Inspiration for Excellence

Best Calls to Action: Real Estate Landing Pages

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A Call to Action (CTA) is an essential tool in motivating potential buyers and renters to interact directly with a real estate brand, whether through a detailed listing, a captivating virtual tour, or a digital interaction such as clicking a button on a real estate website. On these webpages, CTAs are fundamental to the user interface design, often showcased through attractively designed buttons and compelling messages. These elements are crucial in guiding users towards taking specific actions that are advantageous to the real estate business, such as scheduling a viewing or inquiring about property availability.  

The potency of a CTA is critical to the success of a real estate landing page. When expertly crafted, a call to action immediately captures the attention of visitors, presenting them with a straightforward choice: to act or continue browsing. This decision is pivotal in driving real estate transactions, from enhancing property inquiries to finalizing sales.

In this analysis, we conduct a data-driven review of various real estate landing pages, evaluating their effectiveness based on the precision of their CTA design. Our methodology, rooted in empirical data and scientific methods, employs the Act Score—a metric that assesses CTA efficiency. By applying predictive eye-tracking technology, we study the timing and positioning of CTAs and assess ergonomic design factors to compute the Act Score. This comprehensive approach enables us to effectively assess how well CTAs engage and convert potential clients, providing actionable insights for optimizing user engagement on real estate platforms.

Landing Pages with the Best Design

Explore our curated collection of Real Estate landing pages, meticulously ranked based on the Scan Score, which evaluates how effectively users can scan and comprehend both the visual and textual content of a webpage. Influenced by layout clarity, visual hierarchy, content organization, and readability, a high Scan Score indicates a webpage that is visually appealing and easy to understand at first glance, enhancing user engagement and navigation efficiency.

Ark7

Ark7 App Landing Page
The Ark7 App Landing Page is getting 82/100 (Scan Score) on the desktop version.
Learn more from this case study

Realtor

Realtor Marketing Landing Page
The Realtor Marketing Landing Page is getting 81/100 (Scan Score) on the desktop version.
Learn more from this case study

Zillow

Zillow Sell Landing Page
The Zillow Sell Landing Page is getting 77/100 (Scan Score) on the desktop version.
Learn more from this case study

Mobile Landing Pages with the Best Design

Ark7

Ark7 App
The Ark7 App Landing Page is getting 76/100 (Scan Score) on the mobile version.
Learn more from this case study

Realtor

Realtor Marketing
The Realtor Marketing Landing Page is getting 75/100 (Scan Score) on the mobile version.
Learn more from this case study

Zillow

Zillow Sell
The Zillow Sell Landing Page is getting 72/100 (Scan Score) on the mobile version.
Learn more from this case study

Landing Pages with the Most Effective CTA

Explore our curated collection of Real Estate landing pages, meticulously ranked based on CTA effectiveness. These exemplary cases stem from our extensive UX benchmarking process.

Ark7

Ark7 App Landing Page
The Ark7 App Landing Page with the CTA button "Get the App" is getting 95/100 (Act Score) on the desktop version.
Learn more from this case study

Realtor

Realtor Marketing Landing Page
The Realtor Marketing Landing Page with the CTA button "Request a demo" is getting 92/100 (Act Score) on the desktop version.
Learn more from this case study

Zillow

Zillow Sell Landing Page
The Zillow Sell Landing Page with the CTA button "Enter your address" is getting 30/100 (Act Score) on the desktop version.
Learn more from this case study

Mobile Landing Pages with the Most Effective CTA

Realtor

Realtor MarketingEye-Tracking Overview
The Realtor Marketing Landing Page with the CTA button "Request a demo" is getting 96/100 (Act Score) on the mobile version.
Learn more from this case study

Ark7

Ark7 AppEye-Tracking Overview
The Ark7 App Landing Page with the CTA button "Get the App" is getting 89/100 (Act Score) on the mobile version.
Learn more from this case study

Zillow

Zillow SellEye-Tracking Overview
The Zillow Sell Landing Page with the CTA button "Enter your address" is getting 64/100 (Act Score) on the mobile version.
Learn more from this case study

CTA Best Practices for Real Estate

Optimizing Calls to Action (CTAs) for real estate can significantly enhance client engagement and lead to better conversion rates:

  • Clear and Direct Communication: Make your CTAs like 'Schedule a Viewing' or 'Contact an Agent' straightforward, allowing clients to know exactly what steps they need to take next.
  • Action-Oriented Language: Use verbs that encourage immediate action, such as 'View', 'Discover', or 'Start'. These commands help to excite potential buyers or renters about exploring new properties.
  • Visually Striking Design: Design your CTAs with bold, contrasting colors that are visually appealing yet fit within the aesthetic of your website. This helps them stand out on property listing pages.
  • Strategic Placement: Position CTAs in high visibility areas, especially above the fold and at key points in property descriptions to ensure they are easily seen without scrolling.
  • Optimize for Mobile Users: With a significant number of property searches conducted on mobile devices, ensure that your CTAs are easily clickable and visible on smaller screens.
  • Create Urgency and Scarcity: Use phrases like 'Limited Availability' or 'Exclusive Offer Ends Soon' to instill a sense of urgency, motivating quicker decision-making from prospective clients.
  • Highlight Benefits: Communicate the advantages of taking immediate action with the CTA. For instance, use 'Book Now and Secure Your Dream Home' to emphasize securing a desirable property quickly.

By adopting these tailored CTA strategies, real estate professionals can effectively guide potential clients through the journey from interest to action, enhancing engagement and improving conversion opportunities.

Mobile Landing Pages with the Best Design

Ark7

Ark7 AppEye-Tracking Overview
The Ark7 App Landing Page is getting 76/100 (Scan Score) on the mobile version.
Learn more from this case study

Realtor

Realtor MarketingEye-Tracking Overview
The Realtor Marketing Landing Page is getting 75/100 (Scan Score) on the mobile version.
Learn more from this case study

Zillow

Zillow SellEye-Tracking Overview
The Zillow Sell Landing Page is getting 72/100 (Scan Score) on the mobile version.
Learn more from this case study

Conclusion

Throughout this article, we have highlighted outstanding Real Estate landing pages that exemplify the effective integration of design and content clarity, all evaluated through the precise lens of the Scan Score. By following best practices, these landing pages not only serve as beacons of visual and textual mastery but also establish standards for user-friendly digital experiences.

Eager to discover actionable insights and elevate your digital strategy with a focus on first impressions and content discovery? Evaluate your own landing pages to identify opportunities for improvement and optimization. Adopt a new perspective on user engagement and watch your interactions soar. Explore our unique assessment process and take the first step towards digital excellence today.

Conclusion

Throughout this article, we've explored exemplary landing pages that demonstrate the power of well-crafted CTAs, all underpinned by rigorous data and scientific methodology. By adhering to best practices tailored to Real Estate, these landing pages not only serve as a source of inspiration but also set benchmarks for successful digital engagement.

Curious to get insights from a new and pragmatic way to elevate your digital strategy? Assess your own landing pages to uncover hidden opportunities for growth and refinement. Embrace a fresh perspective on conversion rate optimization and watch your results transform. Learn more about our unique assessment process and begin your journey to digital excellence today.

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