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Best Calls to Action: Food & Beverage Landing Pages

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A Call to Action (CTA) is an essential element in driving customer engagement with a food and beverage brand, whether through an enticing menu description, an engaging social media post, or a digital interaction such as clicking a button on a restaurant's website. On these webpages, CTAs are crucial to the design of the user interface, often emphasized through appetizingly designed buttons and inviting messages. These features are pivotal in directing customers towards taking specific actions that are advantageous for the business, such as placing an order or booking a table.  

The impact of a CTA is critical to the success of a food and beverage landing page. When artfully designed, a call to action grabs the attention of visitors as soon as they arrive, presenting them with a clear choice: to order or not. This decision is key in driving transactions, from increasing online orders to enhancing dining reservations.

In this review, we conduct a data-driven examination of various food and beverage landing pages, assessing their effectiveness based on the creativity and efficiency of their CTA design. Our methodology, rooted in empirical data and scientific methods, incorporates the Act Score—a measure of CTA efficiency. Utilizing predictive eye-tracking technology, we analyze the timing and presentation of CTAs and consider ergonomic design factors to calculate the Act Score. This comprehensive approach enables us to effectively determine how CTAs influence customer decisions and optimize engagement, providing actionable insights for enhancing user interaction on food and beverage platforms.

Landing Pages with the Best Design

Explore our curated collection of Food & Beverage landing pages, meticulously ranked based on the Scan Score, which evaluates how effectively users can scan and comprehend both the visual and textual content of a webpage. Influenced by layout clarity, visual hierarchy, content organization, and readability, a high Scan Score indicates a webpage that is visually appealing and easy to understand at first glance, enhancing user engagement and navigation efficiency.

Just Eat

Just Eat Landing Page
The Just Eat Landing Page is getting 84/100 (Scan Score) on the desktop version.
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Good Eat'n

Good Eat'n Landing Page
The Good Eat'n Landing Page is getting 81/100 (Scan Score) on the desktop version.
Learn more from this case study

M&Ms

M&Ms Landing Page
The M&Ms Landing Page is getting 80/100 (Scan Score) on the desktop version.
Learn more from this case study

Burger King

Burger King Royal Perks Landing Page
The Burger King Royal Perks Landing Page is getting 80/100 (Scan Score) on the desktop version.
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Pallini Limoncello

Pallini Limoncello Landing Page
The Pallini Limoncello Landing Page is getting 78/100 (Scan Score) on the desktop version.
Learn more from this case study

Kinder

Kinder Suprise Landing Page
The Kinder Suprise Landing Page is getting 78/100 (Scan Score) on the desktop version.
Learn more from this case study

Sunbasket

Sunbasket Offer Landing Page
The Sunbasket Offer Landing Page is getting 76/100 (Scan Score) on the desktop version.
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Mooala

Mooala Landing Page
The Mooala Landing Page is getting 76/100 (Scan Score) on the desktop version.
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Megalac

Megalac Landing Page
The Megalac Landing Page is getting 75/100 (Scan Score) on the desktop version.
Learn more from this case study

Mobile Landing Pages with the Best Design

Good Eat'n

Good Eat'n
The Good Eat'n Landing Page is getting 81/100 (Scan Score) on the mobile version.
Learn more from this case study

Burger King

Burger King Royal Perks
The Burger King Royal Perks Landing Page is getting 79/100 (Scan Score) on the mobile version.
Learn more from this case study

Pallini Limoncello

Pallini Limoncello
The Pallini Limoncello Landing Page is getting 78/100 (Scan Score) on the mobile version.
Learn more from this case study

Just Eat

Just Eat
The Just Eat Landing Page is getting 78/100 (Scan Score) on the mobile version.
Learn more from this case study

Sunbasket

Sunbasket Offer
The Sunbasket Offer Landing Page is getting 77/100 (Scan Score) on the mobile version.
Learn more from this case study

M&Ms

M&Ms
The M&Ms Landing Page is getting 77/100 (Scan Score) on the mobile version.
Learn more from this case study

Kinder

Kinder Surprise
The Kinder Suprise Landing Page is getting 74/100 (Scan Score) on the mobile version.
Learn more from this case study

Mooala

Mooala
The Mooala Landing Page is getting 73/100 (Scan Score) on the mobile version.
Learn more from this case study

Megalac

Megalac
The Megalac Landing Page is getting 70/100 (Scan Score) on the mobile version.
Learn more from this case study

Landing Pages with the Most Effective CTA

Explore our curated collection of Food & Beverage landing pages, meticulously ranked based on CTA effectiveness. These exemplary cases stem from our extensive UX benchmarking process.

Good Eat'n

Good Eat'n Landing Page
The Good Eat'n Landing Page with the CTA button "Order Now on gopuff" is getting 92/100 (Act Score) on the desktop version.
Learn more from this case study

Just Eat

Just Eat Landing Page
The Just Eat Landing Page with the CTA button "Search" is getting 91/100 (Act Score) on the desktop version.
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Mooala

Mooala Landing Page
The Mooala Landing Page with the CTA button "SHOP ALL" is getting 90/100 (Act Score) on the desktop version.
Learn more from this case study

Sunbasket

Sunbasket Offer Landing Page
The Sunbasket Offer Landing Page with the CTA button "Contiinue" is getting 76/100 (Act Score) on the desktop version.
Learn more from this case study

Megalac

Megalac Landing Page
The Megalac Landing Page with the CTA button "BROWSE OUR PRODUCTS" is getting 76/100 (Act Score) on the desktop version.
Learn more from this case study

Burger King

Burger King Royal Perks Landing Page
The Burger King Royal Perks Landing Page with the CTA button "Join Now" is getting 72/100 (Act Score) on the desktop version.
Learn more from this case study

Kinder

Kinder Suprise Landing Page
The Kinder Suprise Landing Page with the CTA button "BUY NOW" is getting 67/100 (Act Score) on the desktop version.
Learn more from this case study

M&Ms

M&Ms Landing Page
The M&Ms Landing Page with the CTA button "design your own" is getting 67/100 (Act Score) on the desktop version.
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Pallini Limoncello

Pallini Limoncello Landing Page
The Pallini Limoncello Landing Page with the CTA button "Discover the World of Pallini" is getting 51/100 (Act Score) on the desktop version.
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Mobile Landing Pages with the Most Effective CTA

Just Eat

Just EatEye-Tracking Overview
The Just Eat Landing Page with the CTA button "Search" is getting 96/100 (Act Score) on the mobile version.
Learn more from this case study

M&Ms

M&MsEye-Tracking Overview
The M&Ms Landing Page with the CTA button "design your own" is getting 92/100 (Act Score) on the mobile version.
Learn more from this case study

Mooala

MooalaEye-Tracking Overview
The Mooala Landing Page with the CTA button "SHOP ALL" is getting 88/100 (Act Score) on the mobile version.
Learn more from this case study

Pallini Limoncello

Pallini LimoncelloEye-Tracking Overview
The Pallini Limoncello Landing Page with the CTA button "Discover the World of Pallini" is getting 86/100 (Act Score) on the mobile version.
Learn more from this case study

Kinder

Kinder SurpriseEye-Tracking Overview
The Kinder Suprise Landing Page with the CTA button "BUY NOW" is getting 80/100 (Act Score) on the mobile version.
Learn more from this case study

Burger King

Burger King Royal PerksEye-Tracking Overview
The Burger King Royal Perks Landing Page with the CTA button "Join Now" is getting 80/100 (Act Score) on the mobile version.
Learn more from this case study

Good Eat'n

Good Eat'nEye-Tracking Overview
The Good Eat'n Landing Page with the CTA button "Order Now on gopuff" is getting 77/100 (Act Score) on the mobile version.
Learn more from this case study

Sunbasket

Sunbasket OfferEye-Tracking Overview
The Sunbasket Offer Landing Page with the CTA button "Contiinue" is getting 75/100 (Act Score) on the mobile version.
Learn more from this case study

Megalac

MegalacEye-Tracking Overview
The Megalac Landing Page with the CTA button "BROWSE OUR PRODUCTS" is getting 75/100 (Act Score) on the mobile version.
Learn more from this case study

CTA Best Practices for Food & Beverage Brands

Optimizing Calls to Action (CTAs) for food and beverage brands can significantly boost customer engagement and conversions:

  • Clear and Direct Communication: Ensure your CTAs such as 'Order Now' or 'Book Your Table Today' are straightforward, letting customers know exactly what actions they are expected to take.
  • Action-Oriented Language: Use verbs that incite immediate action, such as 'Taste', 'Discover', or 'Enjoy'. These commands help to excite potential customers about new menu items or dining experiences.
  • Highlight Benefits: Communicate the advantages of engaging with the CTA. For example, if introducing a new dish, use 'Sign up to get exclusive first access to our Chef's Specials!'
  • Visually Striking Design: Design your CTAs with vibrant, contrasting colors that grab attention, yet blend well with the aesthetic of your brand. This is essential for catching the customer’s eye on cluttered food and beverage pages.
  • Strategic Placement: Position CTAs in high visibility areas, ideally above the fold, to ensure they catch the user's attention immediately, important on menu and special offers pages.
  • Optimize for Mobile Users: With many customers ordering or making reservations via mobile devices, ensure that CTAs are easily clickable and visible across various screen sizes.
  • Create Urgency and Scarcity: Use phrases like 'Limited Time Offer' or 'While Supplies Last' to create a sense of urgency, encouraging quicker decisions and purchases from potential customers.

By employing these tailored CTA strategies, food and beverage brands can more effectively guide customers through their decision-making process, from exploring options to completing a purchase.

Mobile Landing Pages with the Best Design

Good Eat'n

Good Eat'nEye-Tracking Overview
The Good Eat'n Landing Page is getting 81/100 (Scan Score) on the mobile version.
Learn more from this case study

Burger King

Burger King Royal PerksEye-Tracking Overview
The Burger King Royal Perks Landing Page is getting 79/100 (Scan Score) on the mobile version.
Learn more from this case study

Pallini Limoncello

Pallini LimoncelloEye-Tracking Overview
The Pallini Limoncello Landing Page is getting 78/100 (Scan Score) on the mobile version.
Learn more from this case study

Just Eat

Just EatEye-Tracking Overview
The Just Eat Landing Page is getting 78/100 (Scan Score) on the mobile version.
Learn more from this case study

Sunbasket

Sunbasket OfferEye-Tracking Overview
The Sunbasket Offer Landing Page is getting 77/100 (Scan Score) on the mobile version.
Learn more from this case study

M&Ms

M&MsEye-Tracking Overview
The M&Ms Landing Page is getting 77/100 (Scan Score) on the mobile version.
Learn more from this case study

Kinder

Kinder SurpriseEye-Tracking Overview
The Kinder Suprise Landing Page is getting 74/100 (Scan Score) on the mobile version.
Learn more from this case study

Mooala

MooalaEye-Tracking Overview
The Mooala Landing Page is getting 73/100 (Scan Score) on the mobile version.
Learn more from this case study

Megalac

MegalacEye-Tracking Overview
The Megalac Landing Page is getting 70/100 (Scan Score) on the mobile version.
Learn more from this case study

Conclusion

Throughout this article, we have highlighted outstanding Food & Beverage landing pages that exemplify the effective integration of design and content clarity, all evaluated through the precise lens of the Scan Score. By following best practices, these landing pages not only serve as beacons of visual and textual mastery but also establish standards for user-friendly digital experiences.

Eager to discover actionable insights and elevate your digital strategy with a focus on first impressions and content discovery? Evaluate your own landing pages to identify opportunities for improvement and optimization. Adopt a new perspective on user engagement and watch your interactions soar. Explore our unique assessment process and take the first step towards digital excellence today.

Conclusion

Throughout this article, we've explored exemplary landing pages that demonstrate the power of well-crafted CTAs, all underpinned by rigorous data and scientific methodology. By adhering to best practices tailored to Food & Beverage, these landing pages not only serve as a source of inspiration but also set benchmarks for successful digital engagement.

Curious to get insights from a new and pragmatic way to elevate your digital strategy? Assess your own landing pages to uncover hidden opportunities for growth and refinement. Embrace a fresh perspective on conversion rate optimization and watch your results transform. Learn more about our unique assessment process and begin your journey to digital excellence today.

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