Inspiration for Excellence

Best Calls to Action on SaaS Landing Pages

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A Call to Action (CTA) is an essential element in compelling users to interact directly with a SaaS brand, whether through an educational webinar, an insightful blog post, or a digital interaction such as clicking a button on a software platform's website. On SaaS webpages, CTAs are fundamental to the user interface design, often emphasized by innovatively designed buttons and clear, persuasive messages. These features are critical in directing users toward specific actions that are advantageous for the software company, such as signing up for a free trial or requesting a live demo.  

The effectiveness of a CTA is crucial to the success of a SaaS landing page. When expertly crafted, a call to action immediately grabs the attention of visitors, presenting them with a straightforward decision: to engage or not. This decision is pivotal in driving subscription sign-ups, from nurturing initial interest to converting users into paying customers.

In this review, we conduct a data-driven examination of various SaaS landing pages, evaluating their performance based on the precision of their CTA design. Our methodology, based on empirical data and rigorous scientific methods, utilizes the Act Score—a metric that measures CTA efficiency. Employing predictive eye-tracking technology, we analyze the timing and prominence of CTAs and assess ergonomic design factors to calculate the Act Score. This thorough approach allows us to effectively determine how well CTAs engage and convert visitors, providing actionable insights for optimizing user engagement on SaaS platforms.

Landing Pages with the Best Design

Explore our curated collection of SaaS landing pages, meticulously ranked based on the Scan Score, which evaluates how effectively users can scan and comprehend both the visual and textual content of a webpage. Influenced by layout clarity, visual hierarchy, content organization, and readability, a high Scan Score indicates a webpage that is visually appealing and easy to understand at first glance, enhancing user engagement and navigation efficiency.

Uvodo

Uvodo Card Landing Page
The Uvodo Card Landing Page is getting 88/100 (Scan Score) on the desktop version.
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Swan

Swan Landing Page
The Swan Landing Page is getting 85/100 (Scan Score) on the desktop version.
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Workable

Workable Survey Report Landing Page
The Workable Survey Report Landing Page is getting 85/100 (Scan Score) on the desktop version.
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Zendesk

Zendesk Voice Landing Page
The Zendesk Voice Landing Page is getting 85/100 (Scan Score) on the desktop version.
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Discord

Discord Mobile Experience Landing Page
The Discord Mobile Experience Landing Page is getting 85/100 (Scan Score) on the desktop version.
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Shopify

Shopify Free Trial Landing Page
The Shopify Free Trial Landing Page is getting 84/100 (Scan Score) on the desktop version.
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Spotify

Spotify Premium Landing Page
The Spotify Premium Landing Page is getting 84/100 (Scan Score) on the desktop version.
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Wix

Wix Logo Maker Landing Page
The Wix Logo Maker Landing Page is getting 84/100 (Scan Score) on the desktop version.
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Gong

Gong for Marketing Landing Page
The Gong for Marketing Landing Page is getting 84/100 (Scan Score) on the desktop version.
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LEX Reception

LEX Reception Mobile App Landing Page
The LEX Reception Mobile App Landing Page is getting 83/100 (Scan Score) on the desktop version.
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Mobile Landing Pages with the Best Design

Uvodo

Uvodo Card
The Uvodo Card Landing Page is getting 84/100 (Scan Score) on the mobile version.
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Brevo

Brevo
The Brevo Landing Page is getting 82/100 (Scan Score) on the mobile version.
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Airbnb

Airbnb Gift Cards
The Airbnb Gift Cards Landing Page is getting 80/100 (Scan Score) on the mobile version.
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Discord

Discord Mobile Experience
The Discord Mobile Experience Landing Page is getting 80/100 (Scan Score) on the mobile version.
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Workable

Workable Survey Report
The Workable Survey Report Landing Page is getting 79/100 (Scan Score) on the mobile version.
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Swan

Swan
The Swan Landing Page is getting 78/100 (Scan Score) on the mobile version.
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Shopify

Shopify Free Trial
The Shopify Free Trial Landing Page is getting 78/100 (Scan Score) on the mobile version.
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Antimetal

Antimetal
The Antimetal Landing Page is getting 78/100 (Scan Score) on the mobile version.
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Wix

Wix Logo Maker
The Wix Logo Maker Landing Page is getting 78/100 (Scan Score) on the mobile version.
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Semrush

Semrush
The Semrush Landing Page is getting 78/100 (Scan Score) on the mobile version.
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Landing Pages with the Most Effective CTA

Explore our curated collection of SaaS landing pages, meticulously ranked based on CTA effectiveness. These exemplary cases stem from our extensive UX benchmarking process.

Shopify

Shopify Free Trial Landing Page
The Shopify Free Trial Landing Page with the CTA button "Start free trial" is getting 96/100 (Act Score) on the desktop version.
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Wix

Wix Logo Maker Landing Page
The Wix Logo Maker Landing Page with the CTA button "Get My Logo" is getting 95/100 (Act Score) on the desktop version.
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Semrush

Semrush Landing Page
The Semrush Landing Page with the CTA button "Start now" is getting 95/100 (Act Score) on the desktop version.
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OpenAI

OpenAI ChatGPT Enterprise Landing Page
The OpenAI ChatGPT Enterprise Landing Page with the CTA button "Talk with our team" is getting 95/100 (Act Score) on the desktop version.
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Antimetal

Antimetal Landing Page
The Antimetal Landing Page with the CTA button "Preview Savings" is getting 94/100 (Act Score) on the desktop version.
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Gong

Gong for Marketing Landing Page
The Gong for Marketing Landing Page with the CTA button "See it in action" is getting 94/100 (Act Score) on the desktop version.
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Upskillist

Upskillist Pro Landing Page
The Upskillist Pro Landing Page with the CTA button "Try for free" is getting 94/100 (Act Score) on the desktop version.
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Slack

Slack Free Trial Landing Page
The Slack Free Trial Landing Page with the CTA button "TRY FOR FREE" is getting 94/100 (Act Score) on the desktop version.
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Upwork

Upwork Enterprise Suite Landing Page
The Upwork Enterprise Suite Landing Page with the CTA button "Let's talk" is getting 94/100 (Act Score) on the desktop version.
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Figma

Figma Design Landing Page
The Figma Design Landing Page with the CTA button "Get started" is getting 94/100 (Act Score) on the desktop version.
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Mobile Landing Pages with the Most Effective CTA

Wix

Wix Logo MakerEye-Tracking Overview
The Wix Logo Maker Landing Page with the CTA button "Get My Logo" is getting 96/100 (Act Score) on the mobile version.
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Realtor

Realtor MarketingEye-Tracking Overview
The Realtor Marketing Landing Page with the CTA button "Request a demo" is getting 96/100 (Act Score) on the mobile version.
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Swan

SwanEye-Tracking Overview
The Swan Landing Page with the CTA button "Request a demo" is getting 95/100 (Act Score) on the mobile version.
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Spotify

Spotify PremiumEye-Tracking Overview
The Spotify Premium Landing Page with the CTA button "Try Free For 1 Month" is getting 95/100 (Act Score) on the mobile version.
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Semrush

SemrushEye-Tracking Overview
The Semrush Landing Page with the CTA button "Start now" is getting 95/100 (Act Score) on the mobile version.
Learn more from this case study

Upskillist

Upskillist ProEye-Tracking Overview
The Upskillist Pro Landing Page with the CTA button "Try for free" is getting 95/100 (Act Score) on the mobile version.
Learn more from this case study

Shopify

Shopify Free TrialEye-Tracking Overview
The Shopify Free Trial Landing Page with the CTA button "Start free trial" is getting 94/100 (Act Score) on the mobile version.
Learn more from this case study

Antimetal

AntimetalEye-Tracking Overview
The Antimetal Landing Page with the CTA button "Preview Savings" is getting 94/100 (Act Score) on the mobile version.
Learn more from this case study

Zendesk

Zendesk VoiceEye-Tracking Overview
The Zendesk Voice Landing Page with the CTA button "Start your free trial" is getting 94/100 (Act Score) on the mobile version.
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Clio

ClioEye-Tracking Overview
The Clio Landing Page with the CTA button "Request a Demo" is getting 94/100 (Act Score) on the mobile version.
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CTA Best Practices for SaaS Platforms

Optimizing Calls to Action (CTAs) for SaaS platforms is essential for driving user engagement and increasing subscription conversions:

  • Visually Striking Design: Design your CTAs with bold, contrasting colors that are visually appealing and stand out on your site, fitting seamlessly within the SaaS brand aesthetic.
  • Action-Oriented Language: Use verbs like 'Start', 'Try', or 'Access' to prompt immediate action, motivating potential users to begin using your software.
  • Clear and Direct Communication: Make your CTAs straightforward such as 'Sign Up Free' or 'Get Started Now', clearly stating what users should do next.
  • Optimize for Mobile Users: Since many users will access your platform via mobile devices, ensure that CTAs are easily clickable and visible on smaller screens.
  • Strategic Placement: Position CTAs in high-visibility areas, preferably above the fold and at critical conversion points throughout the site to catch user attention without scrolling.
  • Create Urgency and Scarcity: Incorporate phrases like 'Limited Time Offer' or 'Sign Up Now and Save' to create a sense of urgency, encouraging faster decision-making.
  • Highlight Benefits: Communicate the advantages of taking action with your CTA, such as 'Subscribe Today and Boost Your Productivity', linking the action directly to user gains.

By implementing these tailored CTA strategies, SaaS providers can effectively guide potential customers from initial interest to active engagement and conversion, enhancing user acquisition and retention.

Mobile Landing Pages with the Best Design

Uvodo

Uvodo CardEye-Tracking Overview
The Uvodo Card Landing Page is getting 84/100 (Scan Score) on the mobile version.
Learn more from this case study

Brevo

BrevoEye-Tracking Overview
The Brevo Landing Page is getting 82/100 (Scan Score) on the mobile version.
Learn more from this case study

Airbnb

Airbnb Gift CardsEye-Tracking Overview
The Airbnb Gift Cards Landing Page is getting 80/100 (Scan Score) on the mobile version.
Learn more from this case study

Discord

Discord Mobile ExperienceEye-Tracking Overview
The Discord Mobile Experience Landing Page is getting 80/100 (Scan Score) on the mobile version.
Learn more from this case study

Workable

Workable Survey ReportEye-Tracking Overview
The Workable Survey Report Landing Page is getting 79/100 (Scan Score) on the mobile version.
Learn more from this case study

Swan

SwanEye-Tracking Overview
The Swan Landing Page is getting 78/100 (Scan Score) on the mobile version.
Learn more from this case study

Shopify

Shopify Free TrialEye-Tracking Overview
The Shopify Free Trial Landing Page is getting 78/100 (Scan Score) on the mobile version.
Learn more from this case study

Antimetal

AntimetalEye-Tracking Overview
The Antimetal Landing Page is getting 78/100 (Scan Score) on the mobile version.
Learn more from this case study

Wix

Wix Logo MakerEye-Tracking Overview
The Wix Logo Maker Landing Page is getting 78/100 (Scan Score) on the mobile version.
Learn more from this case study

Semrush

SemrushEye-Tracking Overview
The Semrush Landing Page is getting 78/100 (Scan Score) on the mobile version.
Learn more from this case study

Conclusion

Throughout this article, we have highlighted outstanding SaaS landing pages that exemplify the effective integration of design and content clarity, all evaluated through the precise lens of the Scan Score. By following best practices, these landing pages not only serve as beacons of visual and textual mastery but also establish standards for user-friendly digital experiences.

Eager to discover actionable insights and elevate your digital strategy with a focus on first impressions and content discovery? Evaluate your own landing pages to identify opportunities for improvement and optimization. Adopt a new perspective on user engagement and watch your interactions soar. Explore our unique assessment process and take the first step towards digital excellence today.

Conclusion

Throughout this article, we've explored exemplary landing pages that demonstrate the power of well-crafted CTAs, all underpinned by rigorous data and scientific methodology. By adhering to best practices tailored to SaaS, these landing pages not only serve as a source of inspiration but also set benchmarks for successful digital engagement.

Curious to get insights from a new and pragmatic way to elevate your digital strategy? Assess your own landing pages to uncover hidden opportunities for growth and refinement. Embrace a fresh perspective on conversion rate optimization and watch your results transform. Learn more about our unique assessment process and begin your journey to digital excellence today.

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