Inspiration for Excellence

Best Calls to Action: Legal Services Landing Pages

Loading Speed Mobile

A Call to Action (CTA) is a fundamental element in driving audience engagement with a legal services firm, whether through an informative article, an expert presentation, or a digital interaction such as clicking a button on a law firm's website. On legal webpages, CTAs are crucial to the user interface design, prominently featured through professionally designed buttons and authoritative messages. These elements are key in guiding potential clients towards taking specific actions that are beneficial to the firm, such as scheduling a consultation or downloading legal resources.  

The effectiveness of a CTA is critical to the success of a legal landing page. When expertly crafted, a call to action immediately captures the attention of visitors, presenting them with a clear choice: to engage or not. This decision is pivotal in driving client acquisitions, from initiating case evaluations to signing retainer agreements.

In this review, we conduct a data-driven analysis of various legal service landing pages, evaluating their success based on the precision of their CTA design. Our methodology, founded on empirical evidence and scientific practices, utilizes the Act Score—a measure of CTA effectiveness. By applying predictive eye-tracking technology, we assess the timing and layout of CTA deployments and examine ergonomic design factors to compute the Act Score. This detailed approach allows us to effectively determine how CTAs engage and convert prospective clients, providing actionable insights for optimizing user interaction on legal service platforms.

Landing Pages with the Best Design

Explore our curated collection of Legal Services landing pages, meticulously ranked based on the Scan Score, which evaluates how effectively users can scan and comprehend both the visual and textual content of a webpage. Influenced by layout clarity, visual hierarchy, content organization, and readability, a high Scan Score indicates a webpage that is visually appealing and easy to understand at first glance, enhancing user engagement and navigation efficiency.

Claimcompass

ClaimCompass Landing Page
The ClaimCompass Landing Page is getting 86/100 (Scan Score) on the desktop version.
Learn more from this case study

LEX Reception

LEX Reception Mobile App Landing Page
The LEX Reception Mobile App Landing Page is getting 83/100 (Scan Score) on the desktop version.
Learn more from this case study

Rocket Lawyer

Rocket Lawyer Rocket Legal+ Landing Page
The Rocket Lawyer Rocket Legal+ Landing Page is getting 82/100 (Scan Score) on the desktop version.
Learn more from this case study

Clio

Clio Landing Page
The Clio Landing Page is getting 74/100 (Scan Score) on the desktop version.
Learn more from this case study

Citrin Cooperman

Citrin Cooperman Tax Compliance Landing Page
The Citrin Cooperman Tax Compliance Landing Page is getting 72/100 (Scan Score) on the desktop version.
Learn more from this case study

Mobile Landing Pages with the Best Design

Claimcompass

ClaimCompass
The ClaimCompass Landing Page is getting 87/100 (Scan Score) on the mobile version.
Learn more from this case study

Rocket Lawyer

Rocket Lawyer Rocket Legal+
The Rocket Lawyer Rocket Legal+ Landing Page is getting 80/100 (Scan Score) on the mobile version.
Learn more from this case study

LEX Reception

LEX Reception Mobile App
The LEX Reception Mobile App Landing Page is getting 78/100 (Scan Score) on the mobile version.
Learn more from this case study

Clio

Clio
The Clio Landing Page is getting 75/100 (Scan Score) on the mobile version.
Learn more from this case study

Citrin Cooperman

Citrin Cooperman Tax Compliance
The Citrin Cooperman Tax Compliance Landing Page is getting 70/100 (Scan Score) on the mobile version.
Learn more from this case study

Landing Pages with the Most Effective CTA

Explore our curated collection of Legal Services landing pages, meticulously ranked based on CTA effectiveness. These exemplary cases stem from our extensive UX benchmarking process.

Claimcompass

ClaimCompass Landing Page
The ClaimCompass Landing Page with the CTA button "Check my flight" is getting 92/100 (Act Score) on the desktop version.
Learn more from this case study

Clio

Clio Landing Page
The Clio Landing Page with the CTA button "Request a Demo" is getting 92/100 (Act Score) on the desktop version.
Learn more from this case study

Rocket Lawyer

Rocket Lawyer Rocket Legal+ Landing Page
The Rocket Lawyer Rocket Legal+ Landing Page with the CTA button "Yes, start my free trial" is getting 87/100 (Act Score) on the desktop version.
Learn more from this case study

Citrin Cooperman

Citrin Cooperman Tax Compliance Landing Page
The Citrin Cooperman Tax Compliance Landing Page with the CTA button "Get In Touch" is getting 87/100 (Act Score) on the desktop version.
Learn more from this case study

LEX Reception

LEX Reception Mobile App Landing Page
The LEX Reception Mobile App Landing Page with the CTA button "Get IOS app" is getting 75/100 (Act Score) on the desktop version.
Learn more from this case study

Mobile Landing Pages with the Most Effective CTA

Claimcompass

ClaimCompassEye-Tracking Overview
The ClaimCompass Landing Page with the CTA button "Check my flight" is getting 94/100 (Act Score) on the mobile version.
Learn more from this case study

Clio

ClioEye-Tracking Overview
The Clio Landing Page with the CTA button "Request a Demo" is getting 94/100 (Act Score) on the mobile version.
Learn more from this case study

LEX Reception

LEX Reception Mobile AppEye-Tracking Overview
The LEX Reception Mobile App Landing Page with the CTA button "Get IOS app" is getting 74/100 (Act Score) on the mobile version.
Learn more from this case study

Rocket Lawyer

Rocket Lawyer Rocket Legal+Eye-Tracking Overview
The Rocket Lawyer Rocket Legal+ Landing Page with the CTA button "Yes, start my free trial" is getting 71/100 (Act Score) on the mobile version.
Learn more from this case study

Citrin Cooperman

Citrin Cooperman Tax ComplianceEye-Tracking Overview
The Citrin Cooperman Tax Compliance Landing Page with the CTA button "Get In Touch" is getting 69/100 (Act Score) on the mobile version.
Learn more from this case study

CTA Best Practices for Legal Services Firms

Optimizing Calls to Action (CTAs) for legal services can greatly enhance client engagement and conversions:

  • Clear and Direct Communication: Ensure your CTAs such as 'Schedule a Consultation' or 'Contact Us Today' are straightforward, allowing clients to understand exactly what actions they are expected to take.
  • Create Urgency and Scarcity: Use time-sensitive language like 'Limited Consultation Slots Available' or 'Act Now to Protect Your Rights' to instill a sense of urgency, encouraging quicker decision-making from potential clients.
  • Highlight Benefits: Communicate the advantages of engaging with the CTA. For example, if promoting a seminar on legal updates, use 'Register now to gain expert insights into new legal frameworks!'
  • Visually Striking Design: Design your CTAs with bold, contrasting colors that stand out while still fitting within the professional aesthetic of your brand. This is essential for capturing attention on detailed service pages.
  • Action-Oriented Language: Use verbs that prompt immediate action, such as 'Learn', 'Register', or 'Protect'. These commands can motivate potential clients about the possibilities of securing their legal interests.
  • Optimize for Mobile Users: With many clients accessing legal information on their phones, ensure that CTAs are easily clickable and visible on various device screens.
  • Strategic Placement: Position CTAs in high-visibility areas, preferably above the fold, to ensure they catch the client's attention without the need to scroll, crucial on landing pages and during special promotions.

By implementing these focused CTA strategies, legal services firms can more effectively guide potential clients through their decision-making process, from initial inquiry to securing legal representation.

Mobile Landing Pages with the Best Design

Claimcompass

ClaimCompassEye-Tracking Overview
The ClaimCompass Landing Page is getting 87/100 (Scan Score) on the mobile version.
Learn more from this case study

Rocket Lawyer

Rocket Lawyer Rocket Legal+Eye-Tracking Overview
The Rocket Lawyer Rocket Legal+ Landing Page is getting 80/100 (Scan Score) on the mobile version.
Learn more from this case study

LEX Reception

LEX Reception Mobile AppEye-Tracking Overview
The LEX Reception Mobile App Landing Page is getting 78/100 (Scan Score) on the mobile version.
Learn more from this case study

Clio

ClioEye-Tracking Overview
The Clio Landing Page is getting 75/100 (Scan Score) on the mobile version.
Learn more from this case study

Citrin Cooperman

Citrin Cooperman Tax ComplianceEye-Tracking Overview
The Citrin Cooperman Tax Compliance Landing Page is getting 70/100 (Scan Score) on the mobile version.
Learn more from this case study

Conclusion

Throughout this article, we have highlighted outstanding Legal Services landing pages that exemplify the effective integration of design and content clarity, all evaluated through the precise lens of the Scan Score. By following best practices, these landing pages not only serve as beacons of visual and textual mastery but also establish standards for user-friendly digital experiences.

Eager to discover actionable insights and elevate your digital strategy with a focus on first impressions and content discovery? Evaluate your own landing pages to identify opportunities for improvement and optimization. Adopt a new perspective on user engagement and watch your interactions soar. Explore our unique assessment process and take the first step towards digital excellence today.

Conclusion

Throughout this article, we've explored exemplary landing pages that demonstrate the power of well-crafted CTAs, all underpinned by rigorous data and scientific methodology. By adhering to best practices tailored to Legal Services, these landing pages not only serve as a source of inspiration but also set benchmarks for successful digital engagement.

Curious to get insights from a new and pragmatic way to elevate your digital strategy? Assess your own landing pages to uncover hidden opportunities for growth and refinement. Embrace a fresh perspective on conversion rate optimization and watch your results transform. Learn more about our unique assessment process and begin your journey to digital excellence today.

Unlock Landing Page Excellence

Learn from the best in the business with our tailored content that guides you through every aspect of landing page optimization.

Best Landing Pages Illustration

Top 20 Landing Pages

Discover the best landing pages, distilled from our rigorous UX benchmark.

Learn from the best
Landing Page UX Benchmark Illustration

Global UX Benhmark

Deep dive into the UX performance and page design of our public case studies.

Explore the benchmark
Landing Page Designs Inspiration

Landing Pages Design Inspiration

Explore our curated collection of Landing Page designs for inspiration and references.

Get inspired