Tesla Insurance Landing Page

Tesla
  • UX Score
    71
tesla-insurance

Summary

The landing page has achieved a score of 70 on mobile device and 72 on desktop. Gain insights into user experiences from both mobile and desktop perspectives in the following section.

UX Performance

Tesla Insurance Landing Page
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 49 measures. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
The LandingMetrics Benchmark reveals the median performance score derived from 162 landing pages. Each page undergoes rigorous evaluation using 29 metrics, following Viaretina's methodology. The benchmark comprises 7938 measurements and represents over 648 hours of UX research.
The 'Best-in-class' score represents the minimum score required for a landing page to be ranked in the top 10% of the LandingMetrics Benchmark. Situated in the 90th percentile, this score serves as an indicator of superior user experience and effective conversion optimization.

Tesla Insurance Landing Page Insights

Discover the landing page design, attention heatmaps and benchmark comparison.

Landing Page Mobile Design

Mobile screens from Tesla Insurance Landing Page.
Tesla Insurance
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Landing Page Mobile Screen 2
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Landing Page Mobile Screen 3
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Landing Page Mobile Screen 4
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Landing Page Mobile Screen 5
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Landing Page Mobile Screen 6
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Mobile Attention Heatmaps

AI Eye Tracking results for mobile screens on the Tesla's Landing Page.
Landing Page Eye-Tracking Mobile Screen
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Landing Page Eye Tracking Mobile Screen 2
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Landing Page Eye Tracking Mobile Screen 3
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Landing Page Eye Tracking Mobile Screen 4
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Landing Page Eye Tracking Mobile Screen 5
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Landing Page Eye Tracking Mobile Screen 6
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Mobile UX Performance

Disover our objective UX metrics for the mobile version of Tesla Insurance Landing Page.
71
Performance Score
64
Load
78
Scan
71
Act
Mobile UX Score
70
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 12 metrics for the mobile version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Mobile Load Score
41
/ 100
The Load stage is based on the loading time of the content and how the initial visual cues are sent to confirm the smooth progress of the display process expected by the user.
Mobile Scan Score
76
/ 100
The Scan stage includes, from the first few seconds, the elements influencing the formation of the very first impression. Design's clarity, balance and the ease of reading are both included as part of the Scan score.
Mobile Act Score
79
/ 100
The Act stage focuses on ensuring that the content facilitates quick interpretation of key messages and prompts action through the main call-to-action (CTA). Usability and interaction design related to the mobile CTA "Get Insurance" are evaluated to enhance the achievement of objectives.

Landing Page Desktop Design

Desktop screens from Tesla Insurance Landing Page.
Tesla Insurance Landing Page
Screen 1
Landing Page Screen 2
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Landing Page Screen 3
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Landing Page Screen 4
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Attention Heatmaps

AI Eye Tracking results for desktop screens on the Tesla's Landing Page.
Landing Page Eye Tracking Screen
Screen 1
Landing Page Eye Tracking Screen 2
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Landing Page Eye Tracking Screen 3
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Landing Page Eye Tracking Screen 4
Screen 4

Desktop UX Performance

Discover our objective UX metrics for the desktop version of Tesla Insurance Landing Page.
Desktop UX Score
72
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 11 metrics for the desktop version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Desktop Load Score
87
/ 100
The Load stage evaluates the loading time of the content and how initial visual cues provide confirmation of a smooth display process, aligning with desktop user expectations.
Desktop Scan Score
79
/ 100
The Scan stage, within the initial few seconds, assesses the elements affecting the first impression. It includes the clarity of design, balance, and ease of reading on desktop screens as part of the Scan score.
Desktop Act Score
62
/ 100
The Act stage ensures that the content facilitates rapid interpretation of key messages and prompts action through the main call-to-action (CTA).
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Landing Page Diagnostics

Discover the Tesla Insurance Landing Page through the innovative lens of Landingmetrics' methodology, offering a glimpse into the UX Scorecard insights.

Passed (5)

pass
Desktop design demonstrates exceptional visual clarity, effectively guiding user focus to key content.
pass
pass
pass
pass
Solid overall desktop performance with minor areas for optimization in speed, SEO, and adherence to web best practices.
pass
Good speed in displaying initial content on desktop, with minor enhancements possible for quicker engagement.
pass
Good rendering speed for the largest content on desktop, with slight adjustments needed for enhanced performance.
pass
Mobile design displays good clarity, with slight refinements needed to strengthen initial user impression.
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Uncover full diagnostics in the UX Scorecard

Warning (7)

warn
Moderate performance in mobile speed and accessibility; targeted improvements needed to boost SEO and adhere to web best practices.
warn
Adequate ease of interacting with the main mobile CTA, but enhancements would improve usability.
warn
Several text passages are complex and hinder easy reading, requiring noticeable simplification.
warn
Lack of balance in desktop design elements leads to visual friction and user distraction.
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Learn more on 'Warning' statuses in the UX Scorecard

Failed (4)

fail
Substantial issues with the visibility and placement of the main CTA on desktop; clear enhancements needed for better user guidance and conversion.
fail
Significant delay in mobile initial content display, requiring attention for enhanced user experience.
fail
Critical lack of coherent flow in desktop key content and primary CTA arrangement, as revealed by predictive eye-tracking; urgent reorganization needed for effective user interaction.
fail
Critically slow in displaying the largest content on mobile; immediate action required for user retention.
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Check out more on 'Failed' statuses in the UX Scorecard
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Tesla Insurance Landing Page Details

Tesla vehicles are some of the most advanced on the road, and with Tesla Insurance you have access to tools that can help you drive safer. Sign up through the Tesla app and get insurance that rewards you for safe driving behavior.

Brand

Tesla

Page Title

Insurance | Tesla

Analysis Date

October 10, 2023

Page Headline

Insurance

Main CTA Text

Get Insurance

Language

English

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