BT Broadband Landing Page

BT Broadband Landing Page
  • UX Score
    83
BT

Summary

The landing page has achieved a score of 79 on mobile device and 87 on desktop. Gain insights into user experiences from both mobile and desktop perspectives in the following section.

UX Performance

BT Broadband Landing Page
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 49 measures. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
The LandingMetrics Benchmark reveals the median performance score derived from 162 landing pages. Each page undergoes rigorous evaluation using 29 metrics, following Viaretina's methodology. The benchmark comprises 7938 measurements and represents over 648 hours of UX research.
The 'Best-in-class' score represents the minimum score required for a landing page to be ranked in the top 10% of the LandingMetrics Benchmark. Situated in the 90th percentile, this score serves as an indicator of superior user experience and effective conversion optimization.

BT Broadband Landing Page Insights

Discover the landing page design, attention heatmaps and benchmark comparison.

Landing Page Mobile Design

Mobile screens from BT Broadband Landing Page.
BT Broadband Landing Page
Screen 1
Landing Page Mobile Screen 2
Screen 2
Landing Page Mobile Screen 3
Screen 3
Landing Page Mobile Screen 4
Screen 4
Screen 5
Landing Page Mobile Screen 6
Screen 6

Mobile Attention Heatmaps

AI Eye Tracking results for mobile screens on the BT's Landing Page.
BT Broadband
Screen 1
Landing Page Eye Tracking Mobile Screen 2
Screen 2
Landing Page Eye Tracking Mobile Screen 3
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Landing Page Eye Tracking Mobile Screen 4
Screen 4
Landing Page Eye Tracking Mobile Screen 5
Screen 5
Landing Page Eye Tracking Mobile Screen 6
Screen 6

Mobile UX Performance

Disover our objective UX metrics for the mobile version of BT Broadband Landing Page.
83
Performance Score
64
Load
82
Scan
92
Act
Mobile UX Score
79
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 12 metrics for the mobile version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Mobile Load Score
45
/ 100
The Load stage is based on the loading time of the content and how the initial visual cues are sent to confirm the smooth progress of the display process expected by the user.
Mobile Scan Score
79
/ 100
The Scan stage includes, from the first few seconds, the elements influencing the formation of the very first impression. Design's clarity, balance and the ease of reading are both included as part of the Scan score.
Mobile Act Score
93
/ 100
The Act stage focuses on ensuring that the content facilitates quick interpretation of key messages and prompts action through the main call-to-action (CTA). Usability and interaction design related to the mobile CTA "See your deals" are evaluated to enhance the achievement of objectives.

Landing Page Desktop Design

Desktop screens from BT Broadband Landing Page.
BT Broadband Landing Page
Screen 1
Landing Page Screen 2
Screen 2
Landing Page Screen 3
Screen 3
Landing Page Screen 4
Screen 4

Attention Heatmaps

AI Eye Tracking results for desktop screens on the BT's Landing Page.
BT Broadband Landing Page
Screen 1
Landing Page Eye Tracking Screen 2
Screen 2
Landing Page Eye Tracking Screen 3
Screen 3
Landing Page Eye Tracking Screen 4
Screen 4

Desktop UX Performance

Discover our objective UX metrics for the desktop version of BT Broadband Landing Page.
Desktop UX Score
87
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 11 metrics for the desktop version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Desktop Load Score
82
/ 100
The Load stage evaluates the loading time of the content and how initial visual cues provide confirmation of a smooth display process, aligning with desktop user expectations.
Desktop Scan Score
84
/ 100
The Scan stage, within the initial few seconds, assesses the elements affecting the first impression. It includes the clarity of design, balance, and ease of reading on desktop screens as part of the Scan score.
Desktop Act Score
92
/ 100
The Act stage ensures that the content facilitates rapid interpretation of key messages and prompts action through the main call-to-action (CTA).
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Landing Page Diagnostics

Discover the BT Broadband Landing Page through the innovative lens of Landingmetrics' methodology, offering a glimpse into the UX Scorecard insights.

Passed (10)

pass
Text clarity is exceptional, providing superb readability and effortless understanding for users.
pass
Rapid display of the largest desktop content element, providing an excellent user experience and content accessibility.
pass
Desktop design achieves perfect visual balance, offering a stable and harmonious user experience.
pass
The main CTA on desktop is exceptionally visible and strategically positioned, maximizing user engagement and conversion rates.
pass
Good speed in displaying initial content on desktop, with minor enhancements possible for quicker engagement.
pass
Desktop design is clear with minor areas for enhancement to optimize user understanding.
pass
Mobile design displays good clarity, with slight refinements needed to strengthen initial user impression.
pass
Good visual balance in mobile design, with minor adjustments needed for enhanced harmony.
hide
Uncover full diagnostics in the UX Scorecard

Warning (4)

warn
Adequate desktop performance, but enhancements in load times, accessibility, and SEO practices are necessary.
warn
Adequate desktop key content arrangement per predictive eye-tracking results, but further refinements could enhance user navigation and understanding.
warn
Delayed rendering of initial content on mobile, needing improvements for better user impression.
warn
hide
Learn more on 'Warning' statuses in the UX Scorecard

Failed (2)

fail
Substantial issues in mobile loading efficiency, accessibility, and SEO, necessitating focused improvements for a better user experience.
fail
Considerable delay in rendering the largest mobile content, impacting user engagement negatively.
fail
fail
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Check out more on 'Failed' statuses in the UX Scorecard
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BT Broadband Landing Page Details

Discover broadband from BT. Dedicated to bringing you fast, reliable home broadband, it's no wonder that we're the nation's favourite broadband provider.

Brand

BT

Page Title

Broadband | Home Broadband & Line Rental | BT

Analysis Date

April 2, 2024

Page Headline

Get Superfast speeds from only £28.99 a month

Main CTA Text

See your deals

Language

English

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