Inspiration for Excellence

Eye-Catching Designs: Best Sales Landing Pages

Loading Speed Mobile

The initial seconds after a visitor arrives on a Sales landing page are crucial. In an era of short attention spans, the first visual impression is a key determinant of whether a visitor will be drawn into making a purchase. This type of landing page is designed specifically to convert visitors into customers by showcasing products or services compellingly. Effective visual design must quickly capture attention and efficiently guide the viewer toward making a purchase, all while maintaining an elegant and attractive layout. The design strategically emphasizes special offers, testimonials, and product benefits to facilitate immediate buying decisions and enhance user engagement.

Landing Pages with the Best Design

Explore our curated collection of Sales landing pages, meticulously ranked based on the Scan Score, which evaluates how effectively users can scan and comprehend both the visual and textual content of a webpage. Influenced by layout clarity, visual hierarchy, content organization, and readability, a high Scan Score indicates a webpage that is visually appealing and easy to understand at first glance, enhancing user engagement and navigation efficiency.

Apple

Apple iPhone 15 Landing Page
The Apple iPhone 15 Landing Page is getting 89/100 (Scan Score) on the desktop version.
Learn more from this case study

Birchbox

Birchbox Landing Page
The Birchbox Landing Page is getting 89/100 (Scan Score) on the desktop version.
Learn more from this case study

Opal

Opal C1 Landing Page
The Opal C1 Landing Page is getting 86/100 (Scan Score) on the desktop version.
Learn more from this case study

Le Bristol

Le Bristol Prestige Room Landing Page
The Le Bristol Prestige Room Landing Page is getting 85/100 (Scan Score) on the desktop version.
Learn more from this case study

Spotify

Spotify Premium Landing Page
The Spotify Premium Landing Page is getting 84/100 (Scan Score) on the desktop version.
Learn more from this case study

Bloomberg

Bloomberg Subscribe Landing Page
The Bloomberg Subscribe Landing Page is getting 83/100 (Scan Score) on the desktop version.
Learn more from this case study

Keystone Resort

Keystone Plus Pass Landing Page
The Keystone Plus Pass Landing Page is getting 83/100 (Scan Score) on the desktop version.
Learn more from this case study

NOW

NOW Mobile Landing Page
The NOW Mobile Landing Page is getting 83/100 (Scan Score) on the desktop version.
Learn more from this case study

The Times

The Times Subscribe Digital Landing Page
The The Times Subscribe Digital Landing Page is getting 82/100 (Scan Score) on the desktop version.
Learn more from this case study

Rocket Lawyer

Rocket Lawyer Rocket Legal+ Landing Page
The Rocket Lawyer Rocket Legal+ Landing Page is getting 82/100 (Scan Score) on the desktop version.
Learn more from this case study

Mobile Landing Pages with the Best Design

Birchbox

Birchbox
The Birchbox Landing Page is getting 89/100 (Scan Score) on the mobile version.
Learn more from this case study

Opal

Opal C1
The Opal C1 Landing Page is getting 84/100 (Scan Score) on the mobile version.
Learn more from this case study

Le Bristol

Le Bristol Prestige Room
The Le Bristol Prestige Room Landing Page is getting 84/100 (Scan Score) on the mobile version.
Learn more from this case study

Apple

Apple iPhone 15
The Apple iPhone 15 Landing Page is getting 82/100 (Scan Score) on the mobile version.
Learn more from this case study

Rocket Lawyer

Rocket Lawyer Rocket Legal+
The Rocket Lawyer Rocket Legal+ Landing Page is getting 80/100 (Scan Score) on the mobile version.
Learn more from this case study

Dji

Dji Air 3
The Dji Air 3 Landing Page is getting 79/100 (Scan Score) on the mobile version.
Learn more from this case study

Sunbasket

Sunbasket Offer
The Sunbasket Offer Landing Page is getting 77/100 (Scan Score) on the mobile version.
Learn more from this case study

M&Ms

M&Ms
The M&Ms Landing Page is getting 77/100 (Scan Score) on the mobile version.
Learn more from this case study

Paris 2024

Paris 2024 Tickets
The Paris 2024 Tickets Landing Page is getting 76/100 (Scan Score) on the mobile version.
Learn more from this case study

Keystone Resort

Keystone Plus Pass
The Keystone Plus Pass Landing Page is getting 76/100 (Scan Score) on the mobile version.
Learn more from this case study

Landing Pages with the Most Effective CTA

Explore our curated collection of Sales landing pages, meticulously ranked based on CTA effectiveness. These exemplary cases stem from our extensive UX benchmarking process.

Apple

Apple iPhone 15 Landing Page
The Apple iPhone 15 Landing Page with the CTA button "Buy" is getting 95/100 (Act Score) on the desktop version.
Learn more from this case study

Birchbox

Birchbox Landing Page
The Birchbox Landing Page with the CTA button "Build Your Box" is getting 95/100 (Act Score) on the desktop version.
Learn more from this case study

Peugeot

Peugeot New 2008 Landing Page
The Peugeot New 2008 Landing Page with the CTA button "CONFIGURE AND ORDER" is getting 94/100 (Act Score) on the desktop version.
Learn more from this case study

Curology

Curology Free Trial Landing Page
The Curology Free Trial Landing Page with the CTA button "Unlock your offer" is getting 93/100 (Act Score) on the desktop version.
Learn more from this case study

Spotify

Spotify Premium Landing Page
The Spotify Premium Landing Page with the CTA button "Try Free For 1 Month" is getting 93/100 (Act Score) on the desktop version.
Learn more from this case study

Bloomberg

Bloomberg Subscribe Landing Page
The Bloomberg Subscribe Landing Page with the CTA button "Continue with Annual Access" is getting 93/100 (Act Score) on the desktop version.
Learn more from this case study

The Times

The Times Subscribe Digital Landing Page
The The Times Subscribe Digital Landing Page with the CTA button "Start Trial" is getting 93/100 (Act Score) on the desktop version.
Learn more from this case study

Malaysia Airlines

Malaysia Airlines MHinsure Landing Page
The Malaysia Airlines MHinsure Landing Page with the CTA button "Buy Now" is getting 92/100 (Act Score) on the desktop version.
Learn more from this case study

Dji

Dji Air 3 Landing Page
The Dji Air 3 Landing Page with the CTA button "Shop Now" is getting 92/100 (Act Score) on the desktop version.
Learn more from this case study

Vogue

Vogue Club Membership Landing Page
The Vogue Club Membership Landing Page with the CTA button "SELECT" is getting 92/100 (Act Score) on the desktop version.
Learn more from this case study

Mobile Landing Pages with the Most Effective CTA

Apple

Apple iPhone 15Eye-Tracking Overview
The Apple iPhone 15 Landing Page with the CTA button "Buy" is getting 95/100 (Act Score) on the mobile version.
Learn more from this case study

Spotify

Spotify PremiumEye-Tracking Overview
The Spotify Premium Landing Page with the CTA button "Try Free For 1 Month" is getting 95/100 (Act Score) on the mobile version.
Learn more from this case study

LiveWire

LiveWire S2 Del MarEye-Tracking Overview
The LiveWire S2 Del Mar Landing Page with the CTA button "RESERVE NOW" is getting 94/100 (Act Score) on the mobile version.
Learn more from this case study

NBA

NBA League PassEye-Tracking Overview
The NBA League Pass Landing Page with the CTA button "Subscribe" is getting 94/100 (Act Score) on the mobile version.
Learn more from this case study

Curology

Curology Free TrialEye-Tracking Overview
The Curology Free Trial Landing Page with the CTA button "Unlock your offer" is getting 93/100 (Act Score) on the mobile version.
Learn more from this case study

Bloomberg

Bloomberg SubscribeEye-Tracking Overview
The Bloomberg Subscribe Landing Page with the CTA button "Continue with Annual Access" is getting 93/100 (Act Score) on the mobile version.
Learn more from this case study

Opal

Opal C1Eye-Tracking Overview
The Opal C1 Landing Page with the CTA button "Order Now" is getting 93/100 (Act Score) on the mobile version.
Learn more from this case study

M&Ms

M&MsEye-Tracking Overview
The M&Ms Landing Page with the CTA button "design your own" is getting 92/100 (Act Score) on the mobile version.
Learn more from this case study

Vogue

Vogue Club MembershipEye-Tracking Overview
The Vogue Club Membership Landing Page with the CTA button "SELECT" is getting 92/100 (Act Score) on the mobile version.
Learn more from this case study

The Times

The Times SubscribeEye-Tracking Overview
The The Times Subscribe Digital Landing Page with the CTA button "Start Trial" is getting 89/100 (Act Score) on the mobile version.
Learn more from this case study

Optimizing Sales Landing Page Designs: Best Practices

To optimize the visual experience on your sales-focused landing pages, focus on Visual Clarity, Visual Balance, and Reading Ease. Employ these best practices to enhance product appeal and drive sales:

Visual Clarity Best Practices

  • Create a Proper Visual Hierarchy: Use elements like size, color, contrast, and alignment to highlight key product features and special offers, enhancing scannability and drawing attention to purchase points.
  • Leverage Negative Space: Utilize white space around product images and descriptions to reduce clutter, focusing user attention on the most important sales messages.
  • Use Subheadings and Lists: Break down product features and benefits into subheadings and bulleted lists to simplify information processing and improve comprehension.
  • Visualize Content: Incorporate high-quality images and videos of the product to make the page more engaging and give users a clear understanding of what they are purchasing.
  • Emphasize CTAs: Ensure that call-to-action buttons like 'Buy Now', 'Add to Cart', or 'Order Today' are visually distinct and prominently placed to encourage quick purchasing decisions.

Visual Balance Best Practices

  • Prioritize Elements: Organize content to balance product information with compelling visuals, maintaining an orderly layout that guides users toward making a purchase.
  • Implement Grid Systems: Use grids to structure the content effectively, providing a clean and adaptable layout that accommodates various product offerings smoothly.
  • Ensure Consistent Spacing: Maintain uniform spacing to create a visually cohesive experience that enhances the aesthetic appeal and functionality of the page.
  • Conduct Regular Visual Assessments: Regularly review the page to ensure it remains visually appealing and effective in driving sales, adjusting elements as needed based on user feedback and sales data.

Reading Ease Best Practices

  • Craft Compelling Copy: Write clear, persuasive copy that communicates the benefits of the product and why it is a must-have, directly addressing user needs and motivations to boost sales potential.
  • Utilize Storytelling: Employ storytelling to share customer testimonials or use cases that highlight the product's value, making the offer more relatable and compelling.
  • Shorten Paragraphs and Sentences: Keep paragraphs and sentences brief to ensure the copy is easy to read quickly, aiding users in making swift purchase decisions.
  • Choose Simple Language: Use straightforward language to make the product descriptions and purchasing process clear and accessible to all users, broadening your customer base.

By implementing these best practices, your sales-oriented landing pages will not only captivate users but also effectively guide them towards making a purchase, supporting your business objectives and increasing revenue.

Mobile Landing Pages with the Best Design

Birchbox

BirchboxEye-Tracking Overview
The Birchbox Landing Page is getting 89/100 (Scan Score) on the mobile version.
Learn more from this case study

Opal

Opal C1Eye-Tracking Overview
The Opal C1 Landing Page is getting 84/100 (Scan Score) on the mobile version.
Learn more from this case study

Le Bristol

Le Bristol Prestige RoomEye-Tracking Overview
The Le Bristol Prestige Room Landing Page is getting 84/100 (Scan Score) on the mobile version.
Learn more from this case study

Apple

Apple iPhone 15Eye-Tracking Overview
The Apple iPhone 15 Landing Page is getting 82/100 (Scan Score) on the mobile version.
Learn more from this case study

Rocket Lawyer

Rocket Lawyer Rocket Legal+Eye-Tracking Overview
The Rocket Lawyer Rocket Legal+ Landing Page is getting 80/100 (Scan Score) on the mobile version.
Learn more from this case study

Dji

Dji Air 3Eye-Tracking Overview
The Dji Air 3 Landing Page is getting 79/100 (Scan Score) on the mobile version.
Learn more from this case study

Sunbasket

Sunbasket OfferEye-Tracking Overview
The Sunbasket Offer Landing Page is getting 77/100 (Scan Score) on the mobile version.
Learn more from this case study

M&Ms

M&MsEye-Tracking Overview
The M&Ms Landing Page is getting 77/100 (Scan Score) on the mobile version.
Learn more from this case study

Paris 2024

Paris 2024 TicketsEye-Tracking Overview
The Paris 2024 Tickets Landing Page is getting 76/100 (Scan Score) on the mobile version.
Learn more from this case study

Keystone Resort

Keystone Plus PassEye-Tracking Overview
The Keystone Plus Pass Landing Page is getting 76/100 (Scan Score) on the mobile version.
Learn more from this case study

Conclusion

Throughout this article, we have highlighted outstanding Sales landing pages that exemplify the effective integration of design and content clarity, all evaluated through the precise lens of the Scan Score. By following best practices, these landing pages not only serve as beacons of visual and textual mastery but also establish standards for user-friendly digital experiences.

Eager to discover actionable insights and elevate your digital strategy with a focus on first impressions and content discovery? Evaluate your own landing pages to identify opportunities for improvement and optimization. Adopt a new perspective on user engagement and watch your interactions soar. Explore our unique assessment process and take the first step towards digital excellence today.

Conclusion

Throughout this article, we've explored exemplary landing pages that demonstrate the power of well-crafted CTAs, all underpinned by rigorous data and scientific methodology. By adhering to best practices tailored to Sales, these landing pages not only serve as a source of inspiration but also set benchmarks for successful digital engagement.

Curious to get insights from a new and pragmatic way to elevate your digital strategy? Assess your own landing pages to uncover hidden opportunities for growth and refinement. Embrace a fresh perspective on conversion rate optimization and watch your results transform. Learn more about our unique assessment process and begin your journey to digital excellence today.

Unlock Landing Page Excellence

Learn from the best in the business with our tailored content that guides you through every aspect of landing page optimization.

Best Landing Pages Illustration

Top 20 Landing Pages

Discover the best landing pages, distilled from our rigorous UX benchmark.

Learn from the best
Landing Page UX Benchmark Illustration

Global UX Benhmark

Deep dive into the UX performance and page design of our public case studies.

Explore the benchmark
Landing Page Designs Inspiration

Landing Pages Design Inspiration

Explore our curated collection of Landing Page designs for inspiration and references.

Get inspired