The landing page has achieved a score of 57 on mobile device and 50 on desktop. Gain insights into user experiences from both mobile and desktop perspectives in the following section.
UX Performance
Spirit Hotel Royal Suite Landing Page
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.
This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 49 measures. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
The LandingMetrics Benchmark reveals the median performance score derived from 162 landing pages. Each page undergoes rigorous evaluation using 29 metrics, following Viaretina's methodology. The benchmark comprises 7938 measurements and represents over 648 hours of UX research.
The 'Best-in-class' score represents the minimum score required for a landing page to be ranked in the top 10% of the LandingMetrics Benchmark. Situated in the 90th percentile, this score serves as an indicator of superior user experience and effective conversion optimization.
Spirit Hotel Royal Suite Landing Page Insights
Discover the landing page design, attention heatmaps and benchmark comparison.
AI Eye Tracking results for mobile screens on the Spirit Hotel's Landing Page.
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Mobile UX Performance
Disover our objective UX metrics for the mobile version of Spirit Hotel Royal Suite Landing Page.
54
Performance Score
43
Load
73
Scan
46
Act
Mobile UX Score
57
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.
This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 12 metrics for the mobile version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Mobile Load Score
22
/ 100
The Load stage is based on the loading time of the content and how the initial visual cues are sent to confirm the smooth progress of the display process expected by the user.
Mobile Scan Score
72
/ 100
The Scan stage includes, from the first few seconds, the elements influencing the formation of the very first impression. Design's clarity, balance and the ease of reading are both included as part of the Scan score.
Mobile Act Score
62
/ 100
The Act stage focuses on ensuring that the content facilitates quick interpretation of key messages and prompts action through the main call-to-action (CTA). Usability and interaction design related to the mobile CTA "BOOK" are evaluated to enhance the achievement of objectives.
Landing Page Desktop Design
Desktop screens from Spirit Hotel Royal Suite Landing Page.
AI Eye Tracking results for desktop screens on the Spirit Hotel's Landing Page.
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Desktop UX Performance
Discover our objective UX metrics for the desktop version of Spirit Hotel Royal Suite Landing Page.
Desktop UX Score
50
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.
This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 11 metrics for the desktop version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Desktop Load Score
64
/ 100
The Load stage evaluates the loading time of the content and how initial visual cues provide confirmation of a smooth display process, aligning with desktop user expectations.
Desktop Scan Score
75
/ 100
The Scan stage, within the initial few seconds, assesses the elements affecting the first impression. It includes the clarity of design, balance, and ease of reading on desktop screens as part of the Scan score.
Desktop Act Score
30
/ 100
The Act stage ensures that the content facilitates rapid interpretation of key messages and prompts action through the main call-to-action (CTA).
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Landing Page Diagnostics
Discover the Spirit Hotel Royal Suite Landing Page through the innovative lens of Landingmetrics' methodology, offering a glimpse into the UX Scorecard insights.
Passed (2)
Desktop design is clear with minor areas for enhancement to optimize user understanding.
Mobile design displays good clarity, with slight refinements needed to strengthen initial user impression.
Adequate desktop performance, but enhancements in load times, accessibility, and SEO practices are necessary.
First desktop content is adequately visible, yet quicker rendering would improve user experience.
Significant room for improvement in mobile load times, accessibility compliance, and SEO practices to meet standard web performance benchmarks.
Lack of balance in mobile design elements leads to visual friction and user distraction.
Learn more on 'Warning' statuses in the UX Scorecard
Failed (9)
Substantial delay in the display of the largest desktop content, negatively impacting user interaction.
Substantial issues with the visibility and positioning of the main CTA on mobile; enhancements needed for clearer user guidance and increased conversions.
Text clarity is critically poor, necessitating immediate and comprehensive revisions for readability.
Critical ineffectiveness in the visibility and positioning of the main CTA on desktop; urgent redesign required to facilitate user action and improve conversions.
Check out more on 'Failed' statuses in the UX Scorecard
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