Inspiration for Excellence

Leading B2B Landing Pages for Visual Experience

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In the competitive realm of B2B markets, where decision-making is swift and critical, the visual appeal of a B2B landing page is not merely important - it is fundamental. A thoughtfully designed visual interface does more than attract the eye; it establishes a compelling first impression that is pivotal in influencing business clients' behaviors and shaping their perception of the brand. When business professionals visit a site, they quickly form judgments; within seconds, they decide whether to engage further or disengage. A superior visual experience maintains their attention by strategically highlighting essential business solutions in an appealing and organized manner, thus enhancing discovery and fostering deeper business engagement. Investing in the visual quality of your landing page is crucial for any B2B brand looking to differentiate itself and make a significant impact in the dense digital business environment.

Landing Pages with the Best Design

Explore our curated collection of B2B landing pages, meticulously ranked based on the Scan Score, which evaluates how effectively users can scan and comprehend both the visual and textual content of a webpage. Influenced by layout clarity, visual hierarchy, content organization, and readability, a high Scan Score indicates a webpage that is visually appealing and easy to understand at first glance, enhancing user engagement and navigation efficiency.

Uvodo

Uvodo Card Landing Page
The Uvodo Card Landing Page is getting 88/100 (Scan Score) on the desktop version.
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Overthink Group

Overthink Newsletter Landing Page
The Overthink Newsletter Landing Page is getting 87/100 (Scan Score) on the desktop version.
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Swan

Swan Landing Page
The Swan Landing Page is getting 85/100 (Scan Score) on the desktop version.
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Workable

Workable Survey Report Landing Page
The Workable Survey Report Landing Page is getting 85/100 (Scan Score) on the desktop version.
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Gusto

Gusto Wallet Mobile App Landing Page
The Gusto Wallet Mobile App Landing Page is getting 85/100 (Scan Score) on the desktop version.
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Zendesk

Zendesk Voice Landing Page
The Zendesk Voice Landing Page is getting 85/100 (Scan Score) on the desktop version.
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Shopify

Shopify Free Trial Landing Page
The Shopify Free Trial Landing Page is getting 84/100 (Scan Score) on the desktop version.
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Wix

Wix Logo Maker Landing Page
The Wix Logo Maker Landing Page is getting 84/100 (Scan Score) on the desktop version.
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Gong

Gong for Marketing Landing Page
The Gong for Marketing Landing Page is getting 84/100 (Scan Score) on the desktop version.
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LEX Reception

LEX Reception Mobile App Landing Page
The LEX Reception Mobile App Landing Page is getting 83/100 (Scan Score) on the desktop version.
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Mobile Landing Pages with the Best Design

Uvodo

Uvodo Card
The Uvodo Card Landing Page is getting 84/100 (Scan Score) on the mobile version.
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Brevo

Brevo
The Brevo Landing Page is getting 82/100 (Scan Score) on the mobile version.
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Overthink Group

Overthink Newsletter
The Overthink Newsletter Landing Page is getting 80/100 (Scan Score) on the mobile version.
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Workable

Workable Survey Report
The Workable Survey Report Landing Page is getting 79/100 (Scan Score) on the mobile version.
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Dji

Dji Air 3
The Dji Air 3 Landing Page is getting 79/100 (Scan Score) on the mobile version.
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Gusto

Gusto Wallet Mobile App
The Gusto Wallet Mobile App Landing Page is getting 79/100 (Scan Score) on the mobile version.
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Swan

Swan
The Swan Landing Page is getting 78/100 (Scan Score) on the mobile version.
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Shopify

Shopify Free Trial
The Shopify Free Trial Landing Page is getting 78/100 (Scan Score) on the mobile version.
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Antimetal

Antimetal
The Antimetal Landing Page is getting 78/100 (Scan Score) on the mobile version.
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Wix

Wix Logo Maker
The Wix Logo Maker Landing Page is getting 78/100 (Scan Score) on the mobile version.
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Landing Pages with the Most Effective CTA

Explore our curated collection of B2B landing pages, meticulously ranked based on CTA effectiveness. These exemplary cases stem from our extensive UX benchmarking process.

Shopify

Shopify Free Trial Landing Page
The Shopify Free Trial Landing Page with the CTA button "Start free trial" is getting 96/100 (Act Score) on the desktop version.
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Wix

Wix Logo Maker Landing Page
The Wix Logo Maker Landing Page with the CTA button "Get My Logo" is getting 95/100 (Act Score) on the desktop version.
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Semrush

Semrush Landing Page
The Semrush Landing Page with the CTA button "Start now" is getting 95/100 (Act Score) on the desktop version.
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Siemens

Siemens Water Industry Landing Page
The Siemens Water Industry Landing Page with the CTA button "Download the brochure" is getting 95/100 (Act Score) on the desktop version.
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Nanoracks

Nanoracks Satellite Launch Landing Page
The Nanoracks Satellite Launch Landing Page with the CTA button "CONTACT US" is getting 95/100 (Act Score) on the desktop version.
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Demarca

Demarca Web Design Landing Page
The Demarca Web Design Landing Page with the CTA button "Let's Talk" is getting 95/100 (Act Score) on the desktop version.
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OpenAI

OpenAI ChatGPT Enterprise Landing Page
The OpenAI ChatGPT Enterprise Landing Page with the CTA button "Talk with our team" is getting 95/100 (Act Score) on the desktop version.
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Antimetal

Antimetal Landing Page
The Antimetal Landing Page with the CTA button "Preview Savings" is getting 94/100 (Act Score) on the desktop version.
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TikTok

TikTok for Business Landing Page
The TikTok for Business Landing Page with the CTA button "Create now" is getting 94/100 (Act Score) on the desktop version.
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Northvolt

Northvolt Sustainability Report Landing Page
The Northvolt Sustainability Report Landing Page with the CTA button "Read the report" is getting 94/100 (Act Score) on the desktop version.
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Mobile Landing Pages with the Most Effective CTA

Wix

Wix Logo MakerEye-Tracking Overview
The Wix Logo Maker Landing Page with the CTA button "Get My Logo" is getting 96/100 (Act Score) on the mobile version.
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Realtor

Realtor MarketingEye-Tracking Overview
The Realtor Marketing Landing Page with the CTA button "Request a demo" is getting 96/100 (Act Score) on the mobile version.
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Swan

SwanEye-Tracking Overview
The Swan Landing Page with the CTA button "Request a demo" is getting 95/100 (Act Score) on the mobile version.
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TikTok

TikTok for BusinessEye-Tracking Overview
The TikTok for Business Landing Page with the CTA button "Create now" is getting 95/100 (Act Score) on the mobile version.
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Semrush

SemrushEye-Tracking Overview
The Semrush Landing Page with the CTA button "Start now" is getting 95/100 (Act Score) on the mobile version.
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Edx

edX EnterpriseEye-Tracking Overview
The edX Enterprise Landing Page with the CTA button "Book a demo" is getting 95/100 (Act Score) on the mobile version.
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Upskillist

Upskillist ProEye-Tracking Overview
The Upskillist Pro Landing Page with the CTA button "Try for free" is getting 95/100 (Act Score) on the mobile version.
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Shopify

Shopify Free TrialEye-Tracking Overview
The Shopify Free Trial Landing Page with the CTA button "Start free trial" is getting 94/100 (Act Score) on the mobile version.
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Antimetal

AntimetalEye-Tracking Overview
The Antimetal Landing Page with the CTA button "Preview Savings" is getting 94/100 (Act Score) on the mobile version.
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Elistair

Elistair Khronos DroneBoxEye-Tracking Overview
The Elistair Khronos DroneBox Landing Page with the CTA button "DOWNLOAD BROCHURE" is getting 94/100 (Act Score) on the mobile version.
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Mastering B2B Landing Pages: Best Practices

To optimize the visual experience on your B2B landing pages, focus on Visual Clarity, Visual Balance, and Reading Ease. Implement these best practices to enhance your professional appeal and engage potential business clients:

Visual Clarity Best Practices

  • Create a Proper Visual Hierarchy: Use size, color, contrast, and alignment to emphasize crucial business solutions, services, or products, enhancing scannability and drawing attention to key offerings.
  • Leverage Negative Space: Utilize white space effectively around text and visuals to reduce visual clutter, focusing user attention on your value proposition and facilitating ease of navigation.
  • Use Subheadings and Lists: Organize service descriptions, benefits, and client testimonials under clear subheadings and in bulleted lists to simplify information processing and improve comprehension.
  • Visualize Content: Include professional graphics, data visualizations, or industry-relevant images to make the page more engaging and to illustrate complex information clearly.
  • Emphasize CTAs: Position 'Contact Us', 'Request a Demo', or 'Download Whitepaper' buttons strategically, ensuring they are visually distinct and easy to locate.

Visual Balance Best Practices

  • Prioritize Elements: Arrange content to maintain a balance between informative text and compelling visuals, ensuring the layout leads users logically from one section to the next.
  • Implement Grid Systems: Apply grid systems to structure the content effectively, providing a clean and adaptable layout that accommodates various elements such as testimonials, case studies, and CTAs.
  • Ensure Consistent Spacing: Maintain uniform spacing to create a visually cohesive experience that enhances both the aesthetic appeal and the functionality of the page.
  • Conduct Regular Visual Assessments: Regularly review the layout to ensure it remains visually appealing and effective, making adjustments based on analytics and user feedback.

Reading Ease Best Practices

  • Craft Compelling Copy: Write clear, persuasive copy that communicates the advantages of your offerings and the ROI they deliver, addressing the specific needs and challenges of your target audience.
  • Utilize Storytelling: Share success stories and case studies that highlight the effectiveness of your solutions in real-world scenarios, making your propositions more tangible and credible.
  • Shorten Paragraphs and Sentences: Keep sentences and paragraphs brief to ensure the information is easily digestible and quick to read, facilitating fast decision-making for busy professionals.
  • Choose Simple Language: Use straightforward language to explain complex solutions and industry jargon, ensuring that all communications are accessible and clear to a diverse business audience.

By focusing on these best practices, your B2B landing pages will not only attract and engage potential clients but also effectively communicate your business's value proposition, supporting your sales objectives and enhancing customer relationships.

Mobile Landing Pages with the Best Design

Uvodo

Uvodo CardEye-Tracking Overview
The Uvodo Card Landing Page is getting 84/100 (Scan Score) on the mobile version.
Learn more from this case study

Brevo

BrevoEye-Tracking Overview
The Brevo Landing Page is getting 82/100 (Scan Score) on the mobile version.
Learn more from this case study

Overthink Group

Overthink NewsletterEye-Tracking Overview
The Overthink Newsletter Landing Page is getting 80/100 (Scan Score) on the mobile version.
Learn more from this case study

Workable

Workable Survey ReportEye-Tracking Overview
The Workable Survey Report Landing Page is getting 79/100 (Scan Score) on the mobile version.
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Dji

Dji Air 3Eye-Tracking Overview
The Dji Air 3 Landing Page is getting 79/100 (Scan Score) on the mobile version.
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Gusto

Gusto Wallet Mobile AppEye-Tracking Overview
The Gusto Wallet Mobile App Landing Page is getting 79/100 (Scan Score) on the mobile version.
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Swan

SwanEye-Tracking Overview
The Swan Landing Page is getting 78/100 (Scan Score) on the mobile version.
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Shopify

Shopify Free TrialEye-Tracking Overview
The Shopify Free Trial Landing Page is getting 78/100 (Scan Score) on the mobile version.
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Antimetal

AntimetalEye-Tracking Overview
The Antimetal Landing Page is getting 78/100 (Scan Score) on the mobile version.
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Wix

Wix Logo MakerEye-Tracking Overview
The Wix Logo Maker Landing Page is getting 78/100 (Scan Score) on the mobile version.
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Conclusion

Throughout this article, we have highlighted outstanding B2B landing pages that exemplify the effective integration of design and content clarity, all evaluated through the precise lens of the Scan Score. By following best practices, these landing pages not only serve as beacons of visual and textual mastery but also establish standards for user-friendly digital experiences.

Eager to discover actionable insights and elevate your digital strategy with a focus on first impressions and content discovery? Evaluate your own landing pages to identify opportunities for improvement and optimization. Adopt a new perspective on user engagement and watch your interactions soar. Explore our unique assessment process and take the first step towards digital excellence today.

Conclusion

Throughout this article, we've explored exemplary landing pages that demonstrate the power of well-crafted CTAs, all underpinned by rigorous data and scientific methodology. By adhering to best practices tailored to B2B, these landing pages not only serve as a source of inspiration but also set benchmarks for successful digital engagement.

Curious to get insights from a new and pragmatic way to elevate your digital strategy? Assess your own landing pages to uncover hidden opportunities for growth and refinement. Embrace a fresh perspective on conversion rate optimization and watch your results transform. Learn more about our unique assessment process and begin your journey to digital excellence today.

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Landing Pages Design Inspiration

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