Novo Nordisk NovoDetect Landing Page

Novo Nordisk
  • UX Score
    51
novo-nordisk-novodetect

Summary

The landing page has achieved a score of 49 on mobile device and 54 on desktop. Gain insights into user experiences from both mobile and desktop perspectives in the following section.

UX Performance

Novo Nordisk NovoDetect Landing Page
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 49 measures. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
The LandingMetrics Benchmark reveals the median performance score derived from 162 landing pages. Each page undergoes rigorous evaluation using 29 metrics, following Viaretina's methodology. The benchmark comprises 7938 measurements and represents over 648 hours of UX research.
The 'Best-in-class' score represents the minimum score required for a landing page to be ranked in the top 10% of the LandingMetrics Benchmark. Situated in the 90th percentile, this score serves as an indicator of superior user experience and effective conversion optimization.

Novo Nordisk NovoDetect Landing Page Insights

Discover the landing page design, attention heatmaps and benchmark comparison.

Landing Page Mobile Design

Mobile screens from Novo Nordisk NovoDetect Landing Page.
Novo Nordisk NovoDetect
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Landing Page Mobile Screen 2
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Landing Page Mobile Screen 4
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Landing Page Mobile Screen 5
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Landing Page Mobile Screen 6
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Mobile Attention Heatmaps

AI Eye Tracking results for mobile screens on the Novo Nordisk's Landing Page.
Landing Page Eye-Tracking Mobile Screen
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Landing Page Eye Tracking Mobile Screen 2
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Landing Page Eye Tracking Mobile Screen 3
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Landing Page Eye Tracking Mobile Screen 4
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Landing Page Eye Tracking Mobile Screen 5
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Landing Page Eye Tracking Mobile Screen 6
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Mobile UX Performance

Disover our objective UX metrics for the mobile version of Novo Nordisk NovoDetect Landing Page.
51
Performance Score
66
Load
70
Scan
34
Act
Mobile UX Score
49
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 12 metrics for the mobile version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Mobile Load Score
48
/ 100
The Load stage is based on the loading time of the content and how the initial visual cues are sent to confirm the smooth progress of the display process expected by the user.
Mobile Scan Score
68
/ 100
The Scan stage includes, from the first few seconds, the elements influencing the formation of the very first impression. Design's clarity, balance and the ease of reading are both included as part of the Scan score.
Mobile Act Score
38
/ 100
The Act stage focuses on ensuring that the content facilitates quick interpretation of key messages and prompts action through the main call-to-action (CTA). Usability and interaction design related to the mobile CTA "Order a NovoDETECT™ Sample Collection Kit" are evaluated to enhance the achievement of objectives.

Landing Page Desktop Design

Desktop screens from Novo Nordisk NovoDetect Landing Page.
Novo Nordisk NovoDetect Landing Page
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Landing Page Screen 2
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Landing Page Screen 3
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Landing Page Screen 4
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Attention Heatmaps

AI Eye Tracking results for desktop screens on the Novo Nordisk's Landing Page.
Landing Page Eye Tracking Screen
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Landing Page Eye Tracking Screen 2
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Landing Page Eye Tracking Screen 3
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Landing Page Eye Tracking Screen 4
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Desktop UX Performance

Discover our objective UX metrics for the desktop version of Novo Nordisk NovoDetect Landing Page.
Desktop UX Score
54
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 11 metrics for the desktop version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Desktop Load Score
85
/ 100
The Load stage evaluates the loading time of the content and how initial visual cues provide confirmation of a smooth display process, aligning with desktop user expectations.
Desktop Scan Score
72
/ 100
The Scan stage, within the initial few seconds, assesses the elements affecting the first impression. It includes the clarity of design, balance, and ease of reading on desktop screens as part of the Scan score.
Desktop Act Score
31
/ 100
The Act stage ensures that the content facilitates rapid interpretation of key messages and prompts action through the main call-to-action (CTA).
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Landing Page Diagnostics

Discover the Novo Nordisk NovoDetect Landing Page through the innovative lens of Landingmetrics' methodology, offering a glimpse into the UX Scorecard insights.

Passed (4)

pass
Rapid display of the largest desktop content element, providing an excellent user experience and content accessibility.
pass
Desktop design achieves perfect visual balance, offering a stable and harmonious user experience.
pass
Mobile design achieves perfect visual balance, offering a stable and harmonious user experience.
pass
pass
Good speed in displaying initial content on desktop, with minor enhancements possible for quicker engagement.
pass
pass
pass
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Uncover full diagnostics in the UX Scorecard

Warning (5)

warn
Adequate desktop performance, but enhancements in load times, accessibility, and SEO practices are necessary.
warn
Visual rendering on mobile is fairly uncluttered, however, some elements may benefit from reduced complexity.
warn
Several areas in your desktop design are cluttered, detracting from user focus and comprehension.
warn
Delayed rendering of initial content on mobile, needing improvements for better user impression.
hide
Learn more on 'Warning' statuses in the UX Scorecard

Failed (7)

fail
Substantial issues in mobile loading efficiency, accessibility, and SEO, necessitating focused improvements for a better user experience.
fail
Considerable delay in rendering the largest mobile content, impacting user engagement negatively.
fail
Text clarity is critically poor, necessitating immediate and comprehensive revisions for readability.
fail
Critical ineffectiveness in the visibility and positioning of the main CTA on desktop; urgent redesign required to facilitate user action and improve conversions.
hide
Check out more on 'Failed' statuses in the UX Scorecard
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Novo Nordisk NovoDetect Landing Page Details

Diagnosing genetic kidney stone disease; NovoDETECT? is a no-charge diagnostic, genetic testing and genetic counseling service.

Brand

Novo Nordisk

Page Title

NovoDETECT™ Genetic Testing

Analysis Date

November 6, 2023

Page Headline

NovoDETECT™

Main CTA Text

Order a NovoDETECT™ Sample Collection Kit

Language

English

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