The landing page has achieved a score of 72 on mobile device and 74 on desktop. Gain insights into user experiences from both mobile and desktop perspectives in the following section.
UX Performance
Chopard Ice Cube Universe Landing Page
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.
This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 49 measures. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
The LandingMetrics Benchmark reveals the median performance score derived from 162 landing pages. Each page undergoes rigorous evaluation using 29 metrics, following Viaretina's methodology. The benchmark comprises 7938 measurements and represents over 648 hours of UX research.
The 'Best-in-class' score represents the minimum score required for a landing page to be ranked in the top 10% of the LandingMetrics Benchmark. Situated in the 90th percentile, this score serves as an indicator of superior user experience and effective conversion optimization.
Chopard Ice Cube Universe Landing Page Insights
Discover the landing page design, attention heatmaps and benchmark comparison.
AI Eye Tracking results for mobile screens on the Chopard's Landing Page.
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Mobile UX Performance
Disover our objective UX metrics for the mobile version of Chopard Ice Cube Universe Landing Page.
73
Performance Score
64
Load
75
Scan
74
Act
Mobile UX Score
72
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.
This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 12 metrics for the mobile version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Mobile Load Score
49
/ 100
The Load stage is based on the loading time of the content and how the initial visual cues are sent to confirm the smooth progress of the display process expected by the user.
Mobile Scan Score
71
/ 100
The Scan stage includes, from the first few seconds, the elements influencing the formation of the very first impression. Design's clarity, balance and the ease of reading are both included as part of the Scan score.
Mobile Act Score
81
/ 100
The Act stage focuses on ensuring that the content facilitates quick interpretation of key messages and prompts action through the main call-to-action (CTA). Usability and interaction design related to the mobile CTA "DISCOVER THE JEWELRY" are evaluated to enhance the achievement of objectives.
Landing Page Desktop Design
Desktop screens from Chopard Ice Cube Universe Landing Page.
AI Eye Tracking results for desktop screens on the Chopard's Landing Page.
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Desktop UX Performance
Discover our objective UX metrics for the desktop version of Chopard Ice Cube Universe Landing Page.
Desktop UX Score
74
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.
This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 11 metrics for the desktop version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Desktop Load Score
80
/ 100
The Load stage evaluates the loading time of the content and how initial visual cues provide confirmation of a smooth display process, aligning with desktop user expectations.
Desktop Scan Score
79
/ 100
The Scan stage, within the initial few seconds, assesses the elements affecting the first impression. It includes the clarity of design, balance, and ease of reading on desktop screens as part of the Scan score.
Desktop Act Score
68
/ 100
The Act stage ensures that the content facilitates rapid interpretation of key messages and prompts action through the main call-to-action (CTA).
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Landing Page Diagnostics
Discover the Chopard Ice Cube Universe Landing Page through the innovative lens of Landingmetrics' methodology, offering a glimpse into the UX Scorecard insights.
Passed (7)
Immediate rendering of the first visual element on desktop, creating an outstanding initial loading impression.
Rapid display of the largest desktop content element, providing an excellent user experience and content accessibility.
Desktop design achieves perfect visual balance, offering a stable and harmonious user experience.
Rapid display of the first visual element, offering an excellent initial loading impression on mobile.
Desktop design is clear with minor areas for enhancement to optimize user understanding.
Adequate desktop performance, but enhancements in load times, accessibility, and SEO practices are necessary.
Visual rendering on mobile is fairly uncluttered, however, some elements may benefit from reduced complexity.
Predictive eye-tracking data points to significant issues in the logical sequence of desktop key content and primary CTA, requiring notable improvements.
Noticeable shortcomings in the visibility and placement of the main CTA on mobile, requiring improvements for effective user engagement.
Learn more on 'Warning' statuses in the UX Scorecard
Failed (4)
Substantial issues with the visibility and placement of the main CTA on desktop; clear enhancements needed for better user guidance and conversion.
Substantial issues in mobile loading efficiency, accessibility, and SEO, necessitating focused improvements for a better user experience.
Text clarity is critically poor, necessitating immediate and comprehensive revisions for readability.
Critically slow in displaying the largest content on mobile; immediate action required for user retention.
Check out more on 'Failed' statuses in the UX Scorecard
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