Gong for Marketing Landing Page

Gong
  • UX Score
    80
gong-for-marketing

Summary

The landing page has achieved a score of 69 on mobile device and 90 on desktop. Gain insights into user experiences from both mobile and desktop perspectives in the following section.

UX Performance

Gong for Marketing Landing Page
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 49 measures. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
The LandingMetrics Benchmark reveals the median performance score derived from 162 landing pages. Each page undergoes rigorous evaluation using 29 metrics, following Viaretina's methodology. The benchmark comprises 7938 measurements and represents over 648 hours of UX research.
The 'Best-in-class' score represents the minimum score required for a landing page to be ranked in the top 10% of the LandingMetrics Benchmark. Situated in the 90th percentile, this score serves as an indicator of superior user experience and effective conversion optimization.

Gong for Marketing Landing Page Insights

Discover the landing page design, attention heatmaps and benchmark comparison.

Landing Page Mobile Design

Mobile screens from Gong for Marketing Landing Page.
Gong for Marketing
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Landing Page Mobile Screen 2
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Landing Page Mobile Screen 3
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Landing Page Mobile Screen 4
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Landing Page Mobile Screen 5
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Landing Page Mobile Screen 6
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Mobile Attention Heatmaps

AI Eye Tracking results for mobile screens on the Gong's Landing Page.
Landing Page Eye-Tracking Mobile Screen
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Landing Page Eye Tracking Mobile Screen 2
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Landing Page Eye Tracking Mobile Screen 3
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Landing Page Eye Tracking Mobile Screen 4
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Landing Page Eye Tracking Mobile Screen 5
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Landing Page Eye Tracking Mobile Screen 6
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Mobile UX Performance

Disover our objective UX metrics for the mobile version of Gong for Marketing Landing Page.
80
Performance Score
64
Load
80
Scan
86
Act
Mobile UX Score
69
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 12 metrics for the mobile version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Mobile Load Score
37
/ 100
The Load stage is based on the loading time of the content and how the initial visual cues are sent to confirm the smooth progress of the display process expected by the user.
Mobile Scan Score
76
/ 100
The Scan stage includes, from the first few seconds, the elements influencing the formation of the very first impression. Design's clarity, balance and the ease of reading are both included as part of the Scan score.
Mobile Act Score
77
/ 100
The Act stage focuses on ensuring that the content facilitates quick interpretation of key messages and prompts action through the main call-to-action (CTA). Usability and interaction design related to the mobile CTA "See it in action" are evaluated to enhance the achievement of objectives.

Landing Page Desktop Design

Desktop screens from Gong for Marketing Landing Page.
Gong for Marketing Landing Page
Screen 1
Landing Page Screen 2
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Landing Page Screen 3
Screen 3
Landing Page Screen 4
Screen 4

Attention Heatmaps

AI Eye Tracking results for desktop screens on the Gong's Landing Page.
Landing Page Eye Tracking Screen
Screen 1
Landing Page Eye Tracking Screen 2
Screen 2
Landing Page Eye Tracking Screen 3
Screen 3
Landing Page Eye Tracking Screen 4
Screen 4

Desktop UX Performance

Discover our objective UX metrics for the desktop version of Gong for Marketing Landing Page.
Desktop UX Score
90
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 11 metrics for the desktop version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Desktop Load Score
91
/ 100
The Load stage evaluates the loading time of the content and how initial visual cues provide confirmation of a smooth display process, aligning with desktop user expectations.
Desktop Scan Score
84
/ 100
The Scan stage, within the initial few seconds, assesses the elements affecting the first impression. It includes the clarity of design, balance, and ease of reading on desktop screens as part of the Scan score.
Desktop Act Score
94
/ 100
The Act stage ensures that the content facilitates rapid interpretation of key messages and prompts action through the main call-to-action (CTA).
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Landing Page Diagnostics

Discover the Gong for Marketing Landing Page through the innovative lens of Landingmetrics' methodology, offering a glimpse into the UX Scorecard insights.

Passed (9)

pass
Rapid display of the largest desktop content element, providing an excellent user experience and content accessibility.
pass
Desktop design achieves perfect visual balance, offering a stable and harmonious user experience.
pass
Excellent arrangement of key content and primary CTA on desktop, validated by predictive eye-tracking, facilitating superior user engagement.
pass
pass
Text readability is good, with minor adjustments needed for even clearer comprehension.
pass
Solid overall desktop performance with minor areas for optimization in speed, SEO, and adherence to web best practices.
pass
Good speed in displaying initial content on desktop, with minor enhancements possible for quicker engagement.
pass
Desktop design is clear with minor areas for enhancement to optimize user understanding.
hide
Uncover full diagnostics in the UX Scorecard

Warning (3)

warn
Adequate ease of interacting with the main mobile CTA, but enhancements would improve usability.
warn
warn
Lack of balance in mobile design elements leads to visual friction and user distraction.
warn
Noticeable shortcomings in the visibility and placement of the main CTA on mobile, requiring improvements for effective user engagement.
hide
Learn more on 'Warning' statuses in the UX Scorecard

Failed (4)

fail
Substantial issues in mobile loading efficiency, accessibility, and SEO, necessitating focused improvements for a better user experience.
fail
Significant delay in mobile initial content display, requiring attention for enhanced user experience.
fail
fail
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Check out more on 'Failed' statuses in the UX Scorecard
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Gong for Marketing Landing Page Details

Unlock your most powerful asset — your customer conversations — so your team can get closer to revenue and set themselves apart from competitors.

Brand

Gong

Page Title

Gong for Marketing Teams - Gong - Gong

Analysis Date

April 12, 2023

Page Headline

CLOSEST TO THE CUSTOMER WINS

Main CTA Text

See it in action

Language

English

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