Cunard Brochure Request

Cunard Brochure Request
  • UX Score
    72
Cunard

Summary

The landing page has achieved a score of 70 on mobile device and 74 on desktop. Gain insights into user experiences from both mobile and desktop perspectives in the following section.

UX Performance

Cunard Brochure Request
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 49 measures. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
The LandingMetrics Benchmark reveals the median performance score derived from 162 landing pages. Each page undergoes rigorous evaluation using 29 metrics, following Viaretina's methodology. The benchmark comprises 7938 measurements and represents over 648 hours of UX research.
The 'Best-in-class' score represents the minimum score required for a landing page to be ranked in the top 10% of the LandingMetrics Benchmark. Situated in the 90th percentile, this score serves as an indicator of superior user experience and effective conversion optimization.

Cunard Brochure Request Insights

Discover the landing page design, attention heatmaps and benchmark comparison.

Landing Page Mobile Design

Mobile screens from Cunard Brochure Request.
Cunard Brochure Request
Screen 1
Landing Page Mobile Screen 2
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Landing Page Mobile Screen 3
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Landing Page Mobile Screen 4
Screen 4
Screen 5
Landing Page Mobile Screen 6
Screen 6

Mobile Attention Heatmaps

AI Eye Tracking results for mobile screens on the Cunard's Landing Page.
Cunard Brochure Request
Screen 1
Landing Page Eye Tracking Mobile Screen 2
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Landing Page Eye Tracking Mobile Screen 3
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Landing Page Eye Tracking Mobile Screen 4
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Landing Page Eye Tracking Mobile Screen 5
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Landing Page Eye Tracking Mobile Screen 6
Screen 6

Mobile UX Performance

Disover our objective UX metrics for the mobile version of Cunard Brochure Request.
72
Performance Score
45
Load
83
Scan
76
Act
Mobile UX Score
70
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 12 metrics for the mobile version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Mobile Load Score
17
/ 100
The Load stage is based on the loading time of the content and how the initial visual cues are sent to confirm the smooth progress of the display process expected by the user.
Mobile Scan Score
81
/ 100
The Scan stage includes, from the first few seconds, the elements influencing the formation of the very first impression. Design's clarity, balance and the ease of reading are both included as part of the Scan score.
Mobile Act Score
84
/ 100
The Act stage focuses on ensuring that the content facilitates quick interpretation of key messages and prompts action through the main call-to-action (CTA). Usability and interaction design related to the mobile CTA "Browse our digital brochure" are evaluated to enhance the achievement of objectives.

Landing Page Desktop Design

Desktop screens from Cunard Brochure Request.
Cunard Brochure Request
Screen 1
Landing Page Screen 2
Screen 2
Landing Page Screen 3
Screen 3
Landing Page Screen 4
Screen 4

Attention Heatmaps

AI Eye Tracking results for desktop screens on the Cunard's Landing Page.
Cunard Brochure Request
Screen 1
Landing Page Eye Tracking Screen 2
Screen 2
Landing Page Eye Tracking Screen 3
Screen 3
Landing Page Eye Tracking Screen 4
Screen 4

Desktop UX Performance

Discover our objective UX metrics for the desktop version of Cunard Brochure Request.
Desktop UX Score
74
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 11 metrics for the desktop version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Desktop Load Score
73
/ 100
The Load stage evaluates the loading time of the content and how initial visual cues provide confirmation of a smooth display process, aligning with desktop user expectations.
Desktop Scan Score
85
/ 100
The Scan stage, within the initial few seconds, assesses the elements affecting the first impression. It includes the clarity of design, balance, and ease of reading on desktop screens as part of the Scan score.
Desktop Act Score
68
/ 100
The Act stage ensures that the content facilitates rapid interpretation of key messages and prompts action through the main call-to-action (CTA).
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Landing Page Diagnostics

Discover the Cunard Brochure Request through the innovative lens of Landingmetrics' methodology, offering a glimpse into the UX Scorecard insights.

Passed (8)

pass
Desktop design demonstrates exceptional visual clarity, effectively guiding user focus to key content.
pass
Mobile design demonstrates exceptional visual clarity, effectively guiding user focus to key content.
pass
The main CTA on mobile is exceptionally visible and strategically positioned, significantly enhancing user engagement and conversion rates.
pass
pass
Text readability is good, with minor adjustments needed for even clearer comprehension.
pass
Good speed in displaying initial content on desktop, with minor enhancements possible for quicker engagement.
pass
Good rendering speed for the largest content on desktop, with slight adjustments needed for enhanced performance.
pass
Good visual balance in desktop design, with minor adjustments needed for enhanced harmony.
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Uncover full diagnostics in the UX Scorecard

Warning (2)

warn
Adequate desktop performance, but enhancements in load times, accessibility, and SEO practices are necessary.
warn
warn
Inconsistencies in mobile visual layout as identified by predictive eye-tracking, needing significant improvements for intuitive navigation.
warn
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Learn more on 'Warning' statuses in the UX Scorecard

Failed (6)

fail
Substantial issues with the visibility and placement of the main CTA on desktop; clear enhancements needed for better user guidance and conversion.
fail
Considerable discrepancies in desktop visual order as identified by predictive eye-tracking, affecting user experience and requiring attention.
fail
Excessive delay in first content rendering on mobile; urgent optimization needed for user engagement.
fail
Critically slow in displaying the largest content on mobile; immediate action required for user retention.
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Check out more on 'Failed' statuses in the UX Scorecard
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How effective is your landing page?

Get actionable insights with our UX Scorecard and make data-driven decisions for better conversions.

Cunard Brochure Request Details

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Brand

Cunard

Page Title

Request a brochure - 2023, 2024 & 2025 - Cunard cruises

Analysis Date

October 13, 2023

Page Headline

Request a brochure

Main CTA Text

Browse our digital brochure

Language

English

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