UBS Mortgages Landing Page

UBS
  • UX Score
    84
ubs-mortgages

Summary

The landing page has achieved a score of 82 on mobile device and 87 on desktop. Gain insights into user experiences from both mobile and desktop perspectives in the following section.

UX Performance

UBS Mortgages Landing Page
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 49 measures. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
The LandingMetrics Benchmark reveals the median performance score derived from 162 landing pages. Each page undergoes rigorous evaluation using 29 metrics, following Viaretina's methodology. The benchmark comprises 7938 measurements and represents over 648 hours of UX research.
The 'Best-in-class' score represents the minimum score required for a landing page to be ranked in the top 10% of the LandingMetrics Benchmark. Situated in the 90th percentile, this score serves as an indicator of superior user experience and effective conversion optimization.

UBS Mortgages Landing Page Insights

Discover the landing page design, attention heatmaps and benchmark comparison.

Landing Page Mobile Design

Mobile screens from UBS Mortgages Landing Page.
UBS Mortgages
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Landing Page Mobile Screen 2
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Landing Page Mobile Screen 3
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Landing Page Mobile Screen 4
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Landing Page Mobile Screen 5
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Landing Page Mobile Screen 6
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Mobile Attention Heatmaps

AI Eye Tracking results for mobile screens on the UBS's Landing Page.
Landing Page Eye-Tracking Mobile Screen
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Landing Page Eye Tracking Mobile Screen 2
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Landing Page Eye Tracking Mobile Screen 3
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Landing Page Eye Tracking Mobile Screen 4
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Landing Page Eye Tracking Mobile Screen 5
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Landing Page Eye Tracking Mobile Screen 6
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Mobile UX Performance

Disover our objective UX metrics for the mobile version of UBS Mortgages Landing Page.
84
Performance Score
73
Load
78
Scan
92
Act
Mobile UX Score
82
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 12 metrics for the mobile version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Mobile Load Score
56
/ 100
The Load stage is based on the loading time of the content and how the initial visual cues are sent to confirm the smooth progress of the display process expected by the user.
Mobile Scan Score
77
/ 100
The Scan stage includes, from the first few seconds, the elements influencing the formation of the very first impression. Design's clarity, balance and the ease of reading are both included as part of the Scan score.
Mobile Act Score
95
/ 100
The Act stage focuses on ensuring that the content facilitates quick interpretation of key messages and prompts action through the main call-to-action (CTA). Usability and interaction design related to the mobile CTA "Make an appointment" are evaluated to enhance the achievement of objectives.

Landing Page Desktop Design

Desktop screens from UBS Mortgages Landing Page.
UBS Mortgages Landing Page
Screen 1
Landing Page Screen 2
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Landing Page Screen 3
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Landing Page Screen 4
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Attention Heatmaps

AI Eye Tracking results for desktop screens on the UBS's Landing Page.
Landing Page Eye Tracking Screen
Screen 1
Landing Page Eye Tracking Screen 2
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Landing Page Eye Tracking Screen 3
Screen 3
Landing Page Eye Tracking Screen 4
Screen 4

Desktop UX Performance

Discover our objective UX metrics for the desktop version of UBS Mortgages Landing Page.
Desktop UX Score
87
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 11 metrics for the desktop version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Desktop Load Score
89
/ 100
The Load stage evaluates the loading time of the content and how initial visual cues provide confirmation of a smooth display process, aligning with desktop user expectations.
Desktop Scan Score
79
/ 100
The Scan stage, within the initial few seconds, assesses the elements affecting the first impression. It includes the clarity of design, balance, and ease of reading on desktop screens as part of the Scan score.
Desktop Act Score
90
/ 100
The Act stage ensures that the content facilitates rapid interpretation of key messages and prompts action through the main call-to-action (CTA).
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Landing Page Diagnostics

Discover the UBS Mortgages Landing Page through the innovative lens of Landingmetrics' methodology, offering a glimpse into the UX Scorecard insights.

Passed (11)

pass
Immediate rendering of the first visual element on desktop, creating an outstanding initial loading impression.
pass
Rapid display of the largest desktop content element, providing an excellent user experience and content accessibility.
pass
Desktop design achieves perfect visual balance, offering a stable and harmonious user experience.
pass
Rapid display of the first visual element, offering an excellent initial loading impression on mobile.
pass
Solid overall desktop performance with minor areas for optimization in speed, SEO, and adherence to web best practices.
pass
Good visibility and placement of the main CTA on desktop, with minor improvements possible for enhanced user response.
pass
Mobile design displays good clarity, with slight refinements needed to strengthen initial user impression.
pass
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Uncover full diagnostics in the UX Scorecard

Warning (4)

warn
Visual rendering on desktop is fairly uncluttered, however, some elements may benefit from reduced complexity.
warn
Adequate desktop key content arrangement per predictive eye-tracking results, but further refinements could enhance user navigation and understanding.
warn
Several text passages are complex and hinder easy reading, requiring noticeable simplification.
warn
Significant room for improvement in mobile load times, accessibility compliance, and SEO practices to meet standard web performance benchmarks.
hide
Learn more on 'Warning' statuses in the UX Scorecard

Failed (1)

fail
Considerable delay in rendering the largest mobile content, impacting user engagement negatively.
fail
fail
fail
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Check out more on 'Failed' statuses in the UX Scorecard
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UBS Mortgages Landing Page Details

Which mortgage is right for me? How high are interest rates? Find out all you need to know about mortgages, financing and home ownership in our guides.

Brand

UBS

Page Title

No. 1 in mortgages: Guides, tips and calculator | UBS Switzerland

Analysis Date

April 4, 2024

Page Headline

Mortgages

Main CTA Text

Make an appointment

Language

English

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