The landing page has achieved a score of 73 on mobile device and 81 on desktop. Gain insights into user experiences from both mobile and desktop perspectives in the following section.
UX Performance
G Adventures Active tours Landing Page
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.
This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 49 measures. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
The LandingMetrics Benchmark reveals the median performance score derived from 190 landing pages. Each page undergoes rigorous evaluation using 29 metrics, following Viaretina's methodology. The benchmark comprises 9310 measurements and represents over 760 hours of UX research.
The 'Best-in-class' score represents the minimum score required for a landing page to be ranked in the top 10% of the LandingMetrics Benchmark. Situated in the 90th percentile, this score serves as an indicator of superior user experience and effective conversion optimization.
G Adventures Active tours Landing Page Insights
Discover the landing page design, attention heatmaps and benchmark comparison.
AI Eye Tracking results for mobile screens on the G Adventures's Landing Page.
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Mobile UX Performance
Disover our objective UX metrics for the mobile version of G Adventures Active tours Landing Page.
77
Performance Score
42
Load
73
Scan
93
Act
Mobile UX Score
73
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.
This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 12 metrics for the mobile version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Mobile Load Score
21
/ 100
The Load stage is based on the loading time of the content and how the initial visual cues are sent to confirm the smooth progress of the display process expected by the user.
Mobile Scan Score
72
/ 100
The Scan stage includes, from the first few seconds, the elements influencing the formation of the very first impression. Design's clarity, balance and the ease of reading are both included as part of the Scan score.
Mobile Act Score
95
/ 100
The Act stage focuses on ensuring that the content facilitates quick interpretation of key messages and prompts action through the main call-to-action (CTA). Usability and interaction design related to the mobile CTA "See all Active tours" are evaluated to enhance the achievement of objectives.
Landing Page Desktop Design
Desktop screens from G Adventures Active tours Landing Page.
AI Eye Tracking results for desktop screens on the G Adventures's Landing Page.
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Desktop UX Performance
Discover our objective UX metrics for the desktop version of G Adventures Active tours Landing Page.
Desktop UX Score
81
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.
This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 11 metrics for the desktop version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Desktop Load Score
63
/ 100
The Load stage evaluates the loading time of the content and how initial visual cues provide confirmation of a smooth display process, aligning with desktop user expectations.
Desktop Scan Score
75
/ 100
The Scan stage, within the initial few seconds, assesses the elements affecting the first impression. It includes the clarity of design, balance, and ease of reading on desktop screens as part of the Scan score.
Desktop Act Score
92
/ 100
The Act stage ensures that the content facilitates rapid interpretation of key messages and prompts action through the main call-to-action (CTA).
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Landing Page Diagnostics
Discover the G Adventures Active tours Landing Page through the innovative lens of Landingmetrics' methodology, offering a glimpse into the UX Scorecard insights.
Passed (5)
The main CTA on desktop is exceptionally visible and strategically positioned, maximizing user engagement and conversion rates.
The main CTA on mobile is exceptionally visible and strategically positioned, significantly enhancing user engagement and conversion rates.
Optimal arrangement of visual elements and main CTA, confirmed by predictive eye-tracking, ensures excellent user engagement on mobile.
Optimal accessibility and ease of interaction with the primary mobile CTA, perfectly tailored for one-handed navigation.
Good speed in displaying initial content on desktop, with minor enhancements possible for quicker engagement.