Rocket Lawyer Rocket Legal+ Landing Page

Rocket Lawyer
  • UX Score
    80
rocket-lawyer-rocket-legal

Summary

The landing page has achieved a score of 72 on mobile device and 88 on desktop. Gain insights into user experiences from both mobile and desktop perspectives in the following section.

UX Performance

Rocket Lawyer Rocket Legal+ Landing Page
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 49 measures. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
The LandingMetrics Benchmark reveals the median performance score derived from 162 landing pages. Each page undergoes rigorous evaluation using 29 metrics, following Viaretina's methodology. The benchmark comprises 7938 measurements and represents over 648 hours of UX research.
The 'Best-in-class' score represents the minimum score required for a landing page to be ranked in the top 10% of the LandingMetrics Benchmark. Situated in the 90th percentile, this score serves as an indicator of superior user experience and effective conversion optimization.

Rocket Lawyer Rocket Legal+ Landing Page Insights

Discover the landing page design, attention heatmaps and benchmark comparison.

Landing Page Mobile Design

Mobile screens from Rocket Lawyer Rocket Legal+ Landing Page.
Rocket Lawyer Rocket Legal+
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Landing Page Mobile Screen 2
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Landing Page Mobile Screen 3
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Landing Page Mobile Screen 4
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Landing Page Mobile Screen 5
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Landing Page Mobile Screen 6
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Mobile Attention Heatmaps

AI Eye Tracking results for mobile screens on the Rocket Lawyer's Landing Page.
Landing Page Eye-Tracking Mobile Screen
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Landing Page Eye Tracking Mobile Screen 2
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Landing Page Eye Tracking Mobile Screen 3
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Landing Page Eye Tracking Mobile Screen 4
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Landing Page Eye Tracking Mobile Screen 5
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Landing Page Eye Tracking Mobile Screen 6
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Mobile UX Performance

Disover our objective UX metrics for the mobile version of Rocket Lawyer Rocket Legal+ Landing Page.
80
Performance Score
79
Load
81
Scan
79
Act
Mobile UX Score
72
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 12 metrics for the mobile version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Mobile Load Score
61
/ 100
The Load stage is based on the loading time of the content and how the initial visual cues are sent to confirm the smooth progress of the display process expected by the user.
Mobile Scan Score
80
/ 100
The Scan stage includes, from the first few seconds, the elements influencing the formation of the very first impression. Design's clarity, balance and the ease of reading are both included as part of the Scan score.
Mobile Act Score
71
/ 100
The Act stage focuses on ensuring that the content facilitates quick interpretation of key messages and prompts action through the main call-to-action (CTA). Usability and interaction design related to the mobile CTA "Yes, start my free trial" are evaluated to enhance the achievement of objectives.

Landing Page Desktop Design

Desktop screens from Rocket Lawyer Rocket Legal+ Landing Page.
Rocket Lawyer Rocket Legal+ Landing Page
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Landing Page Screen 2
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Landing Page Screen 3
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Landing Page Screen 4
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Attention Heatmaps

AI Eye Tracking results for desktop screens on the Rocket Lawyer's Landing Page.
Landing Page Eye Tracking Screen
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Landing Page Eye Tracking Screen 2
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Landing Page Eye Tracking Screen 3
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Landing Page Eye Tracking Screen 4
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Desktop UX Performance

Discover our objective UX metrics for the desktop version of Rocket Lawyer Rocket Legal+ Landing Page.
Desktop UX Score
88
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 11 metrics for the desktop version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Desktop Load Score
97
/ 100
The Load stage evaluates the loading time of the content and how initial visual cues provide confirmation of a smooth display process, aligning with desktop user expectations.
Desktop Scan Score
82
/ 100
The Scan stage, within the initial few seconds, assesses the elements affecting the first impression. It includes the clarity of design, balance, and ease of reading on desktop screens as part of the Scan score.
Desktop Act Score
87
/ 100
The Act stage ensures that the content facilitates rapid interpretation of key messages and prompts action through the main call-to-action (CTA).
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Landing Page Diagnostics

Discover the Rocket Lawyer Rocket Legal+ Landing Page through the innovative lens of Landingmetrics' methodology, offering a glimpse into the UX Scorecard insights.

Passed (10)

pass
Outstanding desktop performance across speed, accessibility, SEO, and best practices, showcasing an exemplary user experience.
pass
Immediate rendering of the first visual element on desktop, creating an outstanding initial loading impression.
pass
Rapid display of the largest desktop content element, providing an excellent user experience and content accessibility.
pass
Desktop design achieves perfect visual balance, offering a stable and harmonious user experience.
pass
Text readability is good, with minor adjustments needed for even clearer comprehension.
pass
Desktop design is clear with minor areas for enhancement to optimize user understanding.
pass
Mobile design displays good clarity, with slight refinements needed to strengthen initial user impression.
pass
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Uncover full diagnostics in the UX Scorecard

Warning (2)

warn
Adequate ease of interacting with the main mobile CTA, but enhancements would improve usability.
warn
warn
Significant room for improvement in mobile load times, accessibility compliance, and SEO practices to meet standard web performance benchmarks.
warn
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Learn more on 'Warning' statuses in the UX Scorecard

Failed (4)

fail
Considerable discrepancies in desktop visual order as identified by predictive eye-tracking, affecting user experience and requiring attention.
fail
Considerable delay in rendering the largest mobile content, impacting user engagement negatively.
fail
Eye-tracking data reveals a critical disruption in the logical flow of mobile key content and the main CTA, necessitating reorganization for coherent user engagement.
fail
hide
Check out more on 'Failed' statuses in the UX Scorecard
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Rocket Lawyer Rocket Legal+ Landing Page Details

One membership for everything legal. Try Rocket Lawyer FREE for 7 days. Become a member and get legal help you can trust at prices you can afford.

Brand

Rocket Lawyer

Page Title

Memberships and Pricing - Rocket Lawyer

Analysis Date

April 12, 2023

Page Headline

One membership for everything legal

Main CTA Text

Yes, start my free trial

Language

English

Industry

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