Bloomberg Subscribe Landing Page

Bloomberg
  • UX Score
    80
bloomberg-subscribe

Summary

The landing page has achieved a score of 74 on mobile device and 86 on desktop. Gain insights into user experiences from both mobile and desktop perspectives in the following section.

UX Performance

Bloomberg Subscribe Landing Page
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 49 measures. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
The LandingMetrics Benchmark reveals the median performance score derived from 162 landing pages. Each page undergoes rigorous evaluation using 29 metrics, following Viaretina's methodology. The benchmark comprises 7938 measurements and represents over 648 hours of UX research.
The 'Best-in-class' score represents the minimum score required for a landing page to be ranked in the top 10% of the LandingMetrics Benchmark. Situated in the 90th percentile, this score serves as an indicator of superior user experience and effective conversion optimization.

Bloomberg Subscribe Landing Page Insights

Discover the landing page design, attention heatmaps and benchmark comparison.

Landing Page Mobile Design

Mobile screens from Bloomberg Subscribe Landing Page.
Bloomberg Subscribe
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Landing Page Mobile Screen 2
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Landing Page Mobile Screen 3
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Landing Page Mobile Screen 4
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Landing Page Mobile Screen 5
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Landing Page Mobile Screen 6
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Mobile Attention Heatmaps

AI Eye Tracking results for mobile screens on the Bloomberg's Landing Page.
Landing Page Eye-Tracking Mobile Screen
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Landing Page Eye Tracking Mobile Screen 2
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Landing Page Eye Tracking Mobile Screen 3
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Landing Page Eye Tracking Mobile Screen 4
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Landing Page Eye Tracking Mobile Screen 5
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Landing Page Eye Tracking Mobile Screen 6
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Mobile UX Performance

Disover our objective UX metrics for the mobile version of Bloomberg Subscribe Landing Page.
80
Performance Score
53
Load
77
Scan
93
Act
Mobile UX Score
74
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 12 metrics for the mobile version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Mobile Load Score
31
/ 100
The Load stage is based on the loading time of the content and how the initial visual cues are sent to confirm the smooth progress of the display process expected by the user.
Mobile Scan Score
71
/ 100
The Scan stage includes, from the first few seconds, the elements influencing the formation of the very first impression. Design's clarity, balance and the ease of reading are both included as part of the Scan score.
Mobile Act Score
93
/ 100
The Act stage focuses on ensuring that the content facilitates quick interpretation of key messages and prompts action through the main call-to-action (CTA). Usability and interaction design related to the mobile CTA "Continue with Annual Access" are evaluated to enhance the achievement of objectives.

Landing Page Desktop Design

Desktop screens from Bloomberg Subscribe Landing Page.
Bloomberg Subscribe Landing Page
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Landing Page Screen 2
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Landing Page Screen 3
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Landing Page Screen 4
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Attention Heatmaps

AI Eye Tracking results for desktop screens on the Bloomberg's Landing Page.
Landing Page Eye Tracking Screen
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Landing Page Eye Tracking Screen 2
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Landing Page Eye Tracking Screen 3
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Landing Page Eye Tracking Screen 4
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Desktop UX Performance

Discover our objective UX metrics for the desktop version of Bloomberg Subscribe Landing Page.
Desktop UX Score
86
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 11 metrics for the desktop version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Desktop Load Score
75
/ 100
The Load stage evaluates the loading time of the content and how initial visual cues provide confirmation of a smooth display process, aligning with desktop user expectations.
Desktop Scan Score
83
/ 100
The Scan stage, within the initial few seconds, assesses the elements affecting the first impression. It includes the clarity of design, balance, and ease of reading on desktop screens as part of the Scan score.
Desktop Act Score
93
/ 100
The Act stage ensures that the content facilitates rapid interpretation of key messages and prompts action through the main call-to-action (CTA).
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Landing Page Diagnostics

Discover the Bloomberg Subscribe Landing Page through the innovative lens of Landingmetrics' methodology, offering a glimpse into the UX Scorecard insights.

Passed (8)

pass
Desktop design demonstrates exceptional visual clarity, effectively guiding user focus to key content.
pass
Desktop design achieves perfect visual balance, offering a stable and harmonious user experience.
pass
Excellent arrangement of key content and primary CTA on desktop, validated by predictive eye-tracking, facilitating superior user engagement.
pass
Mobile design achieves perfect visual balance, offering a stable and harmonious user experience.
pass
Good speed in displaying initial content on desktop, with minor enhancements possible for quicker engagement.
pass
Good visibility and placement of the main CTA on mobile, with minor adjustments needed for optimal user interaction.
pass
pass
hide
Uncover full diagnostics in the UX Scorecard

Warning (4)

warn
Adequate desktop performance, but enhancements in load times, accessibility, and SEO practices are necessary.
warn
The main CTA is adequately visible on desktop, but could benefit from better positioning or design enhancements for improved interaction.
warn
Delayed rendering of initial content on mobile, needing improvements for better user impression.
warn
Several areas in the mobile design are cluttered, detracting from user focus and comprehension.
hide
Learn more on 'Warning' statuses in the UX Scorecard

Failed (4)

fail
Text readability faces substantial issues, needing significant clarity enhancements, though not urgently.
fail
Substantial delay in the display of the largest desktop content, negatively impacting user interaction.
fail
Critical shortcomings in mobile speed, accessibility, and SEO; urgent optimization required to meet basic user experience and performance standards.
fail
Critically slow in displaying the largest content on mobile; immediate action required for user retention.
hide
Check out more on 'Failed' statuses in the UX Scorecard
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Bloomberg Subscribe Landing Page Details

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Brand

Bloomberg

Page Title

Bloomberg Subscriptions | Digital, All Access, Corporate & Student

Analysis Date

October 19, 2023

Page Headline

Understand the story behind the story

Main CTA Text

Continue with Annual Access

Language

English

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