NOW Mobile Landing Page

NOW
  • UX Score
    76
now-mobile

Summary

The landing page has achieved a score of 71 on mobile device and 81 on desktop. Gain insights into user experiences from both mobile and desktop perspectives in the following section.

UX Performance

NOW Mobile Landing Page
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 49 measures. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
The LandingMetrics Benchmark reveals the median performance score derived from 162 landing pages. Each page undergoes rigorous evaluation using 29 metrics, following Viaretina's methodology. The benchmark comprises 7938 measurements and represents over 648 hours of UX research.
The 'Best-in-class' score represents the minimum score required for a landing page to be ranked in the top 10% of the LandingMetrics Benchmark. Situated in the 90th percentile, this score serves as an indicator of superior user experience and effective conversion optimization.

NOW Mobile Landing Page Insights

Discover the landing page design, attention heatmaps and benchmark comparison.

Landing Page Mobile Design

Mobile screens from NOW Mobile Landing Page.
NOW Mobile
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Landing Page Mobile Screen 2
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Landing Page Mobile Screen 3
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Landing Page Mobile Screen 4
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Landing Page Mobile Screen 5
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Landing Page Mobile Screen 6
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Mobile Attention Heatmaps

AI Eye Tracking results for mobile screens on the NOW's Landing Page.
Landing Page Eye-Tracking Mobile Screen
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Landing Page Eye Tracking Mobile Screen 2
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Landing Page Eye Tracking Mobile Screen 3
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Landing Page Eye Tracking Mobile Screen 4
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Landing Page Eye Tracking Mobile Screen 5
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Landing Page Eye Tracking Mobile Screen 6
Screen 6

Mobile UX Performance

Disover our objective UX metrics for the mobile version of NOW Mobile Landing Page.
76
Performance Score
78
Load
79
Scan
73
Act
Mobile UX Score
71
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 12 metrics for the mobile version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Mobile Load Score
64
/ 100
The Load stage is based on the loading time of the content and how the initial visual cues are sent to confirm the smooth progress of the display process expected by the user.
Mobile Scan Score
75
/ 100
The Scan stage includes, from the first few seconds, the elements influencing the formation of the very first impression. Design's clarity, balance and the ease of reading are both included as part of the Scan score.
Mobile Act Score
71
/ 100
The Act stage focuses on ensuring that the content facilitates quick interpretation of key messages and prompts action through the main call-to-action (CTA). Usability and interaction design related to the mobile CTA "Shop new phones" are evaluated to enhance the achievement of objectives.

Landing Page Desktop Design

Desktop screens from NOW Mobile Landing Page.
NOW Mobile Landing Page
Screen 1
Landing Page Screen 2
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Landing Page Screen 3
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Landing Page Screen 4
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Attention Heatmaps

AI Eye Tracking results for desktop screens on the NOW's Landing Page.
Landing Page Eye Tracking Screen
Screen 1
Landing Page Eye Tracking Screen 2
Screen 2
Landing Page Eye Tracking Screen 3
Screen 3
Landing Page Eye Tracking Screen 4
Screen 4

Desktop UX Performance

Discover our objective UX metrics for the desktop version of NOW Mobile Landing Page.
Desktop UX Score
81
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 11 metrics for the desktop version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Desktop Load Score
92
/ 100
The Load stage evaluates the loading time of the content and how initial visual cues provide confirmation of a smooth display process, aligning with desktop user expectations.
Desktop Scan Score
83
/ 100
The Scan stage, within the initial few seconds, assesses the elements affecting the first impression. It includes the clarity of design, balance, and ease of reading on desktop screens as part of the Scan score.
Desktop Act Score
76
/ 100
The Act stage ensures that the content facilitates rapid interpretation of key messages and prompts action through the main call-to-action (CTA).
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Landing Page Diagnostics

Discover the NOW Mobile Landing Page through the innovative lens of Landingmetrics' methodology, offering a glimpse into the UX Scorecard insights.

Passed (8)

pass
Immediate rendering of the first visual element on desktop, creating an outstanding initial loading impression.
pass
Rapid display of the largest desktop content element, providing an excellent user experience and content accessibility.
pass
Desktop design demonstrates exceptional visual clarity, effectively guiding user focus to key content.
pass
Desktop design achieves perfect visual balance, offering a stable and harmonious user experience.
pass
Solid overall desktop performance with minor areas for optimization in speed, SEO, and adherence to web best practices.
pass
Mobile design displays good clarity, with slight refinements needed to strengthen initial user impression.
pass
pass
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Uncover full diagnostics in the UX Scorecard

Warning (5)

warn
Adequate desktop key content arrangement per predictive eye-tracking results, but further refinements could enhance user navigation and understanding.
warn
Mobile design is fairly balanced, but some elements disrupt overall visual harmony.
warn
Several text passages are complex and hinder easy reading, requiring noticeable simplification.
warn
Noticeable shortcomings in the visibility and placement of the main CTA on mobile, requiring improvements for effective user engagement.
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Learn more on 'Warning' statuses in the UX Scorecard

Failed (3)

fail
Substantial issues with the visibility and placement of the main CTA on desktop; clear enhancements needed for better user guidance and conversion.
fail
Substantial issues in mobile loading efficiency, accessibility, and SEO, necessitating focused improvements for a better user experience.
fail
Eye-tracking data reveals a critical disruption in the logical flow of mobile key content and the main CTA, necessitating reorganization for coherent user engagement.
fail
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Check out more on 'Failed' statuses in the UX Scorecard
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NOW Mobile Landing Page Details

NOW Mobile is a flexible, affordable, prepaid mobile service with unlimited data, calls, and texts, no annual contracts and Nationwide 5G.

Brand

NOW

Page Title

NOW Mobile - Affordable Prepaid Wireless Plans

Analysis Date

May 27, 2024

Page Headline

All the essentials. Just $25/mo per line.

Main CTA Text

Shop new phones

Language

English

Category

Goal

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