Visa Prepaid Cards Landing Page

Visa
  • UX Score
    59
visa-prepaid-cards

Summary

The landing page has achieved a score of 55 on mobile device and 62 on desktop. Gain insights into user experiences from both mobile and desktop perspectives in the following section.

UX Performance

Visa Prepaid Cards Landing Page
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 49 measures. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
The LandingMetrics Benchmark reveals the median performance score derived from 162 landing pages. Each page undergoes rigorous evaluation using 29 metrics, following Viaretina's methodology. The benchmark comprises 7938 measurements and represents over 648 hours of UX research.
The 'Best-in-class' score represents the minimum score required for a landing page to be ranked in the top 10% of the LandingMetrics Benchmark. Situated in the 90th percentile, this score serves as an indicator of superior user experience and effective conversion optimization.

Visa Prepaid Cards Landing Page Insights

Discover the landing page design, attention heatmaps and benchmark comparison.

Landing Page Mobile Design

Mobile screens from Visa Prepaid Cards Landing Page.
Visa Prepaid Cards
Screen 1
Landing Page Mobile Screen 2
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Landing Page Mobile Screen 3
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Landing Page Mobile Screen 4
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Landing Page Mobile Screen 5
Screen 5
Landing Page Mobile Screen 6
Screen 6

Mobile Attention Heatmaps

AI Eye Tracking results for mobile screens on the Visa's Landing Page.
Landing Page Eye-Tracking Mobile Screen
Screen 1
Landing Page Eye Tracking Mobile Screen 2
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Landing Page Eye Tracking Mobile Screen 3
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Landing Page Eye Tracking Mobile Screen 4
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Landing Page Eye Tracking Mobile Screen 5
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Landing Page Eye Tracking Mobile Screen 6
Screen 6

Mobile UX Performance

Disover our objective UX metrics for the mobile version of Visa Prepaid Cards Landing Page.
59
Performance Score
52
Load
78
Scan
49
Act
Mobile UX Score
55
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 12 metrics for the mobile version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Mobile Load Score
30
/ 100
The Load stage is based on the loading time of the content and how the initial visual cues are sent to confirm the smooth progress of the display process expected by the user.
Mobile Scan Score
76
/ 100
The Scan stage includes, from the first few seconds, the elements influencing the formation of the very first impression. Design's clarity, balance and the ease of reading are both included as part of the Scan score.
Mobile Act Score
52
/ 100
The Act stage focuses on ensuring that the content facilitates quick interpretation of key messages and prompts action through the main call-to-action (CTA). Usability and interaction design related to the mobile CTA "Get a Prepaid Card" are evaluated to enhance the achievement of objectives.

Landing Page Desktop Design

Desktop screens from Visa Prepaid Cards Landing Page.
Visa Prepaid Cards Landing Page
Screen 1
Landing Page Screen 2
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Landing Page Screen 3
Screen 3
Landing Page Screen 4
Screen 4

Attention Heatmaps

AI Eye Tracking results for desktop screens on the Visa's Landing Page.
Landing Page Eye Tracking Screen
Screen 1
Landing Page Eye Tracking Screen 2
Screen 2
Landing Page Eye Tracking Screen 3
Screen 3
Landing Page Eye Tracking Screen 4
Screen 4

Desktop UX Performance

Discover our objective UX metrics for the desktop version of Visa Prepaid Cards Landing Page.
Desktop UX Score
62
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 11 metrics for the desktop version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Desktop Load Score
74
/ 100
The Load stage evaluates the loading time of the content and how initial visual cues provide confirmation of a smooth display process, aligning with desktop user expectations.
Desktop Scan Score
81
/ 100
The Scan stage, within the initial few seconds, assesses the elements affecting the first impression. It includes the clarity of design, balance, and ease of reading on desktop screens as part of the Scan score.
Desktop Act Score
47
/ 100
The Act stage ensures that the content facilitates rapid interpretation of key messages and prompts action through the main call-to-action (CTA).
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Landing Page Diagnostics

Discover the Visa Prepaid Cards Landing Page through the innovative lens of Landingmetrics' methodology, offering a glimpse into the UX Scorecard insights.

Passed (4)

pass
Desktop design achieves perfect visual balance, offering a stable and harmonious user experience.
pass
Mobile design achieves perfect visual balance, offering a stable and harmonious user experience.
pass
pass
pass
Text readability is good, with minor adjustments needed for even clearer comprehension.
pass
Good speed in displaying initial content on desktop, with minor enhancements possible for quicker engagement.
pass
pass
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Uncover full diagnostics in the UX Scorecard

Warning (6)

warn
Adequate desktop performance, but enhancements in load times, accessibility, and SEO practices are necessary.
warn
Visual rendering on desktop is fairly uncluttered, however, some elements may benefit from reduced complexity.
warn
Slow rendering of the main desktop content element, requiring considerable improvements for better engagement.
warn
Delayed rendering of initial content on mobile, needing improvements for better user impression.
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Learn more on 'Warning' statuses in the UX Scorecard

Failed (6)

fail
Predictive eye-tracking indicates considerable issues in the logical flow of mobile key content and main CTA on mobile, impacting user experience.
fail
fail
Critical ineffectiveness in the visibility and positioning of the main CTA on desktop; urgent redesign required to facilitate user action and improve conversions.
fail
Critical lack of coherent flow in desktop key content and primary CTA arrangement, as revealed by predictive eye-tracking; urgent reorganization needed for effective user interaction.
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Check out more on 'Failed' statuses in the UX Scorecard
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Visa Prepaid Cards Landing Page Details

Discover the benefits of a Visa Prepaid card – simple, secure, and no credit check required. Learn how to get a prepaid card, a smart money management tool.

Brand

Visa

Page Title

Prepaid Cards | Visa

Analysis Date

April 4, 2024

Page Headline

Visa Prepaid Cards

Main CTA Text

Get a Prepaid Card

Language

English

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