Inspiration for Excellence

Best Calls to Action: Non-Profit & Charity Landing Pages

A Call to Action (CTA) is a critical element in inspiring an audience to interact directly with a non-profit organization, whether through an impactful speech, a compelling article, or a digital interaction such as clicking a button on a charity's website. On these webpages, CTAs are essential to the user interface design, often emphasized with visibly impactful buttons and heartfelt messages. These elements are crucial in guiding supporters towards taking specific actions that advance the organization's mission, such as making a donation or signing up to volunteer.  

The effectiveness of a CTA is crucial to the success of a non-profit landing page. When thoughtfully designed, a call to action immediately grabs the attention of visitors, offering them a clear choice: to contribute or not. This decision is pivotal in driving organizational support, from boosting donations to increasing volunteer engagement.

In this analysis, we conduct a data-driven review of various non-profit landing pages, evaluating their performance based on the effectiveness of their CTA design. Our methodology, grounded in empirical data and scientific methods, employs the Act Score—a metric that measures CTA efficiency. By utilizing predictive eye-tracking technology, we assess the timing and arrangement of CTAs and review ergonomic design factors to compute the Act Score. This comprehensive approach allows us to effectively determine how well CTAs mobilize supporters and convert visitors into active participants, providing actionable insights for optimizing user engagement on non-profit platforms.

Landing Pages with the Most Effective CTA

Explore our curated collection of landing pages, meticulously ranked based on CTA effectiveness. These exemplary cases stem from our extensive UX benchmarking process.

Save the Children Fund

Save the Children Donate Landing Page
The Save the Children Donate Landing Page with the CTA button "DONATE NOW" is getting 94/100 (Act Score) on the desktop version.
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WWF

WWF Adopt a Rhino Landing Page
The WWF Adopt a Rhino Landing Page with the CTA button "ADOPT NOW" is getting 92/100 (Act Score) on the desktop version.
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SeaTrees

SeaTrees Donation Landing Page
The SeaTrees Donation Landing Page with the CTA button "Add to Cart" is getting 89/100 (Act Score) on the desktop version.
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National Eagle Center

National Eagle Center Donate Landing Page
The National Eagle Center Donate Landing Page with the CTA button "DONATE" is getting 72/100 (Act Score) on the desktop version.
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Mobile Landing Pages with the Most Effective CTA

Save the Children Fund

Save the Children DonateEye-Tracking Overview
The Save the Children Donate Landing Page with the CTA button "DONATE NOW" is getting 89/100 (Act Score) on the mobile version.
Learn more from this case study

SeaTrees

SeaTrees DonationEye-Tracking Overview
The SeaTrees Donation Landing Page with the CTA button "Add to Cart" is getting 85/100 (Act Score) on the mobile version.
Learn more from this case study

National Eagle Center

National Eagle Center DonateEye-Tracking Overview
The National Eagle Center Donate Landing Page with the CTA button "DONATE" is getting 59/100 (Act Score) on the mobile version.
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WWF

WWF Adopt a RhinoEye-Tracking Overview
The WWF Adopt a Rhino Landing Page with the CTA button "ADOPT NOW" is getting 52/100 (Act Score) on the mobile version.
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CTA Best Practices for Non-Profit Organizations

Optimizing Calls to Action (CTAs) for non-profit organizations is crucial for increasing engagement and driving successful conversions:

  • Visually Striking Design: Design your CTAs with bold, contrasting colors that align with your organization's brand but stand out on your web pages. This helps them attract the user’s attention, essential for busy donation or campaign pages.
  • Clear and Direct Communication: Ensure that your CTAs like 'Donate Now' or 'Volunteer Today' are straightforward, allowing supporters to know exactly what actions they are expected to take.
  • Action-Oriented Language: Use verbs that encourage immediate action, such as 'Join', 'Give', or 'Help'. These commands inspire potential donors or volunteers about the impact of their contribution.
  • Optimize for Mobile Users: With many supporters accessing information on their mobile devices, ensure that your CTAs are easily clickable and visible across all screen sizes.
  • Highlight Benefits: Communicate the value of engaging with the CTA. For instance, if encouraging participation in a program, use 'Sign Up to Make a Difference' to emphasize the personal impact of getting involved.
  • Create Urgency and Scarcity: Use time-sensitive phrases like 'Act Now' or 'Limited Time to Join' to instill a sense of urgency, encouraging quicker action from your audience.
  • Strategic Placement: Position CTAs in prominent locations, ideally above the fold and at critical points on your pages to ensure they are immediately visible without scrolling.

By implementing these tailored CTA strategies, non-profit organizations can more effectively guide potential donors and volunteers from interest to action, enhancing overall engagement and support.

Conclusion

Throughout this article, we've explored exemplary landing pages that demonstrate the power of well-crafted CTAs, all underpinned by rigorous data and scientific methodology. By adhering to best practices tailored to Non-Profit & Charity, these landing pages not only serve as a source of inspiration but also set benchmarks for successful digital engagement.

Curious to get insights from a new and pragmatic way to elevate your digital strategy? Assess your own landing pages to uncover hidden opportunities for growth and refinement. Embrace a fresh perspective on conversion rate optimization and watch your results transform. Learn more about our unique assessment process and begin your journey to digital excellence today.

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