Score
    75
bmw-ix-m60

Summary

The landing page has achieved a score of 69 on mobile device and 80 on desktop. Gain insights into user experiences from both mobile and desktop perspectives in the following section.

UX Performance

BMW iX M60 Landing Page
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 49 measures. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
The LandingMetrics Benchmark reveals the median performance score derived from 162 landing pages. Each page undergoes rigorous evaluation using 29 metrics, following Viaretina's methodology. The benchmark comprises 7938 measurements and represents over 648 hours of UX research.
The 'Best-in-class' score represents the minimum score required for a landing page to be ranked in the top 10% of the LandingMetrics Benchmark. Situated in the 90th percentile, this score serves as an indicator of superior user experience and effective conversion optimization.

BMW iX M60 Landing Page Insights

Discover the landing page design, attention heatmaps and benchmark comparison.

Landing Page Mobile Design

Mobile screens from BMW iX M60 Landing Page.
BMW iX M60
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Landing Page Mobile Screen 2
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Landing Page Mobile Screen 3
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Landing Page Mobile Screen 4
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Landing Page Mobile Screen 5
Screen 5
Landing Page Mobile Screen 6
Screen 6

Mobile Attention Heatmaps

AI Eye Tracking results for mobile screens on the BMW's Landing Page.
Landing Page Eye-Tracking Mobile Screen
Screen 1
Landing Page Eye Tracking Mobile Screen 2
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Landing Page Eye Tracking Mobile Screen 3
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Landing Page Eye Tracking Mobile Screen 4
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Landing Page Eye Tracking Mobile Screen 5
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Landing Page Eye Tracking Mobile Screen 6
Screen 6

Mobile UX Performance

Disover our objective UX metrics for the mobile version of BMW iX M60 Landing Page.
75
Performance Score
46
Load
76
Scan
86
Act
Mobile UX Score
69
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 12 metrics for the mobile version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Mobile Load Score
28
/ 100
The Load stage is based on the loading time of the content and how the initial visual cues are sent to confirm the smooth progress of the display process expected by the user.
Mobile Scan Score
74
/ 100
The Scan stage includes, from the first few seconds, the elements influencing the formation of the very first impression. Design's clarity, balance and the ease of reading are both included as part of the Scan score.
Mobile Act Score
83
/ 100
The Act stage focuses on ensuring that the content facilitates quick interpretation of key messages and prompts action through the main call-to-action (CTA). Usability and interaction design related to the mobile CTA "Request for offer" are evaluated to enhance the achievement of objectives.

Landing Page Desktop Design

Desktop screens from BMW iX M60 Landing Page.
BMW iX M60 Landing Page
Screen 1
Landing Page Screen 2
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Landing Page Screen 3
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Landing Page Screen 4
Screen 4

Attention Heatmaps

AI Eye Tracking results for desktop screens on the BMW's Landing Page.
Landing Page Eye Tracking Screen
Screen 1
Landing Page Eye Tracking Screen 2
Screen 2
Landing Page Eye Tracking Screen 3
Screen 3
Landing Page Eye Tracking Screen 4
Screen 4

Desktop UX Performance

Discover our objective UX metrics for the desktop version of BMW iX M60 Landing Page.
Desktop UX Score
80
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 11 metrics for the desktop version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Desktop Load Score
65
/ 100
The Load stage evaluates the loading time of the content and how initial visual cues provide confirmation of a smooth display process, aligning with desktop user expectations.
Desktop Scan Score
77
/ 100
The Scan stage, within the initial few seconds, assesses the elements affecting the first impression. It includes the clarity of design, balance, and ease of reading on desktop screens as part of the Scan score.
Desktop Act Score
88
/ 100
The Act stage ensures that the content facilitates rapid interpretation of key messages and prompts action through the main call-to-action (CTA).
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Landing Page Diagnostics

Discover the BMW iX M60 Landing Page through the innovative lens of Landingmetrics' methodology, offering a glimpse into the UX Scorecard insights.

Passed (5)

pass
Rapid display of the largest desktop content element, providing an excellent user experience and content accessibility.
pass
Excellent performance in key areas like mobile load efficiency, user accessibility, and SEO, indicating a highly optimized and user-friendly mobile experience.
pass
Optimal accessibility and ease of interaction with the primary mobile CTA, perfectly tailored for one-handed navigation.
pass
pass
Effective layout of content and primary CTA as indicated by predictive eye-tracking on desktop, with slight modifications needed for improved user flow.
pass
Mobile design displays good clarity, with slight refinements needed to strengthen initial user impression.
pass
pass
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Uncover full diagnostics in the UX Scorecard

Warning (8)

warn
First desktop content is adequately visible, yet quicker rendering would improve user experience.
warn
Visual rendering on desktop is fairly uncluttered, however, some elements may benefit from reduced complexity.
warn
Needs significant improvements in desktop loading efficiency, accessibility compliance, and SEO to meet modern web standards.
warn
Lack of balance in mobile design elements leads to visual friction and user distraction.
hide
Learn more on 'Warning' statuses in the UX Scorecard

Failed (3)

fail
Text readability faces substantial issues, needing significant clarity enhancements, though not urgently.
fail
fail
Excessive delay in first content rendering on mobile; urgent optimization needed for user engagement.
fail
Critically slow in displaying the largest content on mobile; immediate action required for user retention.
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Check out more on 'Failed' statuses in the UX Scorecard
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BMW iX M60 Landing Page Details

The new BMW iX M60 (i20): explore range, acceleration, charging as well as design & prices. Discover and build now.

Brand

BMW

Page Title

BMW iX M60 (i20): range, models, technical data & prices | BMW.UK

Analysis Date

May 28, 2024

Page Headline

THE iXM60

Main CTA Text

Request for offer

Language

English

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