Inspiration for Excellence

Top Calls to Action on Leading Lead Generation Landing Pages

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A Call to Action (CTA) is an indispensable element in driving audience engagement with a brand, whether it be through a marketing video, an informative blog post, or a digital prompt like clicking a button on a website. On lead generation pages, CTAs are crucial to the design of the user interface, marked by strategically placed buttons and clear, compelling messages. These features are key in guiding potential clients towards taking specific actions that advance business goals, such as signing up for a newsletter or downloading a white paper.

The power of a CTA is vital to the effectiveness of a lead generation page. When artfully crafted, a call to action seizes the attention of visitors as soon as they arrive, presenting them with a simple yet impactful choice: to engage or not. This decision plays a critical role in converting visitors into leads, from increasing subscriber counts to enhancing sales prospects.

In this article, we explore an array of lead generation pages, assessing their success based on the strength of their CTA design. Our methodological approach, rooted in solid data and scientific methods, involves the Act Score—a benchmark for assessing CTA efficacy. Employing predictive eye-tracking technology, we scrutinize the timing and layout of CTA presentations, and evaluate ergonomic design elements to compute the Act Score. This exhaustive analysis enables us to effectively determine how CTAs capture and convert visitors, providing essential insights for optimizing user engagement on lead generation pages.

Landing Pages with the Best Design

Explore our curated collection of Lead Generation landing pages, meticulously ranked based on the Scan Score, which evaluates how effectively users can scan and comprehend both the visual and textual content of a webpage. Influenced by layout clarity, visual hierarchy, content organization, and readability, a high Scan Score indicates a webpage that is visually appealing and easy to understand at first glance, enhancing user engagement and navigation efficiency.

Overthink Group

Overthink Newsletter Landing Page
The Overthink Newsletter Landing Page is getting 87/100 (Scan Score) on the desktop version.
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Lemonade

Lemonade Car Insurance Landing Page
The Lemonade Car Insurance Landing Page is getting 86/100 (Scan Score) on the desktop version.
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Sunnyside

Sunnyside Landing Page
The Sunnyside Landing Page is getting 85/100 (Scan Score) on the desktop version.
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Zendesk

Zendesk Voice Landing Page
The Zendesk Voice Landing Page is getting 85/100 (Scan Score) on the desktop version.
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Shopify

Shopify Free Trial Landing Page
The Shopify Free Trial Landing Page is getting 84/100 (Scan Score) on the desktop version.
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Wix

Wix Logo Maker Landing Page
The Wix Logo Maker Landing Page is getting 84/100 (Scan Score) on the desktop version.
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OpenAI

OpenAI ChatGPT Enterprise Landing Page
The OpenAI ChatGPT Enterprise Landing Page is getting 83/100 (Scan Score) on the desktop version.
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Nextdoor

Nextdoor Ads Manager Landing Page
The Nextdoor Ads Manager Landing Page is getting 83/100 (Scan Score) on the desktop version.
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Brandlive

Brandlive For Marketers Landing Page
The Brandlive For Marketers Landing Page is getting 82/100 (Scan Score) on the desktop version.
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Demarca

Demarca Web Design Landing Page
The Demarca Web Design Landing Page is getting 82/100 (Scan Score) on the desktop version.
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Mobile Landing Pages with the Best Design

Lemonade

Lemonade Car Insurance
The Lemonade Car Insurance Landing Page is getting 83/100 (Scan Score) on the mobile version.
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Brevo

Brevo
The Brevo Landing Page is getting 82/100 (Scan Score) on the mobile version.
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Overthink Group

Overthink Newsletter
The Overthink Newsletter Landing Page is getting 80/100 (Scan Score) on the mobile version.
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Sunnyside

Sunnyside
The Sunnyside Landing Page is getting 79/100 (Scan Score) on the mobile version.
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Burger King

Burger King Royal Perks
The Burger King Royal Perks Landing Page is getting 79/100 (Scan Score) on the mobile version.
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Shopify

Shopify Free Trial
The Shopify Free Trial Landing Page is getting 78/100 (Scan Score) on the mobile version.
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Wix

Wix Logo Maker
The Wix Logo Maker Landing Page is getting 78/100 (Scan Score) on the mobile version.
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Nextdoor

Nextdoor Ads Manager
The Nextdoor Ads Manager Landing Page is getting 78/100 (Scan Score) on the mobile version.
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Byd

Byd Seal
The Byd Seal Landing Page is getting 77/100 (Scan Score) on the mobile version.
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Brandlive

Brandlive for Marketers
The Brandlive For Marketers Landing Page is getting 77/100 (Scan Score) on the mobile version.
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Landing Pages with the Most Effective CTA

Explore our curated collection of Lead Generation landing pages, meticulously ranked based on CTA effectiveness. These exemplary cases stem from our extensive UX benchmarking process.

Shopify

Shopify Free Trial Landing Page
The Shopify Free Trial Landing Page with the CTA button "Start free trial" is getting 96/100 (Act Score) on the desktop version.
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Wix

Wix Logo Maker Landing Page
The Wix Logo Maker Landing Page with the CTA button "Get My Logo" is getting 95/100 (Act Score) on the desktop version.
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Nanoracks

Nanoracks Satellite Launch Landing Page
The Nanoracks Satellite Launch Landing Page with the CTA button "CONTACT US" is getting 95/100 (Act Score) on the desktop version.
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Demarca

Demarca Web Design Landing Page
The Demarca Web Design Landing Page with the CTA button "Let's Talk" is getting 95/100 (Act Score) on the desktop version.
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OpenAI

OpenAI ChatGPT Enterprise Landing Page
The OpenAI ChatGPT Enterprise Landing Page with the CTA button "Talk with our team" is getting 95/100 (Act Score) on the desktop version.
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Upwork

Upwork Enterprise Suite Landing Page
The Upwork Enterprise Suite Landing Page with the CTA button "Let's talk" is getting 94/100 (Act Score) on the desktop version.
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Figma

Figma Design Landing Page
The Figma Design Landing Page with the CTA button "Get started" is getting 94/100 (Act Score) on the desktop version.
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Reddit

Reddit for Business Landing Page
The Reddit for Business Landing Page with the CTA button "Speak with an Expert" is getting 94/100 (Act Score) on the desktop version.
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Indeed

Indeed for Employers Landing Page
The Indeed for Employers Landing Page with the CTA button "Post a job" is getting 93/100 (Act Score) on the desktop version.
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Brevo

Brevo Landing Page
The Brevo Landing Page with the CTA button "Sign Up Free" is getting 92/100 (Act Score) on the desktop version.
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Mobile Landing Pages with the Most Effective CTA

Wix

Wix Logo MakerEye-Tracking Overview
The Wix Logo Maker Landing Page with the CTA button "Get My Logo" is getting 96/100 (Act Score) on the mobile version.
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Realtor

Realtor MarketingEye-Tracking Overview
The Realtor Marketing Landing Page with the CTA button "Request a demo" is getting 96/100 (Act Score) on the mobile version.
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Edx

edX EnterpriseEye-Tracking Overview
The edX Enterprise Landing Page with the CTA button "Book a demo" is getting 95/100 (Act Score) on the mobile version.
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UBS

UBS MortgagesEye-Tracking Overview
The UBS Mortgages Landing Page with the CTA button "Make an appointment" is getting 95/100 (Act Score) on the mobile version.
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Shopify

Shopify Free TrialEye-Tracking Overview
The Shopify Free Trial Landing Page with the CTA button "Start free trial" is getting 94/100 (Act Score) on the mobile version.
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Elistair

Elistair Khronos DroneBoxEye-Tracking Overview
The Elistair Khronos DroneBox Landing Page with the CTA button "DOWNLOAD BROCHURE" is getting 94/100 (Act Score) on the mobile version.
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Zendesk

Zendesk VoiceEye-Tracking Overview
The Zendesk Voice Landing Page with the CTA button "Start your free trial" is getting 94/100 (Act Score) on the mobile version.
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Clio

ClioEye-Tracking Overview
The Clio Landing Page with the CTA button "Request a Demo" is getting 94/100 (Act Score) on the mobile version.
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Upwork

Upwork Enterprise SuiteEye-Tracking Overview
The Upwork Enterprise Suite Landing Page with the CTA button "Let's talk" is getting 93/100 (Act Score) on the mobile version.
Learn more from this case study

Lemonade

Lemonade Car InsuranceEye-Tracking Overview
The Lemonade Car Insurance Landing Page with the CTA button "CHECK OUR PRICES" is getting 93/100 (Act Score) on the mobile version.
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CTA Best Practices for Lead Generation

Optimizing Calls to Action (CTAs) for lead generation pages can significantly enhance engagement and increase conversion rates:

  • Clear and Direct Communication: Ensure your CTAs like 'Subscribe for Updates', 'Get Your Free eBook', or 'Request a Demo' are straightforward, clearly indicating the action users need to take.
  • Visually Striking Design: Design your CTAs with bold, contrasting colors that stand out but still fit within the aesthetic of your website. This helps them catch the user’s eye quickly and effectively.
  • Action-Oriented Language: Use verbs that encourage immediate action, such as 'Download', 'Sign Up', or 'Join Now'. These commands motivate potential leads about the benefits of your offering.
  • Highlight Benefits: Communicate the value of engaging with the CTA. For example, if offering a free trial, use 'Start Your Free Trial Today and Experience Premium Features!' to outline the direct benefits of taking action.
  • Strategic Placement: Position CTAs in high visibility areas, especially above the fold and at critical conversion points throughout the landing page to ensure they are easily noticed without needing to scroll.
  • Optimize for Mobile Users: Considering the high volume of users accessing sites via mobile, ensure that your CTAs are easily clickable and visible on smaller screens.
  • Create Urgency and Scarcity: Use time-sensitive language like 'Offer Ends Soon' or 'Limited Spots Available' to create a sense of urgency, encouraging quicker decision-making and action from potential leads.

By adopting these tailored CTA strategies on your lead generation pages, you can effectively guide visitors through the conversion process, boosting lead acquisition and driving business growth.

Mobile Landing Pages with the Best Design

Lemonade

Lemonade Car InsuranceEye-Tracking Overview
The Lemonade Car Insurance Landing Page is getting 83/100 (Scan Score) on the mobile version.
Learn more from this case study

Brevo

BrevoEye-Tracking Overview
The Brevo Landing Page is getting 82/100 (Scan Score) on the mobile version.
Learn more from this case study

Overthink Group

Overthink NewsletterEye-Tracking Overview
The Overthink Newsletter Landing Page is getting 80/100 (Scan Score) on the mobile version.
Learn more from this case study

Sunnyside

SunnysideEye-Tracking Overview
The Sunnyside Landing Page is getting 79/100 (Scan Score) on the mobile version.
Learn more from this case study

Burger King

Burger King Royal PerksEye-Tracking Overview
The Burger King Royal Perks Landing Page is getting 79/100 (Scan Score) on the mobile version.
Learn more from this case study

Shopify

Shopify Free TrialEye-Tracking Overview
The Shopify Free Trial Landing Page is getting 78/100 (Scan Score) on the mobile version.
Learn more from this case study

Wix

Wix Logo MakerEye-Tracking Overview
The Wix Logo Maker Landing Page is getting 78/100 (Scan Score) on the mobile version.
Learn more from this case study

Nextdoor

Nextdoor Ads ManagerEye-Tracking Overview
The Nextdoor Ads Manager Landing Page is getting 78/100 (Scan Score) on the mobile version.
Learn more from this case study

Byd

Byd SealEye-Tracking Overview
The Byd Seal Landing Page is getting 77/100 (Scan Score) on the mobile version.
Learn more from this case study

Brandlive

Brandlive for MarketersEye-Tracking Overview
The Brandlive For Marketers Landing Page is getting 77/100 (Scan Score) on the mobile version.
Learn more from this case study

Conclusion

Throughout this article, we have highlighted outstanding Lead Generation landing pages that exemplify the effective integration of design and content clarity, all evaluated through the precise lens of the Scan Score. By following best practices, these landing pages not only serve as beacons of visual and textual mastery but also establish standards for user-friendly digital experiences.

Eager to discover actionable insights and elevate your digital strategy with a focus on first impressions and content discovery? Evaluate your own landing pages to identify opportunities for improvement and optimization. Adopt a new perspective on user engagement and watch your interactions soar. Explore our unique assessment process and take the first step towards digital excellence today.

Conclusion

Throughout this article, we've explored exemplary landing pages that demonstrate the power of well-crafted CTAs, all underpinned by rigorous data and scientific methodology. By adhering to best practices tailored to Lead Generation, these landing pages not only serve as a source of inspiration but also set benchmarks for successful digital engagement.

Curious to get insights from a new and pragmatic way to elevate your digital strategy? Assess your own landing pages to uncover hidden opportunities for growth and refinement. Embrace a fresh perspective on conversion rate optimization and watch your results transform. Learn more about our unique assessment process and begin your journey to digital excellence today.

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