Swan Landing Page

Swan
  • UX Score
    85
swan-landing-page-design

Summary

The landing page has achieved a score of 80 on mobile device and 89 on desktop. Gain insights into user experiences from both mobile and desktop perspectives in the following section.

UX Performance

Swan Landing Page
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 49 measures. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
The LandingMetrics Benchmark reveals the median performance score derived from 162 landing pages. Each page undergoes rigorous evaluation using 29 metrics, following Viaretina's methodology. The benchmark comprises 7938 measurements and represents over 648 hours of UX research.
The 'Best-in-class' score represents the minimum score required for a landing page to be ranked in the top 10% of the LandingMetrics Benchmark. Situated in the 90th percentile, this score serves as an indicator of superior user experience and effective conversion optimization.

Swan Landing Page Insights

Discover the landing page design, attention heatmaps and benchmark comparison.

Landing Page Mobile Design

Mobile screens from Swan Landing Page.
Swan
Screen 1
Landing Page Mobile Screen 2
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Landing Page Mobile Screen 3
Screen 3
Landing Page Mobile Screen 4
Screen 4
Landing Page Mobile Screen 5
Screen 5
Landing Page Mobile Screen 6
Screen 6

Mobile Attention Heatmaps

AI Eye Tracking results for mobile screens on the Swan's Landing Page.
Landing Page Eye-Tracking Mobile Screen
Screen 1
Landing Page Eye Tracking Mobile Screen 2
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Landing Page Eye Tracking Mobile Screen 3
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Landing Page Eye Tracking Mobile Screen 4
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Landing Page Eye Tracking Mobile Screen 5
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Landing Page Eye Tracking Mobile Screen 6
Screen 6

Mobile UX Performance

Disover our objective UX metrics for the mobile version of Swan Landing Page.
85
Performance Score
68
Load
81
Scan
94
Act
Mobile UX Score
80
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 12 metrics for the mobile version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Mobile Load Score
49
/ 100
The Load stage is based on the loading time of the content and how the initial visual cues are sent to confirm the smooth progress of the display process expected by the user.
Mobile Scan Score
78
/ 100
The Scan stage includes, from the first few seconds, the elements influencing the formation of the very first impression. Design's clarity, balance and the ease of reading are both included as part of the Scan score.
Mobile Act Score
95
/ 100
The Act stage focuses on ensuring that the content facilitates quick interpretation of key messages and prompts action through the main call-to-action (CTA). Usability and interaction design related to the mobile CTA "Request a demo" are evaluated to enhance the achievement of objectives.

Landing Page Desktop Design

Desktop screens from Swan Landing Page.
Swan Landing Page
Screen 1
Landing Page Screen 2
Screen 2
Landing Page Screen 3
Screen 3
Landing Page Screen 4
Screen 4

Attention Heatmaps

AI Eye Tracking results for desktop screens on the Swan's Landing Page.
Landing Page Eye Tracking Screen
Screen 1
Landing Page Eye Tracking Screen 2
Screen 2
Landing Page Eye Tracking Screen 3
Screen 3
Landing Page Eye Tracking Screen 4
Screen 4

Desktop UX Performance

Discover our objective UX metrics for the desktop version of Swan Landing Page.
Desktop UX Score
89
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 11 metrics for the desktop version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Desktop Load Score
86
/ 100
The Load stage evaluates the loading time of the content and how initial visual cues provide confirmation of a smooth display process, aligning with desktop user expectations.
Desktop Scan Score
85
/ 100
The Scan stage, within the initial few seconds, assesses the elements affecting the first impression. It includes the clarity of design, balance, and ease of reading on desktop screens as part of the Scan score.
Desktop Act Score
92
/ 100
The Act stage ensures that the content facilitates rapid interpretation of key messages and prompts action through the main call-to-action (CTA).
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Landing Page Diagnostics

Discover the Swan Landing Page through the innovative lens of Landingmetrics' methodology, offering a glimpse into the UX Scorecard insights.

Passed (10)

pass
Rapid display of the largest desktop content element, providing an excellent user experience and content accessibility.
pass
Desktop design demonstrates exceptional visual clarity, effectively guiding user focus to key content.
pass
Desktop design achieves perfect visual balance, offering a stable and harmonious user experience.
pass
Excellent arrangement of key content and primary CTA on desktop, validated by predictive eye-tracking, facilitating superior user engagement.
pass
Good speed in displaying initial content on desktop, with minor enhancements possible for quicker engagement.
pass
Mobile design displays good clarity, with slight refinements needed to strengthen initial user impression.
pass
pass
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Uncover full diagnostics in the UX Scorecard

Warning (4)

warn
Adequate desktop performance, but enhancements in load times, accessibility, and SEO practices are necessary.
warn
The main CTA is adequately visible on desktop, but could benefit from better positioning or design enhancements for improved interaction.
warn
Several text passages are complex and hinder easy reading, requiring noticeable simplification.
warn
Significant room for improvement in mobile load times, accessibility compliance, and SEO practices to meet standard web performance benchmarks.
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Learn more on 'Warning' statuses in the UX Scorecard

Failed (2)

fail
Significant delay in mobile initial content display, requiring attention for enhanced user experience.
fail
Considerable delay in rendering the largest mobile content, impacting user engagement negatively.
fail
fail
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Check out more on 'Failed' statuses in the UX Scorecard
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How effective is your landing page?

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Swan Landing Page Details

Use Swan's APIs and ready-made white-label interfaces to embed banking features like accounts, cards, and payments into your workflows and UX.

Brand

Swan

Page Title

Swan - The easiest way to embed banking features

Analysis Date

September 8, 2023

Page Headline

The easiest way to embed banking features into your product.

Main CTA Text

Request a demo

Language

English

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