Inspiration for Excellence

Best Calls to Action on Ecommerce Landing Pages

 A Call to Action (CTA) is an indispensable tool in encouraging consumers to interact directly with an ecommerce brand, whether it’s through engaging product descriptions, compelling promotional videos, or a digital interaction such as clicking a button on an online store. On ecommerce websites, CTAs are critical to the user interface design, often accentuated by visually appealing buttons and persuasive messages. These elements are crucial in directing shoppers toward specific actions that enhance their shopping experience, such as adding items to their cart or taking advantage of limited-time offers.  

The efficacy of a CTA is essential to the success of an ecommerce landing page. When precisely designed, a call to action immediately captures the attention of visitors, giving them a straightforward choice: to act or browse further. This choice is vital in driving transactions, from increasing cart additions to boosting overall sales.

 

In this analysis, we conduct a data-driven examination of various ecommerce landing pages, assessing their performance based on the effectiveness of their CTA design. Our methodology, founded on empirical evidence and scientific approaches, employs the Act Score—a metric for evaluating CTA efficiency. By utilizing predictive eye-tracking technology, we investigate the timing and visibility of CTAs and review ergonomic design factors to calculate the Act Score. This comprehensive strategy allows us to effectively determine how CTAs influence shopper behavior and enhance conversion rates, providing actionable insights for optimizing user engagement on ecommerce platforms.

 

Landing Pages with the Most Effective CTA

Explore our curated collection of landing pages, meticulously ranked based on CTA effectiveness. These exemplary cases stem from our extensive UX benchmarking process.

Apple

Apple iPhone 15 Landing Page
The Apple iPhone 15 Landing Page with the CTA button "Buy" is getting 95/100 (Act Score) on the desktop version.
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Birchbox

Birchbox Landing Page
The Birchbox Landing Page with the CTA button "Build Your Box" is getting 95/100 (Act Score) on the desktop version.
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Big Bus Tours

Big Bus Tours Miami Landing Page
The Big Bus Tours Miami Landing Page with the CTA button "BUY TICKETS" is getting 94/100 (Act Score) on the desktop version.
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Branch

Branch For Teams Landing Page
The Branch For Teams Landing Page with the CTA button "BUILD MY OFFICE" is getting 94/100 (Act Score) on the desktop version.
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Sol'ace

Sol'ace Landing Page
The Sol'ace Landing Page with the CTA button "SHOP ALL" is getting 93/100 (Act Score) on the desktop version.
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Olipop

Olipop Subscription Landing Page
The Olipop Subscription Landing Page with the CTA button "Subscribe Today" is getting 93/100 (Act Score) on the desktop version.
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Gucci

Gucci Ophidia Mini Tote Bag Landing Page
The Gucci Ophidia Mini Tote Bag Landing Page with the CTA button "ADD TO SHOPPING BAG" is getting 93/100 (Act Score) on the desktop version.
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Dji

Dji Air 3 Landing Page
The Dji Air 3 Landing Page with the CTA button "Shop Now" is getting 92/100 (Act Score) on the desktop version.
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Tolltickets

Tolltickets Toll Boxes Plans Landing Page
The Tolltickets Toll Boxes Plans Landing Page with the CTA button "Choose your product" is getting 92/100 (Act Score) on the desktop version.
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Huawei

Huawei Mate X3 Landing Page
The Huawei Mate X3 Landing Page with the CTA button "Buy" is getting 91/100 (Act Score) on the desktop version.
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Mobile Landing Pages with the Most Effective CTA

Apple

Apple iPhone 15Eye-Tracking Overview
The Apple iPhone 15 Landing Page with the CTA button "Buy" is getting 95/100 (Act Score) on the mobile version.
Learn more from this case study

Tolltickets

Tolltickets Toll boxes plansEye-Tracking Overview
The Tolltickets Toll Boxes Plans Landing Page with the CTA button "Choose your product" is getting 95/100 (Act Score) on the mobile version.
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Opal

Opal C1Eye-Tracking Overview
The Opal C1 Landing Page with the CTA button "Order Now" is getting 93/100 (Act Score) on the mobile version.
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Zola

Zola Guest ListEye-Tracking Overview
The Zola Guest List Landing Page with the CTA button "Start your guest list" is getting 93/100 (Act Score) on the mobile version.
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M&Ms

M&MsEye-Tracking Overview
The M&Ms Landing Page with the CTA button "design your own" is getting 92/100 (Act Score) on the mobile version.
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Big Bus Tours

Big Bus Tours MiamiEye-Tracking Overview
The Big Bus Tours Miami Landing Page with the CTA button "BUY TICKETS" is getting 92/100 (Act Score) on the mobile version.
Learn more from this case study

Olipop

Olipop SubscriptionEye-Tracking Overview
The Olipop Subscription Landing Page with the CTA button "Subscribe Today" is getting 91/100 (Act Score) on the mobile version.
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The North Face

The North Face Gift CardEye-Tracking Overview
The The North Face Gift Card Landing Page with the CTA button "SHOP DIGITAL GIFT CARDS" is getting 89/100 (Act Score) on the mobile version.
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Verizon

Verizon myPlanEye-Tracking Overview
The Verizon myPlan Landing Page with the CTA button "Get Started" is getting 89/100 (Act Score) on the mobile version.
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Mooala

MooalaEye-Tracking Overview
The Mooala Landing Page with the CTA button "SHOP ALL" is getting 88/100 (Act Score) on the mobile version.
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CTA Best Practices for Ecommerce Brands

Optimizing Calls to Action (CTAs) for ecommerce can greatly enhance customer engagement and conversions:

  • Clear and Direct Communication: Ensure your CTAs like 'Add to Cart' or 'Buy Now' are straightforward, helping customers understand exactly what they need to do next.
  • Action-Oriented Language: Use verbs that encourage immediate action, such as 'Shop', 'Order', or 'Get Yours'. These commands can excite customers about the prospect of purchasing new products.
  • Highlight Benefits: Communicate the advantages of engaging with the CTA. For instance, if offering a special discount, use 'Subscribe and save 10% on your first order!'
  • Visually Striking Design: Design your CTAs with bold, contrasting colors that stand out but remain aesthetic with your brand's theme. This is essential for catching the user's eye on cluttered ecommerce pages.
  • Strategic Placement: Position CTAs in high-visibility areas, preferably above the fold to ensure they are seen immediately, which is vital on product and checkout pages.
  • Optimize for Mobile Users: With many users shopping on mobile, ensure that CTAs are easily clickable and visible across different devices.
  • Create Urgency and Scarcity: Use phrases like 'Limited Time Offer' or 'While Supplies Last' to create urgency, spurring customers to make faster purchase decisions.

By implementing these focused CTA strategies, ecommerce brands can more effectively guide customers through their purchasing process, from product discovery to final transaction.

Conclusion

Throughout this article, we've explored exemplary landing pages that demonstrate the power of well-crafted CTAs, all underpinned by rigorous data and scientific methodology. By adhering to best practices tailored to Ecommerce, these landing pages not only serve as a source of inspiration but also set benchmarks for successful digital engagement.

Curious to get insights from a new and pragmatic way to elevate your digital strategy? Assess your own landing pages to uncover hidden opportunities for growth and refinement. Embrace a fresh perspective on conversion rate optimization and watch your results transform. Learn more about our unique assessment process and begin your journey to digital excellence today.

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