The landing page has achieved a score of 70 on mobile device and 76 on desktop. Gain insights into user experiences from both mobile and desktop perspectives in the following section.
UX Performance
Bayfields Eye Tests Landing Page
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.
This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 49 measures. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
The LandingMetrics Benchmark reveals the median performance score derived from 190 landing pages. Each page undergoes rigorous evaluation using 29 metrics, following Viaretina's methodology. The benchmark comprises 9310 measurements and represents over 760 hours of UX research.
The 'Best-in-class' score represents the minimum score required for a landing page to be ranked in the top 10% of the LandingMetrics Benchmark. Situated in the 90th percentile, this score serves as an indicator of superior user experience and effective conversion optimization.
Bayfields Eye Tests Landing Page Insights
Discover the landing page design, attention heatmaps and benchmark comparison.
AI Eye Tracking results for mobile screens on the Bayfields's Landing Page.
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Mobile UX Performance
Disover our objective UX metrics for the mobile version of Bayfields Eye Tests Landing Page.
73
Performance Score
89
Load
77
Scan
65
Act
Mobile UX Score
70
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.
This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 12 metrics for the mobile version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Mobile Load Score
82
/ 100
The Load stage is based on the loading time of the content and how the initial visual cues are sent to confirm the smooth progress of the display process expected by the user.
Mobile Scan Score
76
/ 100
The Scan stage includes, from the first few seconds, the elements influencing the formation of the very first impression. Design's clarity, balance and the ease of reading are both included as part of the Scan score.
Mobile Act Score
62
/ 100
The Act stage focuses on ensuring that the content facilitates quick interpretation of key messages and prompts action through the main call-to-action (CTA). Usability and interaction design related to the mobile CTA "Book your eye test" are evaluated to enhance the achievement of objectives.
Landing Page Desktop Design
Desktop screens from Bayfields Eye Tests Landing Page.
AI Eye Tracking results for desktop screens on the Bayfields's Landing Page.
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Desktop UX Performance
Discover our objective UX metrics for the desktop version of Bayfields Eye Tests Landing Page.
Desktop UX Score
76
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.
This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 11 metrics for the desktop version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Desktop Load Score
96
/ 100
The Load stage evaluates the loading time of the content and how initial visual cues provide confirmation of a smooth display process, aligning with desktop user expectations.
Desktop Scan Score
78
/ 100
The Scan stage, within the initial few seconds, assesses the elements affecting the first impression. It includes the clarity of design, balance, and ease of reading on desktop screens as part of the Scan score.
Desktop Act Score
67
/ 100
The Act stage ensures that the content facilitates rapid interpretation of key messages and prompts action through the main call-to-action (CTA).
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Landing Page Diagnostics
Discover the Bayfields Eye Tests Landing Page through the innovative lens of Landingmetrics' methodology, offering a glimpse into the UX Scorecard insights.
Passed (8)
Outstanding desktop performance across speed, accessibility, SEO, and best practices, showcasing an exemplary user experience.
Immediate rendering of the first visual element on desktop, creating an outstanding initial loading impression.
Rapid display of the largest desktop content element, providing an excellent user experience and content accessibility.
Text readability is good, with minor adjustments needed for even clearer comprehension.
Desktop design is clear with minor areas for enhancement to optimize user understanding.
Good performance in key areas like mobile load efficiency, accessibility, and SEO, with slight room for enhancements to reach peak optimization.
Good initial content rendering speed on mobile, with room for slight optimization.
Mobile design is fairly balanced, but some elements disrupt overall visual harmony.
Adequate ease of interacting with the main mobile CTA, but enhancements would improve usability.
Lack of balance in desktop design elements leads to visual friction and user distraction.
Slow rendering of the main content element on mobile, requiring significant speed improvements.
Learn more on 'Warning' statuses in the UX Scorecard
Failed (4)
Substantial issues with the visibility and placement of the main CTA on desktop; clear enhancements needed for better user guidance and conversion.
Substantial issues with the visibility and positioning of the main CTA on mobile; enhancements needed for clearer user guidance and increased conversions.
Critical lack of coherent flow in desktop key content and primary CTA arrangement, as revealed by predictive eye-tracking; urgent reorganization needed for effective user interaction.
Eye-tracking data reveals a critical disruption in the logical flow of mobile key content and the main CTA, necessitating reorganization for coherent user engagement.
Check out more on 'Failed' statuses in the UX Scorecard
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Our eye tests last 45 minutes, conducted only by optometrists from start to finish. We meticulously check your vision and eye health for real peace of mind.