WWF Adopt a Rhino Landing Page

WWF
  • UX Score
    71
wwf-adopt-a-rhino

Summary

The landing page has achieved a score of 56 on mobile device and 86 on desktop. Gain insights into user experiences from both mobile and desktop perspectives in the following section.

UX Performance

WWF Adopt a Rhino Landing Page
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 49 measures. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
The LandingMetrics Benchmark reveals the median performance score derived from 162 landing pages. Each page undergoes rigorous evaluation using 29 metrics, following Viaretina's methodology. The benchmark comprises 7938 measurements and represents over 648 hours of UX research.
The 'Best-in-class' score represents the minimum score required for a landing page to be ranked in the top 10% of the LandingMetrics Benchmark. Situated in the 90th percentile, this score serves as an indicator of superior user experience and effective conversion optimization.

WWF Adopt a Rhino Landing Page Insights

Discover the landing page design, attention heatmaps and benchmark comparison.

Landing Page Mobile Design

Mobile screens from WWF Adopt a Rhino Landing Page.
WWF Adopt a Rhino
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Landing Page Mobile Screen 2
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Landing Page Mobile Screen 3
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Landing Page Mobile Screen 4
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Landing Page Mobile Screen 5
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Landing Page Mobile Screen 6
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Mobile Attention Heatmaps

AI Eye Tracking results for mobile screens on the WWF's Landing Page.
Landing Page Eye-Tracking Mobile Screen
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Landing Page Eye Tracking Mobile Screen 2
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Landing Page Eye Tracking Mobile Screen 3
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Landing Page Eye Tracking Mobile Screen 4
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Landing Page Eye Tracking Mobile Screen 5
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Landing Page Eye Tracking Mobile Screen 6
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Mobile UX Performance

Disover our objective UX metrics for the mobile version of WWF Adopt a Rhino Landing Page.
71
Performance Score
69
Load
71
Scan
72
Act
Mobile UX Score
56
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 12 metrics for the mobile version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Mobile Load Score
48
/ 100
The Load stage is based on the loading time of the content and how the initial visual cues are sent to confirm the smooth progress of the display process expected by the user.
Mobile Scan Score
69
/ 100
The Scan stage includes, from the first few seconds, the elements influencing the formation of the very first impression. Design's clarity, balance and the ease of reading are both included as part of the Scan score.
Mobile Act Score
52
/ 100
The Act stage focuses on ensuring that the content facilitates quick interpretation of key messages and prompts action through the main call-to-action (CTA). Usability and interaction design related to the mobile CTA "ADOPT NOW" are evaluated to enhance the achievement of objectives.

Landing Page Desktop Design

Desktop screens from WWF Adopt a Rhino Landing Page.
WWF Adopt a Rhino Landing Page
Screen 1
Landing Page Screen 2
Screen 2
Landing Page Screen 3
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Landing Page Screen 4
Screen 4

Attention Heatmaps

AI Eye Tracking results for desktop screens on the WWF's Landing Page.
Landing Page Eye Tracking Screen
Screen 1
Landing Page Eye Tracking Screen 2
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Landing Page Eye Tracking Screen 3
Screen 3
Landing Page Eye Tracking Screen 4
Screen 4

Desktop UX Performance

Discover our objective UX metrics for the desktop version of WWF Adopt a Rhino Landing Page.
Desktop UX Score
86
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 11 metrics for the desktop version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Desktop Load Score
89
/ 100
The Load stage evaluates the loading time of the content and how initial visual cues provide confirmation of a smooth display process, aligning with desktop user expectations.
Desktop Scan Score
74
/ 100
The Scan stage, within the initial few seconds, assesses the elements affecting the first impression. It includes the clarity of design, balance, and ease of reading on desktop screens as part of the Scan score.
Desktop Act Score
92
/ 100
The Act stage ensures that the content facilitates rapid interpretation of key messages and prompts action through the main call-to-action (CTA).
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Landing Page Diagnostics

Discover the WWF Adopt a Rhino Landing Page through the innovative lens of Landingmetrics' methodology, offering a glimpse into the UX Scorecard insights.

Passed (4)

pass
Rapid display of the largest desktop content element, providing an excellent user experience and content accessibility.
pass
Excellent arrangement of key content and primary CTA on desktop, validated by predictive eye-tracking, facilitating superior user engagement.
pass
pass
pass
Solid overall desktop performance with minor areas for optimization in speed, SEO, and adherence to web best practices.
pass
Good speed in displaying initial content on desktop, with minor enhancements possible for quicker engagement.
pass
pass
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Uncover full diagnostics in the UX Scorecard

Warning (9)

warn
Desktop design is fairly balanced, but some elements disrupt overall visual harmony.
warn
The main CTA is adequately visible on desktop, but could benefit from better positioning or design enhancements for improved interaction.
warn
Several text passages are complex and hinder easy reading, requiring noticeable simplification.
warn
Several areas in your desktop design are cluttered, detracting from user focus and comprehension.
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Learn more on 'Warning' statuses in the UX Scorecard

Failed (3)

fail
Considerable delay in rendering the largest mobile content, impacting user engagement negatively.
fail
Predictive eye-tracking indicates considerable issues in the logical flow of mobile key content and main CTA on mobile, impacting user experience.
fail
Critical issues with the visibility and placement of the main CTA on mobile; urgent redesign required to facilitate user action and enhance conversion effectiveness.
fail
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Check out more on 'Failed' statuses in the UX Scorecard
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WWF Adopt a Rhino Landing Page Details

Rhino poaching and habitat loss has led to a catastrophic fall in numbers. Help tackle this crisis by adopting a rhino with WWF from £3 a month.

Brand

WWF

Page Title

Adopt a Rhino Today | WWF UK

Analysis Date

May 28, 2024

Page Headline

Adopt a Rhino

Main CTA Text

ADOPT NOW

Language

English

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