Bank of Scotland Classic Account Landing Page

Bank of Scotland
  • UX Score
    61
bank-of-scotland-classic-account

Summary

The landing page has achieved a score of 54 on mobile device and 69 on desktop. Gain insights into user experiences from both mobile and desktop perspectives in the following section.

UX Performance

Bank of Scotland Classic Account Landing Page
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 49 measures. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
The LandingMetrics Benchmark reveals the median performance score derived from 162 landing pages. Each page undergoes rigorous evaluation using 29 metrics, following Viaretina's methodology. The benchmark comprises 7938 measurements and represents over 648 hours of UX research.
The 'Best-in-class' score represents the minimum score required for a landing page to be ranked in the top 10% of the LandingMetrics Benchmark. Situated in the 90th percentile, this score serves as an indicator of superior user experience and effective conversion optimization.

Bank of Scotland Classic Account Landing Page Insights

Discover the landing page design, attention heatmaps and benchmark comparison.

Landing Page Mobile Design

Mobile screens from Bank of Scotland Classic Account Landing Page.
Bank of Scotland Classic Account
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Landing Page Mobile Screen 5
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Landing Page Mobile Screen 6
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Mobile Attention Heatmaps

AI Eye Tracking results for mobile screens on the Bank of Scotland's Landing Page.
Landing Page Eye-Tracking Mobile Screen
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Landing Page Eye Tracking Mobile Screen 2
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Landing Page Eye Tracking Mobile Screen 3
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Landing Page Eye Tracking Mobile Screen 4
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Landing Page Eye Tracking Mobile Screen 5
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Landing Page Eye Tracking Mobile Screen 6
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Mobile UX Performance

Disover our objective UX metrics for the mobile version of Bank of Scotland Classic Account Landing Page.
61
Performance Score
73
Load
75
Scan
48
Act
Mobile UX Score
54
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 12 metrics for the mobile version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Mobile Load Score
59
/ 100
The Load stage is based on the loading time of the content and how the initial visual cues are sent to confirm the smooth progress of the display process expected by the user.
Mobile Scan Score
71
/ 100
The Scan stage includes, from the first few seconds, the elements influencing the formation of the very first impression. Design's clarity, balance and the ease of reading are both included as part of the Scan score.
Mobile Act Score
41
/ 100
The Act stage focuses on ensuring that the content facilitates quick interpretation of key messages and prompts action through the main call-to-action (CTA). Usability and interaction design related to the mobile CTA "Apply today" are evaluated to enhance the achievement of objectives.

Landing Page Desktop Design

Desktop screens from Bank of Scotland Classic Account Landing Page.
Bank of Scotland Classic Account Landing Page
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Landing Page Screen 2
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Landing Page Screen 3
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Landing Page Screen 4
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Attention Heatmaps

AI Eye Tracking results for desktop screens on the Bank of Scotland's Landing Page.
Landing Page Eye Tracking Screen
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Landing Page Eye Tracking Screen 2
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Landing Page Eye Tracking Screen 3
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Landing Page Eye Tracking Screen 4
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Desktop UX Performance

Discover our objective UX metrics for the desktop version of Bank of Scotland Classic Account Landing Page.
Desktop UX Score
69
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 11 metrics for the desktop version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Desktop Load Score
88
/ 100
The Load stage evaluates the loading time of the content and how initial visual cues provide confirmation of a smooth display process, aligning with desktop user expectations.
Desktop Scan Score
80
/ 100
The Scan stage, within the initial few seconds, assesses the elements affecting the first impression. It includes the clarity of design, balance, and ease of reading on desktop screens as part of the Scan score.
Desktop Act Score
55
/ 100
The Act stage ensures that the content facilitates rapid interpretation of key messages and prompts action through the main call-to-action (CTA).
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Landing Page Diagnostics

Discover the Bank of Scotland Classic Account Landing Page through the innovative lens of Landingmetrics' methodology, offering a glimpse into the UX Scorecard insights.

Passed (6)

pass
Rapid display of the largest desktop content element, providing an excellent user experience and content accessibility.
pass
Desktop design achieves perfect visual balance, offering a stable and harmonious user experience.
pass
Mobile design achieves perfect visual balance, offering a stable and harmonious user experience.
pass
Optimal accessibility and ease of interaction with the primary mobile CTA, perfectly tailored for one-handed navigation.
pass
Text readability is good, with minor adjustments needed for even clearer comprehension.
pass
Solid overall desktop performance with minor areas for optimization in speed, SEO, and adherence to web best practices.
pass
pass
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Uncover full diagnostics in the UX Scorecard

Warning (5)

warn
First desktop content is adequately visible, yet quicker rendering would improve user experience.
warn
warn
Several areas in your desktop design are cluttered, detracting from user focus and comprehension.
warn
Significant room for improvement in mobile load times, accessibility compliance, and SEO practices to meet standard web performance benchmarks.
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Learn more on 'Warning' statuses in the UX Scorecard

Failed (5)

fail
Considerable discrepancies in desktop visual order as identified by predictive eye-tracking, affecting user experience and requiring attention.
fail
Noticeable visual clutter in the mobile design needs refinement for clearer user perception.
fail
Critical ineffectiveness in the visibility and positioning of the main CTA on desktop; urgent redesign required to facilitate user action and improve conversions.
fail
Critical issues with the visibility and placement of the main CTA on mobile; urgent redesign required to facilitate user action and enhance conversion effectiveness.
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Check out more on 'Failed' statuses in the UX Scorecard
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Bank of Scotland Classic Account Landing Page Details

Open a straightforward personal bank account with the Bank of Scotland. Apply online today.

Brand

Bank of Scotland

Page Title

Bank of Scotland | Bank Accounts | Classic

Analysis Date

October 24, 2023

Page Headline

Classic Account

Main CTA Text

Apply today

Language

English

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